Title page for etd-0717102-162149


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URN etd-0717102-162149
Author Peggy Chia
Author's Email Address No Public.
Statistics This thesis had been viewed 4656 times. Download 4392 times.
Department IEMBA
Year 2001
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title none
Date of Defense 2002-06-26
Page Count 125
Keyword
  • competitive advantage
  • Benchmarking study
  • Industrial specificity
  • Abstract Recently, Taiwan GDP has been increased continuously, outdoor sports are getting popular and we have 2 days off per a week. More and more people are encouraged to join the healthy outdoor sports. Golf is one of the quality, healthful outdoor sports. Also there are many new golf courses, driving ranges, golf shops. It helps golf to be very popular. At present, the top 4 golf manufacturing companies are listing theirs stocks in Taiwan markets such as Dynamic (OTC), Ota (OTC), Fusen (TSEC), Advance (preparing). Each company has its own strength and weakness. Also each company has a complete manufacturing strategy both in Taiwan and China. How does Dynamic use Benchmarking theory to upgrade their company strategy. The writer is interested in the research on the topic.
    In order to combine the theory and active operation, the writer designs the researching range as below:
    1. The decision for the topic of Benchmarking.
    2. Choose good company for Benchmarking
    3. The trend of the external environment.
    4. Use the resource of industrial specificity to upgrade the competitive strength.
    Advisory Committee
  • David S. Shyu - chair
  • Iuan-yuan Lu - co-chair
  • Chang-yung Liu - advisor
  • Files
  • etd-0717102-162149.pdf
  • indicate access worldwide
    Date of Submission 2002-07-17

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