隨著知識經濟時代的來臨，知識是主導企業價值的主要因素以及創造競爭力的優勢。具有效率的知識管理已經成為企業成功的關鍵，尤其是對那些必須透過持續創新來維持競爭優勢的企業。知識管理的目標是把個人的知識轉換成組織的知識，以及如何讓員工願意分享知識，並且善用員工的知識加以管理，創造其價值。而本研究的目的，則是探討如何使企業內的員工願意進行知識分享，其支持或是抑制個人知識分享行為的因素。
本研究以理性行為理論為架構，探討組織氣候、社會網絡與互惠關係對D個案公司人員知識分享意圖的影響。實證資料透過問卷調查的方式，回收有效問卷152份，並佐以SPSS統計軟體，應用迴歸分析驗證本研究假說。
研究成果顯示，知識分享態度與知識分享主觀規範會影響到個人知識分享的意圖。社會網絡與互惠關係對於知識分享的態度有顯著的影響。組織氣候的情感面與創新面對於知識分享主觀規範有顯著影響，而組織氣候公正面對於知識分享主觀規範無顯著影響。此外，知識分享態度與知識分享主觀規範具有中介效果。

Knowledge is the foundation of a firm’s competitive advantage and the primary driver of a firm’s value. It has been widely indicated that managing knowledge effectively is critical to success of the company, especially for those companies that need to be continuously creative in order to maintain competitive advantage. The main objective of knowledge management is to turn individual knowledge into organizational knowledge and what make organizational members willing to share their knowledge and create value through the use of collective knowledge from organizational members. The aim of this study is to develop an understanding of the factors supporting or inhibiting individuals knowledge sharing intentions.
This research employ the Theory of Reasoned Action(TRA) as theoretical framework and augment it with social network, social trust, anticipated reciprocal relationships and organizational climate factors that are believed to influence individuals’ knowledge sharing intentions with samples in D company. 152 questionnaires are sufficient as the result and the data are analyzed with statistical software, such as SPSS and Linear Regression in testing hypotheses.
Through survey, this study confirms the hypothesis that attitudes toward and subjective norms with regard to knowledge sharing affect individuals’ intentions to share knowledge. Social network and anticipated reciprocal relationships affect individuals’ attitudes toward knowledge sharing. Organizational climate affiliation and innovation affect subjective norms, while organizational climate fairness doesn’t affect subjective norms. Additionally, there are mediating effects of attitude toward knowledge sharing and subjective norm about knowledge sharing.

論文審定書…………………………………………………………………………….…...... i
摘要……………………………………………………………………………….…....……..ii
Abstract……………………………………………………………………………..………..iii
目錄…………………………………………………………………….………..………….. iv
圖目錄……………………………………………………………………………..…………vi
表目錄……….……………………………………………………………………..……….. vii
第一章 緒論….………………………………………………………...……………..………1
第一節 研究背景與動機….…………………..……………………..…………………1
第二節 研究目的….……………………………………………………………………3
第二章 文獻探討….………………………………….……………………………..…..……5
第一節 理性行為….…………………………………………………………..…..……5
第二節 知識分享….…………………………………………………………..…..……7
第三節 組織氣候….…………………………………………………………..………12
第四節 社會網絡….…………………………………………………………..………14
第五節 互惠關係….…………………………………………………………..………18
第三章 研究設計….……………………………………………….………………..………20
第一節 研究架構….…………………………………………………………..………20
第二節 研究假說….…………………………………………………………..………22
第三節 變數操作性定義與衡量….……………………………………………..……25
第四節 問卷設計與抽樣方法….……………………………………………..………29
第五節 資料分析方法….………………………………………………………..……30
第四章 研究結果與分析….…………………………………………………….…..………32
第一節 敘述性分析….………………………………………………………..………32
第二節 信度與效度分析….…………………………………………………..………33
第三節 迴歸分析與假說驗證….………………………………..……………………39
第五章 結論與建議….…………………………………………………….………..………49
第一節 研究結論….…………………………………………………………..………49
第二節 理論與實務意涵….……………………………………..……………………51
第三節 研究限制與未來建議….………………………………….………….………53
參考文獻….………………………………………………………………...………..………55
附錄….………………………………………………………………………...……..………62
附錄一：問卷….………………………………………………………………...…………..62

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