Title page for etd-0718110-022047


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URN etd-0718110-022047
Author Hui-ju Tsai
Author's Email Address No Public.
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Department Business Management
Year 2009
Semester 2
Degree Master
Type of Document
Language English
Title The analysis of strategies that enterprises take in the financial crisis
Date of Defense 2010-06-08
Page Count 55
Keyword
  • Financial tsunami
  • Responsive strategies
  • Institutional theory
  • Population theory
  • Mimetic force
  • Normative force
  • Coercive force
  • Abstract During Nov.2008 to Apr. 2009, firms in Taiwan encountered dramatic financial crisis, and this impact made unemployment rate still climbing and economic depression. In order to reduce the impact from financial tsunami, every firm takes some strategies to resist it. The objective of our study is to find out the influence from financial tsunami on the listed companies. More importantly, we base on the three mechanisms (mimetic force, normative force and coercive force) of institutional theory and the perspectives of population theory to analyze why firms choose those strategies.
    We collect and analyze 201 returned questionnaires. We find when firms face both high market force, mimetic force and coercive, they tend to choose manipulation strategies. When firms face both low market force, mimetic force and coercive force, they tend to choose compromise strategies. When firms face high market force and low mimetic force and coercive force, they tend to use defiance strategies. When firms face low market force and high mimetic force and coercive force, they tend to use acquiescence strategies.
    Advisory Committee
  • Min-Hsin Huang - chair
  • Tsuang Kuo - co-chair
  • Chi-Cheng Wu - advisor
  • Shyh-Jer Chen - advisor
  • Files
  • etd-0718110-022047.pdf
  • indicate not accessible
    Date of Submission 2010-07-18

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