本研究探索打卡使用者在Facebook上自我揭露的前置因素為何，利用外向性與自戀的人格特質作為使用者心理層面的影響因素。而為了更進一步地檢測Facebook自我揭露、自我彰顯以及打卡程度三者間的影響途徑，本研究將自我彰顯作為中介變項，探討使用者對於打卡行為的自我彰顯感知是否會影響其打卡程度，加以釐清打卡使用者行為層面的影響因素。最後，以Facebook打卡使用者的心理與行為層面之探究，提出了一個整合性的架構。
本研究主要以立意抽樣的方式進行樣本的選擇，並透過網路問卷進行資料蒐集，最後共回收523份有效問卷。本研究以線性結構關係（linear structure relation, LISREL 8.80）軟體為分析工具，進行模型適配度以及信效度之檢測後，再以完整模式（full model）檢定本研究之假說。本研究結果發現，打卡使用者的外向性特質會正向影響Facebook上自我揭露的程度，但自戀特質對Facebook自我揭露則無顯著效果。而Facebook自我揭露、自我彰顯以及打卡程度三者間的關係中，Facebook自我揭露除了會直接影響打卡程度外，也會經由自我彰顯對打卡程度產生間接的影響，呈現部分中介（partial mediator）的效果。

The aim of this study attempts to explore in which circumstance users would self-disclosure on Facebook with check-in behavior by considering extraversion and narcissism as psychological factors. Furthermore, in order to examine the relationships between different behaviors on Facebook, self-disclosure, exhibitionism and check-in intensity, this study used exhibitionism as the mediator to discuss if users’ cognition of exhibitionism toward check-in would influence their attempt on check-in and clarify the attributes which make users behave in this way. Finally, a framework is proposed based on the results.
Purposive sampling was used in the study. Questionnaire data were collected by the Internet and totally received 523 valid respondents. The study used LISREL structural equation models to test goodness of fit, validity, and furthermore adopted full model to examine the hypotheses. The results showed that the extraversion has an impact on the extent of self-disclosure on Facebook; however, narcissism does not have a significant effect on self-disclosure. As for the relationship between self-disclosure, exhibitionism and check-in intensity, self-disclosure would directly influence the attempts at check-in intensity. On the other hand, exhibitionism would also make self-disclosure have an impact on check-in intensity as a partial mediator.

論文審定書 i
誌謝 ii
中文摘要 iii
英文摘要 iv
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與重要性 6
第三節 研究問題 9
第二章 文獻探討 10
第一節 適地性服務（LBS） 10
壹、 新型的適地性服務 13
貳、 Facebook打卡的使用功能介紹 15
參、 所在地意識（Location-awareness） 17
第二節 自我揭露（Self-disclosure） 19
第三節 人格特質（Personality） 23
壹、 外向性（Extraversion） 25
貳、 自戀（Narcissism） 29
第四節 自我彰顯（Exhibitionism） 33
第三章 研究方法 36
第一節 研究架構與研究假說 36
第二節 研究工具 37
壹、 研究方法之選擇 37
貳、 研究對象、抽樣與問卷蒐集方式 38
第三節 操作型定義與問卷設計 39
壹、 外向性 39
貳、 自戀 39
參、 Facebook自我揭露 40
肆、 自我彰顯 40
伍、 打卡程度 41
陸、 個人基本資料 42
柒、 個人使用經驗 42
第四節 資料蒐集程序 43
壹、 前測之執行與結果 43
貳、 正式問卷發放 44
第五節 檢測方式與軟體工具 44
第四章 資料分析 46
第一節 敘述性統計分析 46
壹、 資料結構 46
貳、 智慧型手機的使用概況 48
參、 Facebook的使用概況 50
肆、 Facebook打卡的使用情形 51
第二節 信度、效度分析與模式適配度檢測 52
壹、 原始問卷之整體模式適配度檢測 53
貳、 修正後問卷整體適配度檢測 55
參、 信、效度檢驗 56
第三節 研究假說與路徑檢定結果 59
第五章 結論與建議 62
第一節 研究結論 62
壹、 影響Facebook自我揭露之前置因素 62
貳、 自我彰顯作為Facebook自我揭露與打卡程度之中介變數 63
參、 選擇性自我揭露之打卡行為 64
第二節 研究結果之意涵 64
第三節 研究限制與未來建議 67
參考文獻 69
附錄：問卷 i

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