Title page for etd-0719112-171905


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URN etd-0719112-171905
Author Chien-Yu Hung
Author's Email Address No Public.
Statistics This thesis had been viewed 5096 times. Download 32 times.
Department Communications Management
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Tweet trick: A uses and gratifications perspective on why fans follow football players on Twitter
Date of Defense 2012-06-19
Page Count 101
Keyword
  • Twitter
  • Social website
  • Use and Gratifications theory
  • Celebrity
  • Hyperpersonal
  • Abstract Why football fans follow football players on Twitter? This study base on Hyperpersonal( Walther , 1996 ) and Use and Gratifications theory to find out that why football fans want to follow football players on Twitter, how they follower football players on Twitter, include how often and which Twitter function they used. Also the research want to know that after following, how much gratifications do football fans get.
    In this paper, the survey has been completed online by 492 football fans. 275 of them have followed football players on Twitter. The research find out that football fans follow football player’s Twitter may experience greater levels of intimacy, which higher than follow football players’ new from news media. Besides, follow football players on Twitter could get more gratifications like instrumentalgratifications and entertaining gratifications those compare with follow football players’ news from news media. And all of the gratifications have strong connection with information and topicalitymotive.
    Advisory Committee
  • Taih-Wa Chou - chair
  • Hsuan-Yi Chou - co-chair
  • Shao - Jung Wang - advisor
  • Files
  • etd-0719112-171905.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2012-07-19

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