Responsive image
博碩士論文 etd-0723103-111141 詳細資訊
Title page for etd-0723103-111141
論文名稱
Title
The optimal strategies among related stakeholders under National Health Insurance policy
The optimal strategies among related stakeholders under National Health Insurance policy
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
276
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2003-07-20
繳交日期
Date of Submission
2003-07-23
關鍵字
Keywords
none
Inpatient and outpatient co-payment
統計
Statistics
本論文已被瀏覽 5692 次,被下載 2590
The thesis/dissertation has been browsed 5692 times, has been downloaded 2590 times.
中文摘要
none

Abstract
Since National Health Insurance (NHI) was practiced in 1995,its public satisfaction was nearly 70% in the first year while the financial status got worse and worse years by years (15.3 billion of deficit in 1999,27.8 B deficits in Y2000, and around 37.7 B in Y2001). Therefore, Bureau of National Health Insurance (BNHI) had to not only care about cost saving, social fairness but also maintain medical care quality. In order to balance the worse finance, BNHI enforced many strategies, such as case payment (1997), outpatient and inpatient co-payment, high rejection rate of requested medical cases, global budget (Dental clinic in 1998, Chinese ambulatory in 2000, primary-cared clinics in 2001/07, hospital in 2002/07), drug price reduction from November of 1996 to December of 2002 to save about 14.65 billion, rationalization of OPD service, increase insurer fee (2002/09)….etc.
Those implemented strategies incurred the impacts on patients, medical provider, pharmaceutical industry, and government. Therefore, the aims of this study is to explore balancing strategic variables for finding out optimal solutions among heavy financial loading from insurers, profit loss and arguments of so-called “Drug price Black-Hole” from pharmaceutical industry, and quality of medical care from hospitals.
This study was through the ways of two-phase interview. The first one phase is to have in-depth interview with legislators, MNHI ministers, hospital administratives, scholars who are specialized at public health, and managers of consumer society; this phase was aimed at validity for all variables that were identified from the study. Until the second phase, we would focus on validated variables from phase one to design questionnaires for telephone interviewing with all stakeholders such as common people, phsicians from hospitals, managers from pharmaceutical industry, officials from BNHI.
The study will try to reveal the strategic variables from different dimensions to find out concrete balancing strategies and suggestions to stakeholders in order for coping with the inevitable impacts under system thinkings in the future.

目次 Table of Contents
Chapter one: Introduction
1. Research motives…………………………………………. 1
2. Study problems…………………………………………… 1
3. Study objectives……………………………………………8
4. Annotation………………………………………………... 9
5. Expecting contributions…………………………………...11
6. Conceptual framework……………………………………12
Chapter Two: Theory Discussion
1. Supporting theories of government dimension
-Social welfare development……………………………………….13
2. Theory discussion of pharmaceutical industry
-Competitive strategies……………………………………………..19
3. Theory discussion of hospital and patient dimension
-Strategic alliance, co-payment, patient satisfaction……………….38

