歷經墨西哥灣漏油事件，及日本福島核能危機。對於氣候變遷、環境汙染與自然資源消耗衝擊意識的高漲，引領政府、消費者、非營利組織等利害關係人對企業施加壓力，使其展現環境與社會責任。本研究採質化與量化方法。共訪談五家台灣綠色企業，並回收三十三份綠色企業問卷，進行研究分析。本研究試圖瞭解綠色創業領導者如何透過綠色人力資本為企業帶來競爭優勢。研究發現綠色創業領導者能夠清楚傳達員工綠色的願景、以身作為道德榜樣，並發現可被取用的環保商機。此領導風格影響企業於綠色人力資本選才、育才，及用才的實務作為，進而為企業帶來創新、成本節省、獲利能力等競爭優勢。

From the Mexican gulf oil spill of British Petroleum to Fukushima nuclear crisis of Japan. The awareness of impact on climate change, environmental pollution and natural resource depletion has led a wide range of stakeholders such as government, consumer and non-profit organization to put pressure on the companies to act in a more environmentally and socially responsible way. This study adopts both qualitative and quantitative approaches. Five Taiwanese green enterprises were interviewed along with thirty three questionnaires which were collected from other green enterprises for further analysis. This study attempts to explore how green entrepreneurial leader brings sustainable competitive advantage through building green human capital for the firm in the growing pressure of industrial environmental protection. The findings indicate that green entrepreneurial leaders articulate green vision, act as ethical role model, and identify environment related opportunity for exploitation. This leadership style influences the management practices on green human capital selection, development, and leverage which then lead to innovation, cost saving, and profitability.

LIST OF FIGURES vii
LIST OF TABLES vii
CHAPTER 1 INTRODUCTION
1.1 Research Background and Motivation 1
1.2 Research Objectives 4
1.3 Research Procedure 4
CHAPTER 2 LITERATURE REVIEW
2.1 Competitive Advantage 6
2.1.1 The definition of competitive advantage 6
2.1.2 Green management brings competitive advantage 7
2.2 Green Entrepreneurial Leadership 9
2.2.1 Leadership 9
2.2.2 Entrepreneurship 11
2.2.3 Green management and entrepreneurial leadership 13
2.3 Green Human Capital 16
2.3.1 Human capital 16
2.3.2 Green management and human capital 18
CHAPTER 3 RESEARCH METHODOLOGY
3.1 Conceptual Framework 21
3.2 Qualitative and Quantitative Approaches 22
3.2.1 Qualitative approach 22
3.2.2 Case company profile 23
3.2.3 Quantitative approach 26
3.2.4 Data collection and samples 31
3.2.5 Analyzing method 31
CHAPTER 4 ANALYSIS AND FINDINGS
4.1 Qualitative Analysis and Findings 33
4.1.1 Green entrepreneurial leadership 33
4.1.2 Green Human Capital 51
4.1.3 Competitive Advantage 63
4.2 Quantitative Analysis 73
4.2.1 Reliability test 73
4.2.2 Descriptive statistics analysis 73
4.2.3 Multivariate analysis of variance analysis 74
CHAPTER 5 CONCLUSION
5.1 Research Conclusion 76
5.2 Managerial Implication 78
5.3 Research Limitation and Future Suggestion 79
REFERENCE 80
APPENDIX A 88
APPENDIX B 91

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