Title page for etd-0715107-151358


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URN etd-0715107-151358
Author Nai-Chin Chen
Author's Email Address No Public.
Statistics This thesis had been viewed 4725 times. Download 1763 times.
Department Information Management
Year 2006
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A case study on the relationship of business transformation and information technology
Date of Defense 2007-07-03
Page Count 96
Keyword
  • The transform of enterprise
  • The Business Process
  • BPR
  • The Business Process Re-engineering
  • Abstract Based on permanently operation faiths of enterprise and faced to the strike against recycle of economical prosperity, variation of society and information technology, the main purpose of this case study is to discuss how enterprise will be transform and the relationship between Business Process Re-engineering (BPR) and Information Technology (IT).
    The object of this case study is Air Asia Company Limited (AACL) which is a 60-years enterprise and goes through verities managements by Arm Forces of USA, American operational company and Taiwanese operational company. This case study goes deep into understand industrial characteristic of AACL and influences from the trend of world economies and development polices of government in first step. Furthermore, this case study will discuss AACL’s development background, company culture and problems of currently business operations and management, expecting by using BPR and IT to bring the transform opportunities for the subject enterprise.
    The main basement of this case study is mode of「The 5 levels of Business Transformation enabled by Information Technology」which was raised by Venkatraman in 1995. Writer using the above mentioned mode to examine the Information Technology (IT) plays what kind of rules, the ranges and ways of influences during the development processes of the subject company. However, “People” is main key elements to the success for leading the results of the above mentioned.
    Advisory Committee
  • Wen-Hsiung Wu - chair
  • Yi-Ming Tai - co-chair
  • Chin-Fu Ho - advisor
  • Files
  • etd-0715107-151358.pdf
  • indicate in-campus access immediately and off_campus access in a year
    Date of Submission 2007-07-15

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