Chapter Three: Research Methodology

1. Researching process………………………………………..46
2. Study Design……………………………………………….47
3. Study Implementation……………………………………...48
4. Data Analysis………………………………………………48
5. Study Outcome…………………………………………….48
6.Variable Definition and Identification
● Variables defined for government dimension…………48
● Variables defined for pharmaceutical firms…………...48
● Variables defined for hospitals and patient……………49
Chapter Four: Government Dimension
1. Retrospective history of National Health Insurance ……51
2. Comparisons of health insurance in the world…………..55
3. Major existed problems in Government dimension ….…63
4. Optimal variables for successful policy………………. ..64
Chapter Five: Pharmaceutical Dimension
1. Industrial Analysis……………………………………… 65
2. Comparisons of pharmaceutical industry in global and in Taiwan……………………………………………………76
3. Major existed problems in pharmaceutical dimension…..86
4. Future development trends of pharmaceutical industry in Taiwan……………………………………………………86
5. The identified problems for competitive advantages in industry…………………………………………………..89
Chapter Six: Hospital and Patient Dimension
1. Hospital ecology in Taiwan…………………………….…92
2. Patient satisfaction after NHI…………………………….103
3. Major problems of hospital dimension……………….….112
4. Major problems of patient dimension……………………113
5. Problems between medical-cared providers and patients
……………………………………………………………114
Chapter Seven: Data Analysis Results
1. Validation result of in-depth interview…………………...114
2. Quantitative survey report:
2.1. Theory base and study intention……………………………..125
2.2. Brief outline………………………………………………….128
2.3. Item analysis…………………………………………………128
Chapter Eight: Discussion & Conclusion
1. Key influential indicators among stakeholders…………..194
2. Correlation among “Variables”…………………………..209
3. Strategic model among evaluated “Variables”…………...235
Chapter Nine: Suggestions
1. Suggestions for optimal strategies………………………..250
2. Suggestions to the future researchers…………………….260
參考文獻 References
Gov
黃金舜,家庭藥物回收活動。藥師週刊1999;1133:1。
黃金舜,藥品部份負擔該由誰來上路。藥師週刊1999;1135:1。
張淑慧,合理利用醫療資源。全民健保臺北報導1999;6:1。
李玉春,全民健保支付制度實施現況檢討與改革方向建議。政策月刊,第三十五期(民國八十九年十一月),4-5
沈維民,剖析『分級醫療制度』一以兩類規模模型為例。中山管理評論,第5卷,第4期(民國八十六年十二月),899-922
楊志良,『全民健保棌類似健康維護組織(HMO)制度簡介』,醫藥新聞,(民國八十五年七月),頁8
葉金川等人編著,衛生法令全書,五南書局,民國83年1月
中央健康保險局網站,http://www.nhi.gov.tw4
楊長興(1996),全民健保實施對於民眾醫療利用率影響之初期評估,中央健保局八十四年度委託研究計劃。
劉琪(2000),門診藥品部份負擔對醫療院所用藥行為級費用影響之研究,國立台灣大學會計學研究所碩士論文。
陳脩文(2000),門診藥品部分負擔對民眾醫療利用影響之研究,國立台灣大學會計學研究所碩士論文
辛炳隆等(2001,2月28日),全民健保體檢小組報告書-第四章:組織與體制。國家衛生研究院綱站。
莊逸洲、吳明彥(1996),全民健康保險論病例計酬制審核模式之研究。中華衛誌,15(1),47-60
劉明勳(1998),英國國民保建制度之改革及對我國之啓示。醫院,31(5),1-10。
黃千華(1997),荷蘭健康照護制度-健康保險市場競爭對醫療品質效應。全民健康保險,9,15-18。
林興裕,論病例計酬支付制度對醫療服務使用之影響:以公保白內障手術為例。國立台灣大學公共衛生學研究所碩士論文,1996
Henry Milner 社會民主實踐,五南出版社,民85年
中國社會學社,全民健康保險的社會效果,民國79年
王正,全民健康保險中福利應佔比重,中央健康保險局委託研究,民國86年
王正,全民健康保險費減免與中低收入戶補助之研究,健保局委託,民國89年1月
李丞華,「後健保時期的衛生政策議題」,國家衛生研究院論壇1999年
林昭吟,「福利國家發展之比較研究-理論與實際研究的分析」,台灣大學社會研究所碩士論文,民81年
林國明,「制度、歷史與制度選擇:全民健保民營化的政治邏輯」發表於中研院社會所籌備處主辦之民營化政策在台灣-社會學的觀點研討會,1998年5月22日
林國明,「民主化與社會政策的公共參與:台灣與瑞典比較」出自台灣的社會福利運動;台北巨流出版社,1995年
林慧芬,我國全民健康保險政策制度過程之探討,國立中正大學社會福利研究所碩士論文,民國82年7月
陳小紅,我國社會福利體系之實施與評估,經建會委託計劃,民國85年
陳俊全,鄭文輝等,全民健保門診新制部份負擔實施對醫療利用與支出之初期影響-以所得申報之保險對象為例,發表於「二十一世紀台灣社會福利願景學術研討會」,台灣社會福利學會等主辦,民國八十九年三月三十一日至四月一日
傅立葉,「台灣與美國全民健保政策發展的政治經濟分析」中西社會福利政策與制度,頁31-71,台北,中央研究院歐美研究所,1995年
詹火生,社會福利理論研究,台北市,巨流出版社,民國八十九年
劉宜君,「我國全民健康保險政策之執行評估-國家機關、政策綱路與財務管控能力之分析」台北大學公共行政暨政策學系博士論文,民國八十九年
鄭文輝,「我國全民社會醫療保險制度研究」,台北,國策中心,民國82年
鍾國彪,全民健康保險的整體醫療品質之評估計劃,健保局委託研究,民86年
中央健康保險局,「全民健康保險統計」,(民國八十四~八十九年)。
李玉春,「全民健保支付制度實施現況檢討與改革方向建議」,政策月刊,第35期(民國八十八年六月)14-16。
蔡敦浩、徐聯恩,「全民健保與醫藥分業對我國製藥產業的衝擊與影響」,衛生署研究計畫,民國八十八年。
Pat
陳世能(1999),「醫療保健與經濟發展關聯性之研究」,世新大學學報,8:35-63。
鄭保志,吳玉蕙 (1997),「台灣家庭醫療需求的實證分析」,台北銀行月刊,27:71-88。
盧瑞芬,謝啓瑞 (2000),「醫療經濟學」,學富書局。
謝啓瑞 (1997),「健康經濟學」,學富書局。
高明瑞、楊東震,「民眾就醫行為重要影響因素與醫院行銷之研究-以高雄都會為例」,中山管理評論,第3卷,第3期(民國八十四年九月),55-73
尹衍樑,「就醫態度與轉院行為關係之研究」,碩士論文,台灣大學商學研究所。民國七十一年。
高雅惠,「全民健保門診用藥型態之分析研究」,衛生署研究計畫,民國八十七年
張文瑛,「民眾選擇醫院考慮因素之研究」,碩士論文,政治大學企業管理研究所,民國七十七年。

