企業全球化的趨勢下，台商也漸漸走向國際化，紛紛前往各國投資。企業經營全球佈局，不再以單一國家思維而是多國考量。企業海外投資的動機與背景在各國主要的考量因素可能不同，面對國家文化差異與環境皆有其獨特性。另一方面，全球產業環境變化下，過去的開發中國家已發展為新興經濟體系。這些新興經濟中，其政府政策大多開放及鼓勵外商投資，因此為海外投資最常被考慮的地點。

本研究目的在探討台商企業進入印度市場時，如何決定其進入之模式，以環
境、策略、資源三個面向做架構。台商在印度投資約有28家，本研究將以投資印度市場的台灣企業5個個案為對象，進行問卷調查、電話問卷及訪談方式來分析。研究資料的分析將強化個案質性討論，增加研究的可信度。從個案中與產業專家訪談建立問卷內容與架構。

研究結果發現台商對印度市場的投資從環境、策略、資源三個面向而言皆傾向於以獨資新設為進入策略。但若是以爭取市場為資源探索目的，則會傾向以合資為進入策略。最後，本文以策略的觀點來探討台商進入印度市場的模式，作一整合性之分析，對日後企業經營者及有意願投資印度市場之台商能有所助益與參考。

Taiwanese Enterprises gradually become internationalized and invest foreign markets. The thinking of business global operation is no longer on one country, but on multi-nations. Companies may have different factors of the motivation and background to foreign direct investment in different countries. Each country’s culture and business environment has its uniqueness. Another reason of global industries changing is that the developing countries in the past have become new economic systems. Mostly new economic governments adopt open economic policies and encourage foreign investment. Therefore, these new economic countries are often taken into account by foreign direct investment.

The purpose of this study is discussed how Taiwanese enterprises determine their entry mode in India market. This study is built the framework under three dimensions which are environment, strategy and resource. For the moment, there are around 28 Taiwanese enterprises have invested in India market. This study is analyzed Taiwanese cases by questionnaire survey, telephone and in-person interviews to understand the import factors of entry modes in India market for Taiwanese enterprises. Research data analysis is strengthened by qualitative discussion and enhanced research reliabilities through both case studies and questionnaire surveys. The question items and study framework are designed from the cases of Taiwanese enterprises and industrial experts’ opinions.

It is found in this study that Taiwanese enterprises tend to adopt greenfield strategy as entry mode to India market from the perspectives of environment, strategy, and resource. However, if the purpose of foreign investment of Taiwanese companies is to get the local market, they will tend to adopt joint-venture as entry mode. Finally, the study is to explore entry mode in India market for Taiwanese enterprises based on the strategic perspectives to have an integrated analysis. This makes contributions to who are willing to invest in India market.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究範圍 3
第四節 研究流程 3
第二章 文獻探討 6
第一節 折衝理論 6
第二節 交易成本理論 7
第三節 資源基礎理論 8
第四節 體制理論 10
第五節 投資動機 11
第六節 國際市場進入模式 12
第七節 進入策略相關研究整理 15
第三章 研究方法與研究設計 17
第一節 研究設計 17
第二節 研究架構 18
第三節 環境認知 19
第四節 策略思考 21
第五節 資源規劃 22
第四章 印度投資市場概要 24
第一節 印度環境分析 24
第二節 印度的主要城市 37
第三節 我國企業在當地經營現況 40
第五章 個案研究 52
第一節 個案A公司簡介 52
第二節 個案B公司簡介 57
第三節 個案C公司簡介 62
第四節 個案D公司簡介 67
第五節 個案E公司簡介 67
第六章 研究結果分析與探討 77
第一節 投資動機 77
第二節 進入策略 77
第三節 環境認知 80
第四節 策略考量 83
第五節 資源考量 85
第七章 結論與建議 88
第一節 研究發現 88
第二節 研究貢獻 89
第三節 研究限制 90
第四節 未來研究方向 90
參考文獻 91
一、中文部份 91
二、英文部份 91
二、網站資料 96
附錄A 99
附錄B 105

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