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Taiwan Yacht Industry Marching Forward in International Market

Within this paper, the Taiwanese yacht industry is being evaluated from its past history to challenge and create its own history in the future. The past-present of Taiwanese yacht industry was being appraised, whether by its strengths and opportunities to emerge suddenly in the market, or even its weaknesses and upcoming threats to survive and conceivably to future itself in the top three of the dominants player in the market. Furthermore, the paper also assess the originality of yacht building worldwide, not to forget the present analysis of the yacht building industry worldwide, where it becomes the based comparison for the possibility of Taiwan yacht industry to enter the front-runner of this market worldly.
The study findings show that even though Taiwanese yacht industry has been shockingly brought Taiwan into the top 10 yacht producers in the world in past four years, in case of its mega yachts, however, considering that there are some impediments, Taiwan yacht industry might not be able to enter the front-runner of this market worldly just yet. Therefore, it is suggested that issues related to the relationship between government and the yacht builders especially on the law and regulation wise, public support and yacht builders’ internal premature management will need to be addressed to encourage the domestic yacht builders to compete internationally, considering that the market for yacht worldwide is growing even faster compared to the past-time.

Table of Contents
ACKNOWLEDGEMENTS II
LIST OF TABLES IV
LIST OF FIGURES AND ILLUSTRATIONS V
ABSTRACT VI
METHOD OF RESEARCH VII
CHAPTER ONE: INTRODUCTION 1
CHAPTER TWO: BACKGROUND OF YACHT BUILDING INDUSTRY IN TAIWAN 5
2-1. Past History of the Taiwan Yacht Building Industry 6
2-2. Export Market of Taiwan Yacht Industry 9
2-3. Import/ Domestic Market of Taiwan Yacht Industry 11
2-4. Present of Taiwan Yacht Building Industry 13
2-5. Customers 16
2-6. SWOT Analysis 17
2-6-1. STRENGTHS 17
2-6-2. WEAKNESSES 22
2-6-3. OPPORTUNITIES 25
2-6-4. THREATS 30
2-7. Porter’s Diamond Model 33
2-8. Key Players in the Market 38
CHAPTER THREE: WORLDWIDE YACHT INDUSTRY 46
3-1. Development of Yacht Worldwide 47
3-2. Past History of the Worldwide Yacht Building Industry 50
3-3. Present Analysis of the Worldwide Yacht Building Industry 55
3-4. Key Players in the Market 58
CHAPTER FOUR: SUGGESTION AND RECOMMENDATION 65
4-1. How can Taiwan Pick Up so Fast in the Yacht Industry? 66
4-2. Possibility to Move Forward in the Industry 67
4-3. Suggestion or Recommendation 70
CHAPTER FIVE: CONCLUSION 87
APPENDIXES 91
REFERENCES: 105



LIST OF TABLES

Table 2-2- 1: Numeral Report of Export Market of Taiwan Yacht Industry (1983-2005) 9

Table 2-3- 1: Feature Description on Taiwan Yacht Total Production for Period 2003-2005 12

Table 2-4- 1: Taiwan Boat Building Industry Major Vicinity and Its Related Production Value 15

Table 2-6- 1: SWOT Analysis 32

Table 2-7- 1: Top 20 Yacht Builders in the World 40
Table 2-7- 2: The Top 10 Leading Large-yacht Builders in Taiwan 45

Table 4-1- 1: The Top 10 Super Yacht Building Nations 67



LIST OF FIGURES AND ILLUSTRATIONS


Figure 2-2- 1: Export Market of Taiwan Yacht Industry (1983-2005) 10

Figure 2-4- 1: Industry Definition 13
Figure 2-4- 2: Taiwan Shipbuilding Industry Vicinity 14
Figure 2-4- 3: Development within Each of the Shipbuilding Industry Vicinity 16

Figure 3-2- 1: Super Yacht Order Books in Main Producing Countries 52
Figure 3-2- 2: Market Trends in the Main Industries per Countries 52
Figure 3-2- 3: Order Books Trend for Super Yachts 1999-2003 53
Figure 3-2- 4: Sailing Super Yachts Classified by Length Bracket 54
Figure 3-2- 5: Motor Yachts Classified by Length Bracket 54

Figure 3-3- 1: Charting Upward Progress on Yacht Booked Order from 2002-2007 57
Figure 3-3- 2: Types of Yachts Being Built in 2007 58

Figure 4-3-2- 1: HNWI Population by Region, 2003-2005 (values expressed in US$ millions) 76
Figure 4-3-2- 2: HNWI Wealth Distribution by Region, 2003-2005 (values expressed in US$ trillions) 76
Figure 4-3-2- 3: Luxury Yachts within the Luxury Pyramid 77
Figure 4-3-2- 4: Segmentation of the "HNWI" family 79
Figure 4-3-2- 5: Luxury Yacht Market Segmentation 80

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