Ph
Czinkota, M. R., and I. A., Ronkainen, International Marketing,蘇哲仁等譯, 「國際行銷學」(台北:五南書局,民國八十七年)。
Oster, S.M., Moderm Competitive Analysis, 洪明洲譯,「現代競爭分析」(台北:華泰書局,民國八十八年)。
林英峰,魏正元,「零售產業關鍵成功因素:環境廣度與深度之探討」
,中國行政,民國八十五年二月,頁9~28。
黃俊英,企業研究方法,東華書局,民國八十三年十月
黃營杉,中國兵家的管理思想:武經七書之策略觀分析,台北,中華經濟企業研究所,民國八十年,頁53
大前研一著,黃宏義譯,策略家的智慧,長河出版社,台北,頁49、77、100、84~103,民國76年7月
司徒達賢,策略管理,遠流出版社,台北,頁11~15、頁19~24、頁32~41,民國84年。
吳思華,產業政策與企業政策,中華經濟企業研究所,台北,頁89,民國77年。
王克陸、彭雅惠,「台灣醫療產業代理問題之研究」,產業論壇,第1卷,第二期(民國八十九年一月),203-223
黃文鴻、羅孔仱與陳柳文,「我國健保藥價與國際藥價比較分析之探究」,中華公共衛生雜誌,第17卷,第3期(民國八十七年六月),265-272
胡幼圃,「全民健康保險藥價費用節制研討會」會議實錄,(台北:陽明大學衛生福利研究所主辦,民國八十八年九月),122-123
黃文鴻,「全民健保藥價基準與國際藥價比較之研究」,國科會專題研究,民國八十七年。

HP
蔡世滋,醫病關係。臨床醫學1987;20(5):453-59
王泰隆,由病人評估住院醫療品質之研究-以台北市立五家綜合醫院為例,陽明大學醫管所碩士論文,1993。
石曜堂,醫療品質評估,醫院,11(2):106-107,1978。
李孟勳,全民健康保險制度下,醫療品質與醫療機構績效關係之研究。台灣大學醫管所碩士論文,1999
洪琬琇,醫院服務品質績效之整合性評估,雲林科技大學工業工程與管理研究所,1998。
陳佩妮,鄭守夏,鍾國彪,林王美園,台灣地區醫療品質指標適用性之探討,中華衛誌,1997,16(2),p.133~142
郭德賓,醫療服務顧客滿意與競爭策略之研究,產業管理學報,2000,p.231~256
曾麗容,醫院門診服務品質之實證研究。政治大學企研所碩士論文,1998。
韓揆,醫院品質管理與門診服務品質定性指標。中華衛誌,13(1):35-52,1994。

