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博碩士論文 etd-0726102-153721 詳細資訊
Title page for etd-0726102-153721
論文名稱
Title
供應鏈管理應用於電子產品化工用料行業之轉型策略探討
A Feasible Study of Appling Supply Chain Management in Electronic Chemicals Industry
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
77
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2002-07-05
繳交日期
Date of Submission
2002-07-26
關鍵字
Keywords
供應鏈管理、電子產品化工用料、技術服務、轉型策略
Technical Service, Electronic Chemicals, Transform Strategy, Supply Chain Management
統計
Statistics
本論文已被瀏覽 5829 次,被下載 37
The thesis/dissertation has been browsed 5829 times, has been downloaded 37 times.
中文摘要
供應鏈管理在此全球性競爭的環境下,已成為企業電子化之主軸,化工行業雖屬傳統產業,但在漸次轉型跨入電子產品化工用料領域,與電子產品相關行業銜接後,即無法自外於下游客戶之供應鏈體系;因而,導入供應鏈管理進行轉型,以快速回應客戶需求並降低經營成本成為當務之急。
本研究係為探索性研究方式,分兩大循環進行:第一部分乃針對供應鏈管理整理出初步架構,經過BCG模式、價值鏈、價值系統分析進行電子化學品產業定位分析,探討其轉型策略,以歸納出初步可行策略。第二部分再針對特用塗料及接著劑製造商之產業現況進行分析,經過BCG模式、價值鏈、五力分析、SWOT分析模式進行企業之策略機會分析;再經由訪談業界專家意見歸納出可行轉型策略,最後則由部門主管評估驗證其可行性。

Abstract
The Internet provides convenience to the development of e-business, and most of enterprises go after e-business to improve their competitive advantages. And supply chain management systems turn into a leading character within this economic trend.
In this study, we focus on what can be done in the transformation of traditional chemicals industry to become electronic chemicals industry and to get the competitive advantage. The exploratory methods are used to collect, analyses, and classify the relationships of the businesses in the supply chain management. And the tools such as BCG, Value Chain, and SWOT, etc., are utilized to find out the possible feasible transformation strategies.
To verify the feasibility of the transformation strategy suggestions, we interview the reputation executives of related enterprises. The results show that the suggestions are acceptable for the practical businesses for helping them toward to the e-business.

目次 Table of Contents
目 錄

1. 緒論 ……………………………………………………………………………… 1
1.1. 研究動機 ………………………………………………………………… 1
1.2. 研究目的 ………………………………………………………………… 3
1.3. 研究限制 ………………………………………………………………… 4

2. 文獻探討 ………………………………………………………………………… 5
2.1. 供應鏈管理定義 ………………………………………………………… 5
2.2. 供應鏈管理相關文獻 …………………………………………………… 7
2.3. 文獻探討議題分析與彙整 ……………………………………………… 17
2.4. 客戶關係管理 …………………………………………………………… 19
2.5. 銷售鏈管理 ……………………………………………………………… 21
2.6. 電子市集 ………………………………………………………………… 24

3. 研究設計 ………………………………………………………………………… 26
3.1. 研究架構與步驟 ………………………………………………………… 26
3.2. 產業定位分析 …………………………………………………………… 27
3.3. 價值鏈分析 ……………………………………………………………… 31
3.4. 轉型策略探討 …………………………………………………………… 36

4. 企業轉型個案分析 ……………………………………………………………… 40
4.1. 產業現況分析 …………………………………………………………… 40
4.2. 可行策略探討 …………………………………………………………… 46
4.3. 個案企業分析 …………………………………………………………… 51
4.4. 策略建議與評估 ………………………………………………………… 64

5. 結論與建議 ……………………………………………………………………… 67

6. 參考文獻 ………………………………………………………………………… 69

7. 附錄 ……………………………………………………………………………… 72

圖 目 錄
圖2.1 供應鏈簡圖 ……………………………………………………. 5
圖2.2 後勤支援網路 …………………………………………………. 6
圖2.3 整合CRM架構圖 ………………………………………………. 19
圖2.4 CRM流程功能 …………………………………………………… 20
圖2.5 完整訂單生命週期 ……………………………………………… 21
圖2.6 訂單獲得的流程 ………………………………………………… 22
圖2.7 銷售鏈架構構成要素 …………………………………………… 23
圖3.1 研究流程及步驟 ………………………………………………… 26
圖3.2 研究架構圖 ……………………………………………………… 27
圖3.3 一般價值鏈 ……………………………………………………… 32
圖3.4 價值系統 ………………………………………………………… 33
圖3.5 企業電子化與電子商務關係 …………………………………… 34
圖3.6 價值系統分析 …………………………………………………… 36
圖3.7 供應鏈管理構成要素圖 ………………………………………… 37
圖3.8 可行策略推演、評估及執行架構 ……………………………… 39
圖4.1 塗料技術之演進 ………………………………………………… 41
圖4.2 產業關係位置圖 ………………………………………………… 42
圖4.3 資訊電子業體系圖 ……………………………………………… 45
圖4.4 價值鏈分析 ……………………………………………………… 56
表 目 錄

表1.1 2005年台灣高科技產業產值預測 ……………………………… 1
表2.1 重要文獻探討內容彙整及歸類 ………………………………… 17
表2.2 銷售鏈應用整合 ………………………………………………… 22
表3.1 資訊電子工業國內產值概況 …………………………………… 30
表3.2 電子化學品廠商之可行轉型策略探討 ………………………… 37
表4.1 電子化學品廠商之供應鏈管理應用方式分析對照表 ………… 49
表4.2 SWOT分析表 ……………………………………………………… 51
表4.3 企業資源取得策略之比較 ……………………………………… 60
表4.4 市場機制之比較 ………………………………………………… 61
表4.5 專家相關意見彙整表 …………………………………………… 63
表4.6 轉型策略效益評估表 …………………………………………… 65
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