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博碩士論文 etd-0726107-095033 詳細資訊
Title page for etd-0726107-095033
論文名稱
Title
公共事務管理中之資訊與傳播-第三人效應之整合實驗
Information and communication in public affairs management –the integration experiment for the third-person effect
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
89
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2007-07-20
繳交日期
Date of Submission
2007-07-26
關鍵字
Keywords
公共事務管理整合架構、心理決策理論、資訊整合理論、第三人效應
Psychological Decision Theory(PDT)., Information Integration Theory(IIT), the third-person effect, public affairs management framework
統計
Statistics
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中文摘要
公共事務管理整合架構中的傳播媒體,除了資訊溝通的功能外,也具備著經濟產業的特性。傳播媒體對民眾所提供的議題資訊,必須讓民眾產生客觀中立的認知,才不會影響民眾對於事實的判斷。透過第三人效應的研究,證明民眾在心理上對傳播資訊存在著認知偏誤,因此經常成為選舉的操弄對象。

本研究以第三人效應的三個因子,台灣高鐵正、負面訊息二個情境,配合資訊整合理論的研究設計,瞭解受測者的判斷及認知模式,並以台灣南、北部的民眾作比較分析,以突顯台灣媒體與人口素質區域發展失衡的問題。本研究的主要發現如下:

一、北部民眾在涉入度不同的情況下,對於負面訊息的第三人效應認知有比較強烈的變動。
二、北部民眾在負面訊息下,「訊息可信度」與其第三人效應的強弱成負相關。
三、民眾對於「訊息曝露度」與其第三人效應的強弱成正相關。
四、台灣南北部民眾對於新聞資訊的整合模式皆為相加模式。
五、北部民眾有較強的意願以輿論及行動限制負面訊息的傳播。

研究最後做出幾項建議:

一、台灣區域發展失衡的問題不僅只南北部,需要投入更多的資源紀錄並研究。
二、本研究只是就公共事務管理整合架構中的小部分作研究,後續研究者可以做更深入或更廣的研究。
三、資訊整合理論的統計工具輸入過程繁雜,故需要更新以簡化之。
Abstract
In the integrated public affairs management framework, except information communication, mass communication media also have economic industrial characteristics. Issues from mass communication media must make people have clinical and neutral cognition to avoided influences on people’s judgements about facts. According to the study of the third-person effect, we proved that people mentually exist cognitive biases against communication information. Thus they always become operated subjects of elections.
In order to understand subjects’ cognitive and judge models, we employed three major factors, two situations of negative and positive news about THSR (Taiwan High-Speed Railway) to design our Information Integration Theory research. We also compared with the south and north people in Taiwan to show unbalances of the regional development about mass media and population quality.
Findings of the research are as follow:
1. The north people with different issue involvements, have more movements in the the third-person effect in the negative news situation.
2. In the negative news situation, the north people’s third-person effect and information reliability were represented by a negative correlation.
3. Media expose and people’s third-person effect were represented by a positive correlation.
4. People’s information integration models were following the adding rule.
5. The north people have more intention to support media regulation with the public opinion and actions.
At last, we concluded several suggestions:
1. Unbalances of the regional development in Taiwan not only between the south and north, we must invest more resources to study and record.
2. Our study was a tiny subsection of public affairs management framework, researchers could study deeper and wider in the future.
3. The statistic tool of Information Integration Theory need to be updated to simplify importing data.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景 1
第二節 研究課題 13

第二章 文獻探討 19
第一節 決策偏誤理論與研究 19
第二節 第三人效應的研究內容與方向 33

第三章 研究假說 40
第一節 空間差異與第三人效應的成因 40
第二節 第三人效應資訊整合方式 42

第四章 研究設計 43
第一節 研究目的 43
第二節 研究架構 43
第三節 準實驗設計 43

第四節 受測者 44
第五節 實驗案例 45
第六節 施測程序 46

第五章 結果分析 48
第一節 第三人效應相關因素分析 48
第二節 資訊整合方式統計分析 55
第三節 訊息的呈現方式(正、負面訊息) 61

第六章 結論與建議 63
第一節 研究成果 63
第二節 研究貢獻 63
第三節 研究限制及建議 65

參考文獻 68

附錄:問卷 74
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