English Version

Government dimension:
ü Esping-Andersen, Gosta 1990 The Three Worlds of Welfare Capitalism, Princeton, NJ: Princeton University Press
ü Michael Sullivan 古允文譯 Sociology and Social Welfare 桂冠圖書民國78年
ü Weir, Mrgaret and Theda Skocpol 1985 “State Structure and the Possibilities for ‘Keynesian’ Responses to the Great Depression in Sweden, Britain, And United States” in peter B. Evans, Dietrich Rueschemeyer and theda Skocpol, Bringing the state Back In Cambridge: Cambridge University Press
ü Wen-hui Anna Tang “State, Politics And National Health Insurance In Taiwan” American Asian Review, VolXV No3, Fall 1997
ü Wilensky, Harold L. et al.1987 “Comparative Social Policy : Theory, Methods, Findings,” in Meinolf et al Comparative Policy Research, England :Grower Publishing Co.

Patient dmension:
ü Acton, J.P. (1975), “Nonmonetary Factors in the Demand for Medical Services: Some Empirical Evidence, “Journal of Political Economy, 83(3): 595-614.
ü Anonymous. Patient demand. Lancet 1967;1(7488): 483-4
ü Britten N, Ukoumunne O. The influenced of patients’ hopes of receiving a prescription on doctors’ perceptions and the decision to prescribe: a questionnaire survey. BMJ 1997; 315:1506-1510.
ü Brook, R.J. (1991), “Health, Health Insurance, and the Uninsured, “Journal of American Medical Association, 265(22): 2998-3002.
ü Butler CC, Rollnick S, Pill R., Maggs-Rapport F, Stott N. Understanding the culture of prescribing: qualitative study of general practitioners’ and patients perceptions of antibiotics for sore throats. BMJ 1998; 317(7159): 637-42.
ü Cauley, S.D. (1987), “The Time Price of Medical Care,” Review of Economics & Statistics, 69(1):59-66.
ü Cheng. S.H., and Chiang, T.L. (1997), “The Effect of Universal Health Insurance on Health Care Utilization in Taiwan,” Journal of the American Medical Association, 278(2): 89-93.
ü Cockbum J, Pit S. Prescribing behavior in clinical practice: patients’ expectations and doctors’ perceptions of patients’ expectations – a questionnaire study. BMJ 1997; 315:520-3.
ü Contoyannis P., and Forster, M. (1999), “The distribution of Health and Income: A Theoretical Framework,” Journal of Health Economics, 18:605-622.
ü Cool, K. O., and D. Schendel, “Strategic Group Formation and Performance: The Case of the U.S. Pharmaceutical Industry, 1963-1982,” Magazine, vol.78 (1995), 13-18.
ü Dennis WR. A model of methods for influencing prescribing: Part II. A
ü Emanuel EJ. Emanuel LL. Four models of the physician-patient relationship. JAMA 1992; 267(16): 2221-6
ü Grossman, M. (1972), “On the Concept of Health Capital and the Demand for Grossman, M. (1999). “The Human Capital Model of the Demand for Health,” Journal of Political Economy, 80:2,223-255.
ü Grossman, M., and Kaestner, R. (1997), “Effects, of Education on Health” in J. Behrman, N. Stacey, eds., The Social Benefits of Education, 69-123, Ann Arbor: The Unersity of Michigan Press.
ü Hay, J. W., and Leahy, M.J. (1982), “Physician-Induced Demand: An Empirical Analysis of the Consumer Information Gap,” Journal of Health Economics, 1:231-244.
ü Kenkel, D. (1990). “Consumer Health Information and the Demand for Medical Care,” The Review of Economics and Statistics, 72(3):587-595.
ü Lapp JE, Pihl RO, Hamel J, Marinier R. Effect of patient demand for drugs on physician prescribing. Int J Psychi Med 1983-84; 13(3): 193-205.
ü McGrath JM. Physicians’ Perspectives on communicating prescription drug information. Qual Health Res 1999;9(6):731-45
ü Rajshekhar G. J., S. R. Rao, and E. G. Thomas, “Choosing A Hospital : Analysis of Consumer Tradeoffs,” Journal of Health Care Marketing, vol. 11 no. 1(1991), 12-22
ü Reviews of educational methods, theories of human inference, and delineation of the model. DICP 1990; 24: 537-42.
ü Rosett, R.N., and Huang, L.F. (1973), “The Effect of Health Insurance on the Demand for Medical Care,” Journal of Political Economy, 81:281-305.

