在環保議題與資源耗竭問題的推動下，加強發展「再生能源」及「綠色能源」已成為全球共同追求之趨勢。其中由各國政府積極推動的太陽能發展計畫，使得太陽能光電（Photovoltaic, PV）產業備受市場關注。台灣目前所耗用之能源95%以上均仰賴進口，更應該積極推廣太陽能的應用，以彌補化石能源之不足。
本研究即針對全球太陽能光電產業過去發展之歷程，現在狀況以及未來趨勢作初步探討，繼而對台灣太陽能電池新進入業者之經營績效來進行相關性資料分析。透過競爭策略、競爭優勢、競爭力分析、鑽石體系及垂直整合等理論，探討太陽能電池產業結構，本研究發現策略聯盟與垂直整合策略，是太陽能電池產業新進入者，最多被使用之策略，也使得個案公司的績效有亮麗的表現，找到利基位置，以創造出客戶所認可的價值，提供最具競爭優勢之太陽能電池產業模式。

In the environmental protection issues and natural resources problem to expand and develop “renewable energy resource” and “green energy resource” are the trend of global pursued. Many developed countries have given zealous and efforts to active the solar energy plan. The photovoltaic industry has marketed incentive programs. Currently, Use all energy resources to rely on import above 95% on Taiwan. To decrease consuming fossil fuel should be constructive to spread applies of solar energy.
This study was the preliminary statement to develop route and trend of worldwide photovoltaic industry in the pass, presently, and in the future. And then to analyze the data of operate results of the new entrant solar cell industries in the Taiwan. By way of competition strategy, competition advantage, an analysis of competition power, diamond model and vertical integration etc., theory. In this study case, the ways that many companies enter the solar cell market are strategy ventures, and vertical integration to increase production. To confer the structure of solar cell industry, finding Niche at a series action of value. To create acceptable value of the customer. And then to provide a solar cell industry model of competition advantage.

目錄
中文摘要..................................................ⅰ
Abstract..................................................ⅱ
誌謝詞...................................................ⅲ
目 錄...................................................ⅳ
表目錄...................................................ⅵ
圖目錄....................................................ⅹ
第一章 緒論..............................................1
第一節 研究背景與動機................................1
第二節 研究目的......................................3
第三節 研究範圍與限制................................3
第四節 研究方法與流程................................5
第二章 相關理論與文獻探討................................7
第一節 競爭策略與競爭優勢............................7
第二節 競爭力分析...................................11
第三節 鑽石體系.....................................16
第四節 垂直整合.....................................19
第三章 太陽能電池產業發展與競爭分析.....................22
第一節 太陽能電池種類與產業生命週期特性.............22
第二節 台灣太陽能電池產業發展與競爭分析.............24
第四章 台灣太陽能電池產業新進入者競爭策略個案分析.......45
第一節 競爭策略形成因素之分析.......................45
第二節 研究對象個案分析.............................50
第三節 個案研究發現.................................69
第四章 研究結果.....................................71
第五章 結論與建議.......................................77
第一節 結論.........................................77
第二節 對太陽能電池產業之建議.......................79
第三節 後續研究之建議...............................81
參考文獻.................................................83

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二、英文部分
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三、網站部份
工研院，太陽光電中心網站，http://www.itri.org.tw/chi/pvtc/
工研院ITIS 產業技術網，http://www.itis.org.tw/
工業技術研究院，http://www.itri.org.tw/
公開資訊觀測站，http://mops.twse.com.tw/
台經院產經資料庫，http://tie.tier.org.tw/tie/index.jsp
行政院主計處，2005，http://www.stat.gov.tw/
旺能光電股份有限公司，http://www.delsolarpv.com/
昇陽光電科技股份有限公司，http://www.solartech-energy.com/
昱晶能源科技股份有限公司，http://www.gintech.com.tw/
新日光能源科技股份有限公司，http://www.neosolarpower.com/
經濟部全球資訊網，http://iek.itri.org.tw/
電子時報，http://www.digitimes.com.tw/
劉常勇管理學習知識庫，2007，http://cm.nsysu.edu.tw/~cyliu/