台灣，也被稱為福爾摩沙，是尚未被發現與認識的一個主要旅遊目的地。來自歐洲的人們經常誤以為台灣是泰國，一般的群眾甚至不知道哪裡是台灣或是台灣的一切，在台灣可以進行什麼活動。雨果冒險的宗旨是透過推廣及宣傳可持續的旅遊業，來改變這種現況。作為一家諮詢公司，我們與當地社區和組織合作，幫助業者了解，什麼是歐洲人其實想要的旅遊與享受的方式。在過去的兩年裡，我們已經證明了我們的產品的可行性，並正專注於行銷，推廣，研究和開發。前途的光明讓那些不害怕的人遙遙領先。

Taiwan, also known as Ilha Formosa is yet to be discovered and recognized as a major tourist destination. People from Europe often mistaken Taiwan for Thailand and general population does not even know, where Taiwan is or what (everything) can be done there. Hugo Adventures aims to change that by promoting and advertising sustainable tourism. As a consulting company, we cooperate with local communities and organizations to help them understand, what Europeans actually want and enjoy. In the past two years we've proven feasibility of our product and now focusing on marketing, promotion and research & development. Future is bright for those who are not scared of the way ahead.

Thesis Approval Form i
ACKNOWLEDGEMENTS iv
摘 要 v
Abstract vi
Table of Contents vii
Tables List viii
Figures List ix

1. Preface 1
2. Executive Summary 2
3. Company Overview 3
4. Environmental Analysis 2
5. Competitive Analysis 6
6. Marketing Plan 8
7. Advertising and Promotion Plan 15
8. Management Plan 20
9. Operating Plan 24
10. Financial Plan 26
11. Conclusion 31
12. Afterword 33
13. Bibliography 35
14. Appendices and Exhibits 37

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