由於科技迅速擴散，成本不斷提昇以及貿易保護主義的盛行，聯盟已經成為企業策略中不可或缺的一部分，而策略聯盟從單純契約的方式演進至許許多多種合作模式的產生，所需考量的因素也越來越多，各種策略聯盟型態有其優缺點會影響夥伴技能與資源之整合，本研究推論知識特質、企業能力、夥伴關係三大構面在策略聯盟形成當時對聯盟型態是具有影響力的，爾後假設其對策略聯盟型態之影響為何，接著以問卷方式調查台灣上市櫃電子業實證其結果。實證結果應證出我方吸收潛力、風險愈高，策略聯盟型態會趨向於契約型態的結盟，符合過去學者所推論的結果，原因為策略聯盟為知識移轉管道，若吸收潛力高則知識愈能夠順利轉移，則不需要投入大量資源採用股權方式結盟；風險亦同，若風險愈高則採用契約方式將使企業容易從策略聯盟中脫離避免損失。而知識內隱性、知識複雜性愈高則企業偏好採取股權型態結盟，原因為股權型態結盟將使企業有更深入的接觸與合作，對於內隱性和複雜性較高的知識在移轉上會更為順利。

Alliance has become a necessary part of firms’ strategy due to fast-paced diffusion of technologies, rising costs and protectionism. While the forms of strategy alliances evolve from simple contracts into multiple cooperation modes, factors needed to be considered are also gaining amount. Different kinds of strategy alliances possess different kinds of pros and cons, and will have effect on integration of resources and techniques. This research aims at analyzing whether the property of knowledge, firms’ capacity and partner relations had effect on the selection of the strategy alliance modes. This study also formed a questionnaire survey which empirically tested the hypotheses set up in the study with data from public offering electronic firms. The results are indicating that contractual alliances are more likely to be formed when the absorptive capacity and risks are high, which are supported by numerous papers. The reason is that the strategy alliance is a channel of knowledge transferring, and higher the potential of gaining knowledge, then easier the process would be – no resource-committing equity alliances are needed. The risk part is talking similar story: while risks are high, firms tend to serve contract as a tool of controlling loses. The level of implicit and complexity of knowledge are also positively related with the preference of committing equity alliances. The reason is that these kinds of alliances would serve better for firms to cooperate with each others and to transfer complex and tacit knowledge easier

論文摘要 I
英文摘要 II
致謝詞 III
目錄 IV
表目錄 VI
圖目錄 VII

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 3
第四節 預期成果與貢獻 5
第五節 論文結構 5
第二章 文獻探討 7
第一節 策略聯盟的定義 7
第二節 策略聯盟的動機與目的 9
第三節 策略聯盟分類 14
第四節 股權分類策略聯盟 18
第五節 影響策略聯盟形式因素 23
第三章 研究方法 26
第一節 研究架構 26
第二節 研究假設 28
第三節 變數定義與衡量 32
第四節 資料分析方法 41
第五節 研究設計 42
第四章 實證結果分析 44
第一節 問卷回收情況 44
第二節 信度與效度 44
第三節 樣本基本資料分析 46
第四節 研究變數敘述性統計 48
第五節 Logistic迴歸分析 49
第六節 控制變數對股權合作影響 53
第七節 研究結果彙整 54
第五章 結論與建議 55
第一節 研究結論 55
第二節 管理上的意涵 57
第三節 研究限制 58
第四節 未來研究方向建議 58
參考文獻 60
一、中文文獻 60
二、英文文獻 61
附錄 研究問卷 66

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