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博碩士論文 etd-0717116-151732 詳細資訊
Title page for etd-0717116-151732
論文名稱
Title
資訊業系統整合商之競爭策略研究-以L公司系統整合業務為例
The Study of Competitive Strategy for Imformation System Integration-the Case of the L Company Business Systems Integration
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
66
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2016-07-22
繳交日期
Date of Submission
2016-08-17
關鍵字
Keywords
五力分析、系統整合商、藍海策略、競爭策略、SWOT
Five Forces, system integrator, competitive strategy, Blue Ocean strategy, SWOT
統計
Statistics
本論文已被瀏覽 5768 次,被下載 254
The thesis/dissertation has been browsed 5768 times, has been downloaded 254 times.
中文摘要
台灣地區資訊服務業於2014年營業總額已達新台幣2,516億元,卻也有為數眾多的廠商爭食這塊大餅,系統整合業屬資訊服務業的一環,觀察業者的營收與獲利狀況可了解產業間競爭之激烈。系統整合商欲突破營收成長卻獲利下滑的窘境,想要永續經營、持續獲利必須擬定因應策略,運用現有資源發展競爭優勢。
本研究旨在探討資訊業系統整合商之競爭策略,研究目的為:
一、 依據五力分析外部環境,瞭解當前產業競爭狀態。
二、 依據SWOT分析個案做為擬定經營策略之用。
三、 運用藍海策略中的四項行動架構,在既有資源中發展競爭優勢策略。
本研究採用個案研究法,先蒐集資料了解現今資訊服務產業的現況與趨勢,並以五力分析產業競爭情勢,再以SWOT剖析個案公司,最後以藍海策略的四項行動架構擬出因應策略:洞察機先、上下齊心、良好關係、協銷制度與客戶滿意,並定出行動方案。系統整合產業因高度競爭已成殺戮戰場,可謂紅海。但真無獲利空間嗎?也不盡然,整體環境雖無法以一己之力改變,設法找出紅海市場中的藍海區域,並建構競爭優勢,必能佔有一席之地。
Abstract
The information service industry in Taiwan had made $251.6 billions NTD in total revenue in 2014 and there were still numerous companies wanting to enter this industry. Information service industry includes system integration industry, and we can find how fierce the competition among the companies is by observing their revenue and profit. If System Integrators wants to get rid of the embarrassing situation of increasing revenue with decreasing profit, they should plan long-range strategies and take advantage of the resources they own to compete with rivals and beat them. Thus, System Integrators can keep gaining profits from running their businesses.
This research is finding the competitive strategies for system integrators in Information Service Industry, and the research purposes are
i. According to the Five Forces of external factors in the industry environment, we will know the situation of competition in industry now.
ii. According to SWOT analysis of cases, we can plan managing strategies.
iii. Applying the Four Actions Framework from Blue Ocean Strategy, we can work out competitive advantage strategies with our resources.
Author adopted case study method to conduct this research. I gathered information to know the current situation and the trend in information service industry, and applied Five Forces to analyze the competition situation; then utilized SWOT to analyze the case, and appied “future sights, close cooperation, good relationship, pre-sales system, customer satisfaction” which are the Four Actions Framework from Blue Ocean Strategy to plan practical strategies. System integration industry is Red Ocean now for its cutthroat competition. But we really could not gain profit in system integration industry? I think it’s not absolutely true. The industry environment could not be improved by oneself; however, we could discover Blue Ocean area from the Red Ocean. If we get our competitive advantage over others, we could succeed in this industry.
目次 Table of Contents
目 錄
論文審定書 i
誌 謝 ii
摘 要 iii
Abstract iv
目 錄 vi
圖 次 viii
表 次 ix
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 2
第三節 研究流程 2
第四節 研究範圍及限制 3
第二章 文獻探討 4
第一節 資訊服務產業背景與現況 4
第二節 資訊服務產業趨勢 7
第三節 策略管理文獻研究 12
第三章 研究方法 17
第一節 個案研究法 17
第二節 五力分析法 20
第三節 SWOT分析法 22
第四節 藍海策略 22
第四章 個案分析 24
第一節 L公司簡介 24
第二節 L公司之競爭分析 26
第三節 L公司因應策略 37
第五章 結論與建議 50
第一節 結論 50
第二節 建議 50
參考文獻 51
一、中文 51
二、英文 52
三、網路 55
參考文獻 References
參考文獻
一、中文
1. 王文科、王智弘(2006),教育研究法,台北市:五南出版。
2. 江淑美等(2000)。教育研究法專題研究報告-個案研究。
3. 林佩璇(2000)。個案研究及其在教育研究上的應用。載於中正大學(主編),質的教育研究方法(pp. 239-262)。高雄:麗文文化。
4. 洪世章、譚丹琪及廖曉青(2007),「企業成長、策略選擇與策略改變」,中山管理評論 ,第十五卷第一期,頁 11-15。
5. 侯勝宗(2012),「見所未見:詮釋型個案研究方法探索」,組織與管理 ,第五卷第一 期,頁 111-153。
6. 蔡敦浩及李慶芳(2008),「情境知識的浮現:敘說探究半導體工程師的維修經驗」, 管理學報,第二十五卷第六期,頁 699-716。
7. 蔡敦浩、劉育忠及王慧蘭(2011),敘說探究的第一堂課 ,台北:鼎茂圖書。
8. 蔡展維及陳宗豪(2011),「以策略故事觀點探討國營企業與民營企業策略變化之研究」,青年企業管理評論 ,第四卷第二期,頁 49-64。


二、英文
1. Ansoff, I. (1965), Corporate Strategy, McGraw-Hill.
2. Barney, J. B. (1991), “Firm Resources and Sustaining Competitive Advantage.” Journal of Management, 17, No.1, pp. 99-120.