PH
ü Aaker, D. A., Strategic Market Management, pp. 70, 1984.
ü Aaker, D. A., Strategic Market Management, pp. 27~35, 201~276, 1988.
ü Ansoff, H. I., Corporate Strategy, McGraw-Hill Book Co., New York, P. 104, 1965.
ü Ansoff H. I., Implanting Strategic Management, Prentice-Hall International Ltd, U.K., 1984.
ü Ansoff, H. I., The New Coroorate Strategy. 3rd ed., John Wiley & Sons Inc., New york, p. 83, 1988.
ü Berman, B., Marketing Channels. New York:John Wiley & Sons, 1996.
ü Bowden, R. J., “Feedback Forecasting Games: an Overview,” Journal of Forecasting, Vol. 8,1989,pp. 117-127.
ü Caves, R. E. and M. E. Porter., “Form Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition,”
ü Chandler, A. D., Strategy and Structure, 7th ed., Combridge, Mass : M.I.T, Press, p.13,1991
ü Cool, K. O., “Strategic Group Formulation and Strategic Group Shifts: A Longituding Analysis of the U.S. Pharmaceutical Industry,” 1963-1982,
ü Cool, K. O., and D. Schendel, “Strategic Group Formation and Performance: The Case of the U.S. Pharmaceutical Industry. 1963-1982.” Management Science, vol.33 (1987), 1102-1124.
ü Cool, K. O., and D. Schendel. “Strategic Group Formation and Performance: The Case of the U.S. Pharmaceutical Industry, 1963-1982.” Management Science, vol.33(1987), 1102-1124.
ü Ferguson, C. R. and R. Dickinson, “Critical Success Factor for Directors in the Eighties”, Business Horizons (May~June). pp.14~18, 1982.
ü Ferrara, P. J., “Pro-consumer Health Reform in Action,” Consumers’ Research Magazine, vol.78(1995), 13-18.
ü Flexner, A. W., and E. N. Berkowitz, “Marketing Research in Health, Education and Welfare, vol.94(1979), 503-513.
ü Galbraith, C. and D. Schendel., “An Empirical Analysis of Strategy Types”, Strategic Management Journal, pp. 153-173, 1983.
ü Hofer, C. W. and D. Schendel, Strategy Formulation: Analytical Concept, Weat Publishing, New York, 1978.
ü IMS Pharmaceutical Market Aduit, Taiwan. 2001-2002.
ü McGee, J. and H. Thomas, “Strategic Group: Theory, Research and Taxonomy,” Strategic Management Journal, vol.7 (1986), 141-160.
ü McGee, J. and H. Thomas, “Strategic Group: Theory, Research and Taxonomy,” Strategic Management Journal, vol.7(1986), 141-160.
ü Porter, M. E., Competitive Strategy: Techniques for Analyzing Industries and competitors. New York: The Free Press, 1980.
ü Poter, Michael E., Competitive Advantage, The Free Press, New York, pp. 12~16, pp.37,1985.
ü Quarterly Journal of Economics, vol.91(1977),241-262.

