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博碩士論文 etd-0709109-232913 詳細資訊
Title page for etd-0709109-232913
論文名稱
Title
DC/DC 電源供應器經營策略之研究 - 以D公司為例
Studies on DC/DC Power Supply Management Strategy - D Company as an Example
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
67
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2009-06-08
繳交日期
Date of Submission
2009-07-09
關鍵字
Keywords
DC/DC SPS、鑽石模型理論、SWOT、五力分析、關鍵成功因素
SWOT, Key Successful Factors, Diamond Model Theory, Five Forces Analysis, DC/DC SPS
統計
Statistics
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中文摘要
近年來電信/資料通訊產業發展迅速,廠商不斷升級應用電信基礎設備。在諸如中國和印度等發展中國家,網路基礎設備需求逐漸成長,其中中國已經是全球成長最快的電信市場之一,預計在未來幾年繼續維持每年大約14%的成長率。
而我國電源供應器(以下簡稱SPS)在國內電子業快速成長,其中又以DC/DC SPS被視為最具有高獲利、高成長特性的電源元件。在這幾年的發展經驗中,因具有完整上、中、下游垂直分工、水平整合的產業結構,品質佳、交期短、價格低,更是創造出產業競爭優勢。而DC/DC SPS規格目標也開始趨向體積更小、輸出功率更高、成本更低、散熱更好....等視為基本需求,進而創造出產品品質的提升及更高的獲利。

本研究旨在了解DC/DC SPS產業發展概況,以及未來趨勢,並探討面臨當前全球金融風暴且百家爭鳴的鬥爭下,面臨洗牌效應作用,上、中、下游的版圖變化是否會影響DC/DCSPS的產業的連動。本研究中以D公司為例,探討市場面對全球多方的強力市場需求壓力下,其所應發展的經營策略與關鍵成功因素。利用對產業環境做宏觀的整體檢視及針對企業做微觀的個體檢視,在藉由廣泛蒐集初級資料及次級資料,做為研究的理論基礎。透過由外部環境分析及企業內部條件分析,進行市場供需、市場機會進行資料的蒐集與分析,而後進行SWOT分析、五力分析,找出D公司的優勢與劣勢,與其所面對的機會與威脅。最後提出具體建議,俾提供D公司企業內部對於未來經營策略的制定、與其相關之主管機關於研擬發展政策之參考。
Abstract
The telecommunication/IT industry were rapid growing in the recent years, and
the telecommunication manufacturer promoted the foundation equipment application
unceasingly. In such the developing nations like China and India, the network
foundation equipment demand grows gradually, in which China was already the
quickest growing nation in telecommunication markets of the whole world, the
growth rate will continuously maintain about 14% every year in the future.
The Switching Power Supply (hereafter refers to as SPS) is rapidly growing in
the country, in which the SPS has high profit potential product. By successful
developing experience, integrity, vertical & horizontal conformity industrial structure,
high quality, short delivery, smaller size, higher output, lower cost, better radiation,
which create the industry competitive advantages.
The purpose of research is to understand the industry development tendency of
SPS, and will discuss how the value chain of SPS to survive under the global finance
pressure, and even face with the re-shuffle effect. In this research take D Corporation
as the example, discusses under the marketing demand drop pressure , how to develop
the competitive business model and key successful factors to cope with. Then, using
tool like SWOT, five forces analyses, discovers the way for D corporation to go
forward to right direction. Finally, the concrete suggestion will be proposed, and to
provide with the conclusion to D Corporation and related Department or organization as compete strategy in the future.
目次 Table of Contents
摘要........................................................................ i
Abstract................................................................. ii
誌謝.........................................................................iV
目錄........................................................................ V
表目錄.................................................................... Vii
圖目錄....................................................................Xiii
第一章緒論............................................................1
第一節研究背景....................................................1
第二節研究目的....................................................2
第三節研究範圍....................................................3
第一部份研究流程................................................4
第二部份分析方法................................................5
第三部份研究架構................................................6
第二章相關理論與文獻探討................................7
第一節策略分析理論............................................7
第二節SWOT 理論...............................................13
第三節五力分析理論............................................15
第四節關鍵成功因素理論....................................17
第五節鑽石模型理論............................................18
第三章產業研究探討............................................23
第一節電源產業環境介紹....................................23
第一部份市場區隔與分佈....................................23
第二部份產品與技術規格趨勢............................24
第三部份廠商動態(併購) ....................................26
第四部份相關法規限制........................................28
第二節產業分析探討............................................29
第一部份鑽石模型理論分析................................29
第二部份五力分析................................................34
第四章個案分析....................................................38
第一節個案公司介紹(企業發展歷程) ................38
第二節整體經營策略分析....................................48
第一部份競爭者分析............................................48
第二部份關鍵成功因素策略分析........................49
第三部份SWOT分析............................................50
第五章結論與建議................................................52
參考文獻................................................................56
參考文獻 References
ㄧ、中文部份
方至民,2000,企業競爭優勢,第一版,台北:前程企管。
台達電子工業股份有限公司,九十六年度年報,中華民國九十七年四月十五日。
李明軒、邱如美譯,1996,國家競爭優勢,(Michael E. Porter. 1990. The Competitive
Advantage of Nations),台北:天下文化。
李明軒、邱如美譯,1999,競爭優勢,(Michael E. Porter. 1985. Competitive
Advantage),台北:天下遠見出版。
周旭華譯,1998,競爭策略,(Michael E. Porter.1980.),台北:天下文化。
黃營杉,2004,策略管理,臺北:華泰文化。

二、英文部分
Barney, Jay B. 1986. Strategic Factor Markets: Expectations, Luck, and Business
Strategy. Management Science, Providence.
C.K. Prahalad & Gary Hamel. 1990, The Core Competence of the Corporation,
Harvard Business Review, Boston: 68(3):79-91.
Chamberlain, E.H. 1939, The Theory of Monopolistic Competition, Cambridge:
Harvard University Press.
Hill, C.W. & Jones, G.R., 1992. Strategic Management Theory, Boston, M.A.:
Houghton Mifflin Co.
Hill, C.W. & Jones, G.R., 1998. Strategic Management: An Integrated Approach,
Houghton Mifflin Company, Boston, NY.
Porter, M. E. 1980, Competitive Strategy – Techniques for Analysis Industries and
Competitors, New York: Free Press.
Porter, M. E. 1985, Competitive Advantage: Creating Sustaining Superior
Performance, New York: The Free Press.
Porter, M. E., 1990, The Competitive Advantages of Nations, The Free Press.
Weihrich, Heinz. 1982, The SWOT Matrix - A Tool for Situational Analysis, Long
Range Planning, London, Apr, Vol. 15, Iss. 2, pp. 54-66.

三、網站部份
工研院ITIS 產業技術網http://www.itis.org.tw/
台達電子工業股份有限公司,http://www.delta.com.tw/ch/index.asp
Micro-Tech Consultants,http://www.micro-techco.com/
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