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博碩士論文 etd-0727106-001352 詳細資訊
Title page for etd-0727106-001352
論文名稱
Title
台灣地區家用網路數位落差形成原因之實證分析
Empirical analysis of the reasons cause the Digital Divide of residential internet access in Taiwan
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
73
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2006-06-23
繳交日期
Date of Submission
2006-07-27
關鍵字
Keywords
數位落差、家用網路
Residential Internet Access, Digital Divide
統計
Statistics
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中文摘要
數位落差在現今社會中已是非常普遍的一項名詞,它意謂著不同群體間取得資訊設備的差距,因而造成資訊來源取得能力的落差,而其中資訊設備從早期的電話、電腦,到現今的網路、寬頻,以致到未來更高階的數位通信技術皆可包括在內。
本文的目的在研究台灣家用網路及高速網路方面的數位落差,並根據實證分析探討其形成原因,進而思索相關對策,以期能縮短這方面的數位落差。
Abstract
Digital Divide in the nowadays society already are an extremely universal noun. It signified the disparity between the different communities to obtain the information equipment, thus created the variance of the ability to obtain information origin. From early telephone, computer, nowadays network and broadband to the future higher order Digital Communication Technology all might include among the information equipment.

This article is studying the Digital Divide of Residential Internet Access and of the High-Speed Internet Access in Taiwan, and discusses its causing reason according to empirical analysis. Then think the correlation countermeasure to reduce the Digital Divide.
目次 Table of Contents
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機與目的 2
1.3 本文架構 3
第二章 台灣網路現況 4
第三章 文獻回顧 9
3.1 影響採用家用網路的現實因素及家計單位特質 9
3.2 數位通信科技基礎建設 11
3.3 社會網絡 12
第四章 理論模型 15
4.1 效用理論(UTILITY THEORY) 16
4.2 採用理論(ADOPTION THEORY) 17
4.3 普及理論(DIFFUSION THEORY) 19
第五章 實證模型假設與結果 23
5.1 資料來源與變數定義 23
5.2 模型假設及實證結果 25
<1>一般家用網路模型: 25
<2>高速網路使用模型: 42
第六章 結論 56
參考文獻 59
參考文獻 References
中文參考文獻:

1. 黃仁德、姜樹翰(1999),“網路的經濟分析” 經濟情勢暨評論,頁9-40。

2. 王石番(2000),“網路使用者人口結構及使用動機調查分析”,行政院研究發展考核委員會委託研究報告。

3. 陳嘉駿(2001),“數位落差現象再探討–多國比較分析”,碩士論文,南華大學經濟研究所

英文參考文獻:

1. APEC (2000), Towards Knowledge Based Economy in APEC.

2. Barnett, A. and D. Kaserman(1998) “The Simple Welfare Economics of Network Externalities and the Uneasy Case for Subscribership Subsidies,” Journal of Regulatory Economics, 13, 245–254

3. Ben-Akiva, M. and S. Lerman. (1985) “Discrete Choice Analysis: Theory and Application to Travel Demand,” Cambridge, MA: MIT Press.

4. Cooper, M and G. Kimmelman(1999) “The Digital Divide Confronts the Telecommunications Act of 1996,” Consumer Federation of America﹕Washington D.C.

5. Goolsbee, A. and P. Klenow(2002) “Evidence on Learning and Network Externalities in the Diffusion of Home Computers,” Journal of Law and Economics. 45: 317 –343.

6. Graham, S. and A. Aurigi (1997) “Virtual Cities, Social Polarization, and the Crisis in Urban Public Space,” Journal of Urban Technology 4:19-52.

7. Mahler, A. and E. Rogers (1999) “The Diffusion of Interactive Communication Innovations and the Critical Mass﹕the Adoption of Telecommunication Services by German Banks,” Telecommunications Policy 23: 719-740.

8. Malecki, E.J (2003) “Digital Development in rural areas: potentials and pitfalls,” Journal of Rural Studies 19: 201-214.

9. Mason, R. and T. Valletti (2001) “Competition in Communication Networks: Pricing and Regulation,” Oxford Review of Economic Policy. 17:3, 389 – 415.

10. McConnaughey, J., C. Nila, and T. Sloan (1995) “Falling through the net: A survey of the have nots in rural and urban America. Washington, DC: U.S. Department of Commerce,” National Telecommunications and Information Administration.

11. Mills, B.F. and B. Whitacre (2003) “Understanding the Non-Metropolitan Digital Divide.,” Growth and Change34,2: 219-243.

12. Moss, M. and S. Mitra (1998) “Net Equity: A Report on Income and Internet Access,” Journal of Urban Technology 5:23-32.

13. National Telecommunications and Information Administration and Economics StatisticsAdministration (1999) “Falling Through the Net: Defining the Digital Divide.U.S,” Department of Commerce: Washington, D.C.

14. National Telecommunications and Information Administration and Economics Statistics Administration.(2002) “How Americans Are Expanding Their Use of the Internet.U.S,” Department of Commerce: Washington, D.C.

15. Prieger, J. (2003) “The supply side of the digital divide: Is there equal availability in the broadband Internet access market?” Economic Inquiry. 41,2: 346 - 363.

16. Rogers, E.M. (1960) “Diffusion of Innovations, First Edition,” New York: Free Press.
17. Rogers, E.M. (1960) “Diffusion of Innovations, Fifth Edition,” New York: Free Press.

18. Strover, S. (2003)“The prospects for broadband deployment in rural America,” Government Information Quarterly 20: 95-106.

19. Whitacre, B.E(2005)“Bridging the Rural–Urban Digital Divide in Residential Internet Access,” P.H.D of Virginia.
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