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|Type of Document
||A Study of Value Nets of Bloggers|
|Date of Defense
||As an important social media, bloggers can earn more and more money from running blogs and “bloggers” has become a real force in the e-commerce industry. Unlike other social media, “blogs” are high-involvement media so that bloggers can earn lots profits from running blogs. As a result, “bloggers” become kind of profession.|
The purpose of this study is to find out the business model of bloggers and suggest bloggers to run their business better. Based on case study method, this study chose 5 Taiwanese bloggers as cases from the 2014 gold dot ranking by Taiwan top 1 blog service platform, Pixnet. Besides, this study chose 1 global top blogger as comparative case. Value nets and co-petition are the analyzing structure of whole case study.
The result of this study are the suggestions for bloggers to run blogging business and pointed out the trend of e-commerce in the near future.
||San-Yih Hwang - chair|
Chien-Yuan Sher - co-chair
Hao-Chieh Lin - co-chair
Chi-Cheng Wu - advisor
Indicate in-campus at 5 year and off-campus access at 5 year.|
|Date of Submission