二十一世紀已然是所謂的知識與創新經濟的年代。台灣現已進入成長趨緩的階段，如何藉創新促進產業成長將會是台灣未來發展的主要議題。面對超競爭的未來，效率高、成本低、交期準及品質佳等僅可確保組織的生存。唯有持續的創新才是企業提升競爭力、建構核心能力及擴展全球市場佔有率的來源及基礎。

由於深感組織創新能力之重要，本研究嘗試藉由檢視台灣傳統產業目前之組織創新能力而發展出其提升此創新能力的方針，以期能進一步加強傳統產業之競爭能力。

本研究認為，強化組織創新系統主要有二個步驟：(1)檢視及評估該公司目前之組織創新能力及(2)創新系統之重建。對台灣傳統產業進行觀察分析後，本研究歸納出六點方針供傳統產業提升組織創新能力之參考：(1)改善行政方面的創新，(2) 改善資訊系統，(3)與其他組織合作，(4)發展自我品牌，(5)發展破壞式創新及(6)加強彈性及應變能力。

21st century has been the so-called the era of knowledge-based andinnovation-driven economy. As Taiwan has been stepping into the stage of slower growth, the major issue for Taiwan’s future development is how we progress toward
the innovation-based industrial growth. Facing the hypercompetitive future, staying efficient, keeping costs down, delivering products and services on time and to a
sufficient standard of quality are goals that merely ensure the organization stays alive. Continuous innovation has been widely regarded as the major source of competitive
advantage and the base on which an enterprise builds its core competence, uplifts its competitiveness and expands its global market share.

With the recognition of the importance of organizational innovation, the purpose of the study is trying to examine the current status of organizational innovation in Taiwan's traditional industry, hoping to provide some guidelines for the industry to enhance its competitiveness via innovation.

The research suggested two main steps to enhance the innovation system: (1) examine and evaluate a firm’s existing organizational innovation and (2) reconstruct
the innovation system. After the analysis of Taiwan’s traditional industry, the guidelines to improve organizational innovation include: (1) improving administrative innovation, (2) improving information system, (3) collaborating with external organizations, (4) developing brand names, (5) developing disruptive innovation, and (6) reinforcing flexibility and adaptability.

Abstract
中文摘要
Acknowledgements
1. Introduction……...……………………………………………………………… 1
1.1 Research Background and Rationale…………………………………………..1
1.2 Purpose of the Research .…………………………………..…………………. 4
1.3 The Research Process………………………………………………………….5
2. Literature Review………………………………………………………………. 6
2.1 Innovation…………………………………………………………………….. 6
2.2 Organizational innovation…………………………………………………… 12
2.3 Theory of organizational innovation……………………………………….... 15
2.4 Empirical studies on organizational innovation……………………………... 21
2.5 Companies successful in organizational innovation………………………… 24
3. Research Method……………………………………………………………….29
3.1 Research scope and samples... ……………………………………………….29
3.2 Research model……………………………………………………………… 30
3.3 Research limitation…………………………………………………………. 34
4. Data Analysis and Results…………………………………………………….. 35
4.1 Introduction of golf industry and golf club market………………………….. 35
4.2 Golf club manufacturing industry in Taiwan………………………………... 43
4.3 Data analysis………………………………………………………………... 47
4.4 Results……………………………………………………………………….. 55
5. Conclusion………………………………………………………………………63
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http://www.lib.niu.edu/ipo/ip970538.html
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Taiwan Institute of Economic Research: http://www.tier.org.tw/
Taiwan Patent Network: http://www.twpat.com/