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博碩士論文 etd-0722105-121750 詳細資訊
Title page for etd-0722105-121750
論文名稱
Title
半導體產業資源建構與競爭優勢之研究 —以A公司為例
A Study on the resource conduct and competitive advantage in IC industry — The case study of A company
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
74
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2005-06-23
繳交日期
Date of Submission
2005-07-22
關鍵字
Keywords
競爭優勢、半導體產業、資源建構
IC industry, competitive advantage, resource conduct
統計
Statistics
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中文摘要
本研究以日月光半導體為研究主體,結合資源建構與競爭優勢兩個研究子題,探討日月光半導體之技術吸納的過程及資源建構的情形,主要的研究目的為探討組織的資源與能力的建構過程,如何將外部取得的知識有效地移轉到組織內部,並經由組織的學習機制,在吸收、內化及整理後使有用的知識在組織內儲存及擴散,成為組織核心能力的基礎。
本研究採用「個案研究法」,只選擇日月光半導體一家企業以深度訪談的方式,完整且深入地報導企業的實際做法並將其整個資源建構的過程結合文獻發展命題。
主要的結論有:日月光半導體以不斷累積學習經驗和強大的學習意願,在與技術提供者FCT進行技術移轉的互動過程中,循序漸近地學習到許多不同性質內隱的know-how及管理的觀念,並在技術移轉的過程中扮演主動積極的角色,規劃本身的技術策略並在移轉的過程中配合技術的特性展開相對應的學習活動,並在累積一定的知識資源基礎後,透過組織內有效的學習機制將所學得的知識技術應用在各方面已建立公司的競爭優勢。另外,日月光組織內設有促進跨部門溝通的機制及跨越部門疆界者的角色,以促組織橫向的溝通。
本研究對於本產業發展的建議為:1.核心能力之取得、培養、部屬不是短期內可以達成的,因此在最高管理階層須有共識,對於核心能力的投資,需更有耐心,短期的利益未必代表長期成功。2.核心能力之價值來自於顧客之價值,因為唯有比競爭者更早一步掌握顧客所需新價值才能於市場中生存。
Abstract
This research regards ASE(Advanced Semiconductor Engineer) company as the subject of studying, combine with two subjects of resources construct and competitive advantage, to discuss that the ASE technology receives process and the situation of resource constructing. The main research purpose, is to probe into constructing of the resource and ability organized, how move and transfer knowledge that outside make to and organize the inside effectively, and via the study mechanism of, make useful knowledge organize the memory to store and spread after absorbing , melting and putting into inside, become the foundation of organization key ability.
This research adopt “case study method”, choose ASE by the way of depth interview, to combine the relevant paper and develop the proposition to report the resource constructing process comprehensively deeply.
The main conclusion has: The ASE, to accumulate and to study experience, and strong study willing, carry on with the technological provider FCT in the dynamic course of technological transfer, study to latent know-how and skill of management in a lot of different nature nearer and nearer in a proper order, and play an aggressive role in the course of technological transfer, learn tactic knowledge and cooperate with the characteristic of technology to launch the corresponding study activity during the process of transferring, and after accumulating certain knowledge resource foundation, have build up the competitive advantage by the knowledge learning. In addition, ASE set the cross-function mechanism that communicates and role crossing over department boundary person while organizing, in order to improve the horizontal communication.
This suggestion on this industry development is: 1.Key ability is obtained, cultivation, subordinate to a ministry can not be reached shortly. So, short-term interests may not represent and succeed for a long time . 2.Key value of ability come from value of customer, because one urviv grasp customer need new value e in market early than competitor only.
目次 Table of Contents
第一章 緒論……………………………………………8
第一節 研究動機………………………………………8
第二節 研究目的………………………………………9
第三節 研究流程………………………………………10
第四節 論文大綱………………………………………11
第二章 文獻探討………………………………………12
第一節 半導體產業特色………………………………12
第二節 資源基礎觀點之理論與演進…………………18
第三節 競爭優勢之相關理論…………………………23
第四節 小結……………………………………………27
第三章 研究方法………………………………………28
第一節 研究架構………………………………………28
第二節 分析模式………………………………………29
第三節 研究範圍………………………………………32
第四節 研究限制………………………………………33
第五節 資料收集………………………………………34
第四章 個案分析………………………………………36
第一節 個案簡介………………………………………36
第二節 個案之資源建構與管理策略…………………50
第三節 個案之競爭優勢………………………………58
第四節 個案分析與命題發展…………………………60
第五章 結論與建議……………………………………66
第一節 研究發現………………………………………66
第二節 建議……………………………………………67
參考文獻…………………………………………………69
附錄 訪談綱要……………………………………………72

圖目錄
圖2-1-1、半導體產業價值鏈………………………12
圖2-1-2、專業封裝測試產業市場成長趨勢………13
圖2-1-3、封裝測試產業客戶訂單比例……………15
圖2-2-1 吳思華的資源內涵………………………19
圖2-2-2 競爭優勢之取得…………………………24
圖2-2-3 Barney資源特性與持久競爭優勢間之關係…24
圖2-2-4 持久競爭優勢的來源……………………25
圖3-1-1 本研究研究架構圖………………………28
圖3-2-1 Grant資源基礎觀念架構…………………29
圖4-1-1 日月光半導體組織圖……………………40
圖4-1-1日月光集團現行經營模式…………………43
圖4-1-2、日月光�福雷電現行經營模式…………44
圖4-1-3、日月光一元化訂單比例趨勢圖…………45

表目錄
表2-1-1、BGA委外代工市場趨勢……………………16
表3-3-1 訪談對象與簡述……………………………32
表3-3-2 訪談對象與內容……………………………34
表4-1-1 日月光半導體業務比重……………………41
表4-1-1、封裝測試領導廠商競爭分析……………47
表4-3-1 日月光之競爭優勢…………………………58
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吳思華(2000),策略九說:策略思考的本質,台北:臉譜出版社。
陳梧桐(民國89) 「封裝產業之關鍵成功因素」。工研院電子所半導體產業情報,7, 1-5。

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