產品是企業的核心，且產品大部份的成本在設計階段就已經決定了，因此有效的管理設計鏈，才能設計更符合顧客需求的產品，降低成本，加快產品上市的時間。而為了達成這些目標，企業紛紛開始導入協同產品商務 (Collaborative Product Commerce, CPC)系統。而CPC系統主要就是為了讓企業所有的員工、客戶以及供應商在整個產品生命週期內共同設計、開發及管理產品。
而在資訊科技與組織變革的研究文獻當中，資訊科技的使用者和開發者所希望的改變經常並未發生，或產生不一致的結果。因此本研究透過調適性結構化理論的觀點，來探討企業在導入CPC時與與組織之間的互動。
研究結果發現，CPC的導入，受到CPC本身的精神、組織環境、任務特性、團隊內部結構的影響，而產生了不同的專用 (appropriate)的過程，而對於企業有不同的影響，並產生了不同的組織績效，而這是各個構面之間互動的結果。
企業在CPC導入時所遭遇較大的問題為：產品設計與開發流程的改善、CPC系統與ERP系統的整合、顧問公司的選擇、使用者的使用態度。企業應該努力去解決這些問題。
CPC的精神是產品設計與開發流程最佳化。組織環境中，高階主管的支持與組織文化的開放性對於CPC導入的有正面的影響。在任務特性方面，企業本身與上下游之間的關係對於利用CPC來完成的任務有很大的影響。對於現有流程的再造工程對於CPC導入的順利與否有很大的影響。在團隊結構方面，使用者的相關系統使用經驗越豐富，學習能力越高，資訊素養越高都會對於導入CPC有正面的幫助。顧問公司對於CPC的導入也有很大的影響，而主要可以從顧問的經驗、流動率以及相關的領域知識來看。而專用的過程則是可分為兩個方面來看，使用者對於專用CPC的共識以及使用者對於CPC系統的態度，對於系統的導入均有正面的影響。
最後的結論顯示出，事前建立良好的產品資料管理環境，並推動產品設計與開發流程的改善，有助於CPC系統之導入。顧問扮演著CPC精神的詮釋者角色。與顧問公司建立良好的夥伴關係，顧問公司與使用者之間良好的溝通，有助於CPC系統之導入。

Product is the core of an enterprise, and the major portion of its cost is determined in the design phase. By managing the design chain more effectively the enterprise can design the product to fit customer need, cut down cost and speed up time to market. All the benefits give rise to the implementation of Collaborative Product Commerce (CPC) system, whose purpose is to let all relevant parties including the focal company, customers, and suppliers to design, develop and manage the product in its whole product life cycle.
In the literature of information technology (IT) and organizational change, the expected results of IT implementation may not happen, depending on the interaction between technology and organization. To illustrate this phenomenon, Adaptive Structuration Theory’s (AST) is invoked to probe into the interaction between the CPC system and the organization.
Our research findings indicated that the implementation of CPC system is influenced by the CPC’s spirit, organizational environment, task features and group’s internal structure. All these lead to variation in the appropriation process, which in turn has impact on the organizational performance.
AST is helpful to explain the problems encountered in implementing CPC system. These include the improvement of product design and development process, the integration of CPC system and ERP system, the selection of consulting firms, and the user’s attitudes.
The CPC spirit is to achieve the optimized product design and development process. In the aspect of organizational environment, both executive support and openness of organizational culture are positive factors for implementation. In the aspect task feature, the relationship of the focal company with its downstream or upstream partners has significant impact on the task to be implemented by the CPC system, whether the appropriation process will go smoothly depends the reengineering effort made on the existing processes. In the aspect of group’s internal structure, the experience, learning capability, and computer efficacy of user have positive impact on implementation. In addition, the consultants are also helpful to the implementation, which can be judged by their experiences, turnover rate, and domain knowledge. The appropriation process is evaluated by the consensus and the attitude of the user towards the CPC system, and these two factors all have positive impact on the implementation.
The final conclusion renders that a prior established product data management in company with product design and development process reengineering will be helpful to the implementation of CPC system. In addition, the consultants interpret CPC’s spirit. Therefore a partnership with the consultant company and the communication between the user and the consultant are helpful to the implementation of CPC system.

第一章 緒論 1
1.1 研究背景 1
1.2 研究動機與目的 2
第二章 文獻探討 4
2.1 調適性結構化理論(ADAPTIVE STRUCTURATION THEORY) 4
2.1.1 科技與組織變革觀點 4
2.1.2 調適性結構化理論(AST) 7
2.1.3 AST的理論模型 8
2.1.4 AST的命題 11
2.2 協同(COLLABORATION)新趨勢 12
2.2.1 協同商務(COLLABORATIVE COMMERCE) 13
2.2.2 協同產品資料管理 23
2.2.3 協同產品設計(COLLABORATIVE PRODUCT DESIGN) 25
2.2.4 協同產品開發 26
2.2.5 經濟部示範性資訊應用開發計畫 26
2.3 協同產品商務(COLLABORATIVE PRODUCT COMMERCE, CPC) 30
2.3.1 協同產品商務的定義 31
2.3.2 驅動CPC出現的主要因素 31
2.3.3 CPC解決方案對台灣製造業的特殊意義 33
2.3.4 CPC可帶來的優勢 34
2.3.5 CPC解決方案供應商的分類 38
2.3.6 為什麼企業需要採行CPC 41
2.3.7 CPC系統實施與運作的主要挑戰 43
2.3.8 CPC解決方案的市場現況 44
2.3.9 CPC解決方案的提供者 46
2.3.10 CPC解決方案的發展趨勢 48
2.4 PTC參數科技WINDCHILL架構 49
2.4.1 參數科技簡介 50
2.4.2 WINDCHILL簡介 50
2.4.3 WINDCHILL之模組介紹 52
第三章 研究架構與研究方法 57
3.1 研究架構 57
3.2 研究構面 58
3.3 研究方法 62
3.4 研究設計 63
3.5 個案選擇 63
3.6 資料來源 64
3.7 研究流程 65
第四章 個案描述 66
4.1 個案A 66
4.1.1 公司概況 66
4.1.2 產業環境 67
4.1.3 系統導入 68
4.1.4 個案分析 74
4.1.5 個案小結 80
4.2 個案B 81
4.2.1 公司概況 81
4.2.2 產業環境 83
4.2.3 系統導入 83
4.2.4 個案分析 93
4.2.5 個案小結 96
4.3 個案C 98
4.3.1 公司概況 98
4.3.2 產業環境 99
4.3.3 系統導入 99
4.3.4 個案分析 101
4.3.5 個案小結 105
4.4 個案D 107
4.4.1 公司概況 107
4.4.2 產業環境 108
4.4.3 系統導入 109
4.4.4 個案分析 115
4.4.5 個案小結 118
第五章 資料分析與研究發現 120
5.1 綜合分析 120
5.1.1 個案基本資料分析 120
5.1.2 個案綜合分析 121
5.2 有關CPC導入的議題 131
5.2.1 CPC導入時所遭遇問題 131
5.2.2 建立CPC模式所須注意之重點 133
5.2.3 導入CPC的關鍵成功因素 134
第六章 結論 136
6.1 結論 136
6.2 研究貢獻 137
6.3 研究限制 137
6.4 未來研究方向 138
參考文獻 139
中文部份 139
英文部份 140
參考網站 142

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參考網站
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