自Web2.0以來，網誌(Blog)成了網路世界中一個非常重要的資訊來源管道。過去由一人所經營的網誌(Single Author Blog)，演變成多位作家共同執筆的多作家網誌(Multi-Author Blog)。而這些網誌除了內容更加多元外，也相對單一作家網誌較小的經營壓力，因此多作家網誌的形態開始增多，尤其在資訊科技領域中，相關網誌站台不斷出現，但對於多作家網誌的相關文獻仍佔少數。
本研究藉由個案訪談以及實際經營的方式，試圖找出多作家網誌的經營方式。其中本研究訪談了台灣知名科技多作家網誌「科技報橘」同時也開設「TechSea‧科技海」作為實際經營的標的。此外，也藉由與Facebook連結的方式以檢閱社群媒體對於網誌經營的重要性。
最後在本研究中，了解到科技報橘對於媒體經營面的方式及看法，以及其獲利模式。而在TechSea中，分析出文章字數的多寡對於瀏覽量有著明顯的影響，以及能否對於時事的掌握也是提昇網誌站台瀏覽量的因素之一。此外，也確認Facebook對於網誌瀏覽量的提升有著很大的幫助，因此對於Facebook等的社群經營對於網誌經營者來說也是必要的工作。藉由本研究，經營者將可以釐清在網誌經營上的一些疑問，並了解相關的方式，以及作為學術素材之用。

Multi-Author Blog is a kind of blog which is an important source of information on the internet. Unlike the Single-Author Blog that is managed by one author, two or more authors cooperate to write the Multi-Author Blog that becomes popular especially in the online community with the interest on Internet Communication Technology. However, there is none research about the Multi-Author Blog.
The aim of this research is to study the operation and management of the Multi-Author Blog. The author performed a case study and operated a Multi-Author Blog for seven months to approach the research purpose. For the case study, the author designed a field interview with the management team of “TechOrange” that is a famous IT Multi-Author Blog in Taiwan in order to understand the related issues. For the implementation, the author built of a Multi-Author Blog named “TechSea” and collected associated website data.
The research observed that the number of words in an article and the link to news have influences on the blog pageviews. In addition, the social media like Facebook helps to increase pageviews. Furthermore, the case study of TechOrange summarized the experiences and insights of the editorial team. The research results provide authors or managers of Multi-Author Blogs some answers about business operation of the online social media.

第一章 緒論 1
第一節 何謂多作家網誌 1
第二節 研究動機 1
第三節 研究貢獻及重要性 2
第四節 研究問題 3
第五節 研究發現 3
第二章 文獻探討 5
第一節 網誌(Blog) 5
第二節 新媒體(New Media) 6
第三章 研究方法 9
第一節 研究設計一：個案訪談 9
第三節 研究設計二：網誌建置與營運 11
第四章 TechOrange訪談記錄 14
第一節 訪談內容 14
第二節 訪談總結 17
第五章 TechSea的建置與營運 19
第一節 網誌敘述性統計資料 19
第二節 成果與經驗 22
第六章 研究總結 28
第一節 管理與實務意涵 28
第二節 結論、限制與未來方向 29
參考文獻 31
附錄 34

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