HP
ü Alexander GC.,Sehgal AR. Dialysis patient ratings of the quality of medical care. American Journal of Kidney Diseases, 1998, 32(2) : 284-9, Aug.
ü Allison JJ, Kiefe CI, Cook EF, Gerrity MS, Orav EJ, Centor R. “The association of physician attitudes about uncertainty and risk taking with resource use in a medicare HMO”. Medical Decision Making;1998;18(3):320-9.
ü Babakus E, Adapting the SERVQUAL scale to hospital services: an empirical investigation., Health Services Research 1992, Feb, 26(6): 767-86.
ü Becher, E. C., & Chassin, M. R. (2001). Improving the quality of health care: who will lead ? Health Affairs, 20(5), 167-179.
ü Bhatia, A. J., Blackatone, S., Nelson, R., & Ng, T. S. (2000). Evolution of quality review programs for Medicare: Quality assurance to quality improvement. Health Care Financing Review. 22(1), 69-74.
ü Born P, Geckler C. “HMO quality and financial performance: is there a connection?”. J Health Care Finance; 1998;24(2):65-77.
ü Bowers MR., Swan JE., Koehler WF., What attributes determine quality and satisfaction with health care delivery ? Health Care Management Review, 1994, 19(4) : 49-55, Fall.
ü Camilleri D, Comparing public and private hospital care service quality, International Journal of Health Care Quality Assurance Incorporating Ledership in Health Services, 1998, 11(4-5): 127-33.
ü Carman, James M., “Conmumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions, “Journal of Retailing, 66(Spring), 1990, pp.33-55.
ü Cohen, Joe B., Martin Fishbein, and Olli T. Ahtola, “The Nature and uses of Expectency-Value Model in Consumer Attitude Research,” Journal of Marketing Research, 9(November), 1972, pp456-460.
ü Colorado Foundation for Medical Care (2001). Medical Care Review Services, at http:/www.cfmc.org/commercial/prod_review.htm
ü Donabedian A. (1988) The quality of care. How can it be assessed?. JAMA, 260(12) : 1743-8,Sep23-30.
ü Draper D, Kahn KL, Rinisch EJ, et al. “Studying the effects of the DRG-based prospective payment system on quality of care; JAMA; 1990;264(15):1956-1961.
ü Flynn MB. “Impact of diagnosis-related groups on the quality of postoperative care of patients with neck dissections”. The American Journal of Surgery;1990;160(4):356-359.
ü Glandon GL, Morrisey MA. “Redefining the hospital-physician relationship under prospective payment”. Inquity;1986;23(2):166-75.
ü Health Care Financing Administration (2001). Skill Nurse Facility Prospective Payment System Quality Medical Review Pilot Project. at http:/www.hcfa.gov/medicate/qmrpps.htm.
ü Hillman AL, Pauly MV, Kerstein JJ. “How do financial incentives affect physicians’ clinical decisions and the financial performance of health maintenance organization?”. New England Journal of Medicine;1989;321(2):86-92.
ü Kahn KL, Rubenstein LV, Draper D, Kosecoff J. et al. “The effects of the DRG-based prospective payment system on quality of care for hospitalized medicare patients” JAMA;1990;264(15):1953-1955.
ü Kahn KL, Rogers WH, Rubenstein LV, et al. “Measuring quality of care with explicit process criteria before and after implementation of the DRG-based prospective payment system”. JAMA; 1990;264(15):1969-1973
ü Keeler, E.M. and J.E. Rolph, 1983, How Costs Sharing Reduced Medical Spending of Participants in the Health Insurance Experiment, Journal of the American Medical Association (JAMA) , 249:16, p2220~222227.
ü Lin, H. C. & Amidon., R. L. (2001) Use factor analysis to identify difficulties in implementing a case payment reimbursement system in Taiwan. Chinese Medical Journal, 64, 629-640.
ü Lindstrom CC, Laird J, Soscia J. “High quality and lower cost: they can coexist!”. Seminar of Nurse Management;1995;3(3):133-136.
ü O’ Connor J.S, et al., A Model of service quality perceptions and Health Care Consumer Behavior. Journal of Hospital Marketing, 1991 6(1):69-92.
ü Parasuraman, A., Valerie A. Zeihaml and Leonard L. Berry. “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49(Fall), 1985, pp. 41-50.
ü Rajshekhar G. J., S. R. Rao, and E. G. Thomas, “Choosing a Hospital: Analysis of Consumer Tradeoffs,” Journal of Health Care Marketing, vol.11 no.1(1991), 12-22.
ü Raspollini E Use of SERVQUAL to assess clinicians’ satisfaction with the blood transfusion service’ – Vox Sang – 1997;73(3):162-6.
ü Rock RC. “Assuring quality of care under DRG-based prospective payment”. Medical Decision Marking;1985;5(1):31-4.
ü Rosenstein AH. “Financial risk, accountability and outcome management: using data to manage and measure clinical performance” American Journal of Medical Quality;1994;9(3):116-21.
ü Tse, David K. and Peter C. Wilton, “Models of Consumer Satisfaction Formation: An Extension, “Journal of Marketing Research, 25(May), 1988, pp. 304-212.
ü Virji A, Britten N. A study of the relationship between patients’ attitudes and doctors’ prescribing. Fam Pract 1991; 8: 314-319.
ü Vuori H.., Patient satisfaction-an attribute or indicator of the quality of care? Orb. Quality Review Bulletin, 1987, 13(3):106-8,mar.
ü Yoram, W., and L. K. Spitz, “Analytical Approach to Marketing Decision in Health-Care Organization,” Medical Care, vol.21.no.2(1976), 234-242.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:校內校外完全公開 unrestricted
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available


紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code