3. Barry, D. and M. Elmes (1997), “Strategy Retold: Towards a Narrative View Of Strategic Discourse.” Academy of Management Review, 22, No.2, pp. 429-452.
4. Burgelman, R. A. (2002), Strategy is Destiny, Free Press.
5. Chakravarthy, B.S. and R. E. White (2007), “Strategy Process: Forming, Implementing and Changing Strategy.” In Handbook of Strategy and Management, edited by A. Pettigrew, H. Thomas, and R. Whittington, Sage,pp.182-205.
6. Chandler, A. D. (1962), Strategy and Structure: Chapters in the History of the American Industrial Enterprises, MIT Press.
7. Child, J. (1972), “Organization Structure, Environment and Performance : The Rule of Strategic Choice.” Sociology, 6, pp.1-22。
8. Eisenhardt, K. M. (1989), “Building theories from case study research.” Academy of Management Review, 14, No.4, pp. 532-550.
9. Fahey, L. and H. K. Christensen (1986), “Evaluating the Research on Strategy Content, Journal of Management.” 12, No. 2, pp. 135-157.
10. Grant, R.M. (1991), “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation.” California Management Review, 33, No. 3, pp.114-135.
11. Garud, R. and A. H. Van de Ven (2007), “Strategic Change Processes.” In Handbook of Strategy and Management, edited by A. Pettigrew, H. Thomas, and R. Whittington, Sage, pp.206-231.
12. Jarabkowski, P. and A. P. Spee (2009), “Strategy as Practice: A Review and Future Directions for the Field.” International Journal of Management Reviews, 11, No.1, pp. 69-95.
13. Johansson, A.W. (2004), “Consulting as story-making.” Journal of Management Development, 23, pp. 339-354.
14. Pettigrew, A. (1985), The Awakening Giant, Oxford; Blackwell.
15. Langley, A. (2007), “Process Thinking in Strategic Organization.” Strategic Organization, 5, No.3, pp. 271-282.
16. Mintzberg, H. (1978), “Patterns in Strategy Formation.” Management Science, 24, No.9, pp.934-948.
17. Mintzberg, H. (1987), “Crafting Strategy.” Harvard Business Review, pp. 65-75.
18. Mintzberg, H. (2007), Tracking Strategies-Toward a General Theory, Oxford: Oxford University Press.
19. Mintzberg, H., B. Ahlstrand and J. Lampel (1998), Strategy Safari: A Guided Tour Through Wilds of Strategic Management, Free Press.
20. Penrose, E. (1959), The Theory of The Growth of The Firm, Oxford: Oxford University Press.
21. Porter, M. E. (1980), Competitive Strategy, Free Press.
22. Porter, M.E. (1985), Competitive Advantage, Free Press.
23. Polkinghome, D. E. (1988), Narrative knowing and the human science, Albany:State University of New York Press.
24. Quinn, J. B. (1978), “Strategic Change: Logical Incrementalism.” Sloan Management Review, 20, No. 1, pp.7-21.
25. Quinn, J. B. (1980), Strategies for Change: Logical Incrementalism, Irwin.
26. Rajagopalan, N. and G.M. Spreitzer (1997), “Toward a theory of strategic change: Amulti-lens perspective and integrative framework.” Academy of Management Review, 22, No.1, pp. 48-79.
27. Shaw, G., Brown R., and P. Bromiley (1998), “Strategic Stories: How 3M Is Rewriting Business Planning.” Harvard Business Review, 76, pp. 41-50.
28. Stalk, G., P. Evans, and L.E. Shulman, (1992), “Competing on Capabilities: The New Rules of Corporate Strategy.” Harvard Business Review, 70, No.2, pp. 57-69.
29. Teece, D. J., G. Pisano, and A. Shuen (1997), “Dynamic Capabilities and Strategic Management.” Strategic Management Journal, 18, No.7, pp. 509-533.


三、網路
1. 雲端運算
http://www.infocloud.gov.hk/home/2
2. IOT
http://wiki.mbalib.com/zh-tw/物联网
http://online.ithome.com.tw/itadm/article.php?c=71415&s=3
3. 大數據
http://wiki.mbalib.com/zh-tw/大数据
https://anntw.com/articles/20160120-8M2H
4. 共同供應契約常見問答
http://www.bot.com.tw/Procurement/Procure_supply/Supply_qna/Documents/104sec2.pdf
5. 經濟部統計處
http://www.moea.gov.tw/mns/dos/bulletin/Bulletin.aspx?kind=22&html=1&menu_id=10200&bull_id=1161
6. Gartner
http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=12088
7. 資訊服務產業範圍與產業結構研究
http://www.find.org.tw/market_info.aspx?n_ID=6746
8. Gartner Identifies the Top 10 Strategic Technology Trends for 2016
http://www.gartner.com/newsroom/id/3143521
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