工業電腦屬於利基型產業，過去因為產業具有一定進入門檻，產業較不具討論性。台灣資訊製造業十餘年的經驗，成就工業電腦今日在台灣的群聚，隨著產品技術應用日益廣泛及生活化，未來五到十年市場仍維持高度成長而嶄露頭角。過去台灣資訊業已從單純的製造代工孕育出研發、設計與科技創新能力，而衍生出做為國際客戶與各製造商間橋樑的駐台國際採購處組織模式，但受台灣製造業外移之影響，駐台國際採購處之優勢不復以往。
近年來台灣工業電腦廠商接獲許多代工訂單，許\\多海外系統商亦在台設立採購處便於聯絡。但個案公司並非前述類型系統商，而是一家進口台灣工業電腦零件、準系統的德國加值經銷商，設立駐台國際採購處之目的為加速進料後勤速度，個案公司之類型、經營模式及採購處功能有別於一般所認知的駐台國際採購處，因此本研究想藉此個案了解個案公司與其國際採購處之國際採購策略與競爭優勢，並觀察個案公司如何保持競爭優勢，避免未來產業外移威脅影響。
本研究透過個案公司之發展背景，先了解工業電腦產業與駐台國際採購之整體環境機會，繼而分析個案公司國際化動機與駐台採購處評估因素以得知其初衷與目的後，歸納出個案公司之國際採購策略模式，最後以鑽石模型與SWOT分析結論出其競爭優勢。
研究結果發現個案公司駐台採購處之國際採購策略屬於國際性採購、預應型策略或進攻型採購，此採購策略除了具有高度國際化涉入並有助於建立競爭優勢之特性外，還必須獲得企業管理階層支持，因駐台採購處之採購策略與企業營運有正向、直接相關。個案公司因為必須強化差異化而在台灣設立採購處，台灣因為工業電腦與資訊電子製造業之群聚效應，具備了較佳之勞動條件、貨源方便性與後勤效率而形成顯著的成本優勢。建議個案公司駐台採購處可朝目標策略導向發展或朝向差異化策略發展多元加值服務來維持優勢。

Industrial computer is a niche industry. In the past, because of the certain level entry barrier, it is not a hot industry to be discussed. Now, Taiwan has more than a decade in technology products manufacturing experience, which contributes the industrial computer industry cluster. It is predictable that in 5-10 years, the industry is profitable for the reason that the application of the products and technology is more popular in daily life. Furthermore, the computer technology industry has changed to be R&D and technology innovation oriented from purely manufacturing and OEM, ODM. It comes with the result that there are more and more Taiwan International Procurement Office set up to be the communication contact between customers and manufacturers. However, recently for the effect of the phenomenon of Taiwanese manufacturer moving the factory to low labor cost countries, the advantage is not longer staying.
Taiwan industrial computer manufacturers also get a lot of OEM/ODM orders. Many international system companies set up an procurement office in Taiwan for better communication. But the case company is not like the previous. It is a German added value distributor, who imports Taiwan industry computer parts and bare bone to sell locally. The reason for her to set up an international procurement office is to speed up the incoming material. The case company type, business model and procurement office values are different from the normal procurement office. This is why the study would like to understand case company’s and her procurement office international purchasing strategy and competitive advantage, and observe how the company keeps the competitive advantage not t be threaten by manufacturer moving out.
From the company background, the study find out industrial computer and Taiwan Procurement Office environment and opportunities, then it moves on analyzing company internationalization and procurement office setting up motivation. After knowing the reasons, the study concludes the international purchasing strategy. Finally, by having diamond model and SWOT analysis, then there is the competitive advantage.
The result of the study is that the case company uses National Procurement, Proactive Strategy or Offensive Sourcing Strategy as her International Procurement strategy. The strategy is high involvement on internationalization and it helps to build up or strengthens the competitive advantage. Besides, mother company support is required because International Procurement Strategy has positive and direct connection with operation strategy. The reason for the case company to set up a Taiwan procurement office is in order to strengthen her differentiation strategy. Because Taiwan has better labor condition, near to suppliers and efficient logistic from industrial computer cluster, all make the obvious cost advantages. The suggestions for the case company are listed below: to be a know-how turntable supply chain or to go differentiation by having multi-function value added service to keep the advantage.

目錄

第一章 緒論................................................................................. 1
第一節 研究動機.................................................................... 1
第二節 研究目的.................................................................... 2
第三節 研究範圍.................................................................... 3
第四節 研究流程.................................................................... 4

第二章 文獻探討......................................................................... 5
第一節 國際化動機與國際化策略........................................ 5
第二節 組織採購策略............................................................ 12
第三節 國際採購策略............................................................ 15
第三章 工業電腦產業概況......................................................... 31
第一節 工業電腦介紹............................................................ 31
第二節 工業電腦相關業界概況............................................ 38
第四章 研究方法與研究設計...................................................... 42
第一節 研究架構..................................................................... 42
第二節 研究方法..................................................................... 43
第三節 研究限制..................................................................... 46
第五章 產業概況與個案分析........................................................ 47
第一節 駐台國際採購處概論................................................. 47
第二節 個案公司基本資料..................................................... 51
第三節 個案公司國際化動機與進入模式............................. 56
第四節 個案公司設立國際採購處評估因素......................... 57
第五節 個案公司駐台國際採購處功能................................. 59
第六節 個案公司國際採購策略............................................. 61
第七節 個案公司駐台國際採購處競爭優勢......................... 65
第六章 結論與建議.......................................................................70
第一節 結論..............................................................................70
第二節 建議..............................................................................71
參考文獻.........................................................................................73
ㄧ、中文部份...........................................................................73
二、英文部份...........................................................................74
附錄..................................................................................................76

參考文獻

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參考網站
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