Title page for etd-0708103-175913


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URN etd-0708103-175913
Author Yi-Tzu Hsien
Author's Email Address hsienyitzu@yahoo.com.tw
Statistics This thesis had been viewed 5094 times. Download 5517 times.
Department Business Management
Year 2002
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The research of competitive advantageous factors of small medium enterprise
Date of Defense 2003-06-16
Page Count 69
Keyword
  • competitive advantageous factors of small medium
  • Abstract Abstract
    Small medium enterprise had been the primary contributors to the Economical Miracle in Taiwan in the past decades. Although they had their merits in macro-economy, they could hardly escape the fate of pioneers. Not only had they experienced the hardship and sacrifice but also the probability of transforming into large-size corporations was close to zero.
    Witnessing the struggle of these businesses, this study is expected to provide some solid suggestions. With which, small medium enterprises could survive the change of the era and the impact of globalization. Hopefully, this study will help in their continuous growth and development. 
    According to the references, we find “lack of resources” is fatal to those businesses. “Changes in the markets all around” puts more risk in their operations. Therefore, this study is designed to use the before-mentioned key factors as its major pillars.
    The analysis has shown that the so-called “lack of resources” was basically “the absence of strategy-oriented mind” which was caused by lacking knowledge. The “Strategy Factors”, the focuses of this study, such as Scope of Operation, Managerial Capabilities, Utilization of Resources, Strategic Alliance, and Organizational Abilities, etc. are all based on “Resource Theory”.
    The research framework of this study is primarily designed as that suggested in “the stable growth cycle of small medium enterprise”,(by Dr. Fong…) combined with “the organizing ability of corporations” and “major strategies of each phase”. As to “sense-making” learning, this research aims at “the how-to in Entrepreneurship” and hopes to involve extensive discussions and findings supported by real cases rather than by functionalities. Consequently, this research is expected to offer strategic suggestions with reference value to the businesses in various development phases.
    Advisory Committee
  • none - chair
  • none - co-chair
  • none - co-chair
  • none - advisor
  • Files
  • etd-0708103-175913.pdf
  • indicate access worldwide
    Date of Submission 2003-07-08

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