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博碩士論文 etd-0729115-100803 詳細資訊
Title page for etd-0729115-100803
論文名稱
Title
利用結構方程模式探討旗津遊客重遊意願之研究
Using structural equation model to explore tourists' revisit intensions in Cijin
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
82
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2015-07-27
繳交日期
Date of Submission
2015-08-31
關鍵字
Keywords
重遊意願、滿意度、海岸觀光、結構方程模式
Structural Equation Modeling, Tourist Satisfaction, Coastal Tourism, Re-visit Intentions
統計
Statistics
本論文已被瀏覽 5714 次,被下載 1043
The thesis/dissertation has been browsed 5714 times, has been downloaded 1043 times.
中文摘要
在觀光產業蓬勃發展的今日,海岸觀光發展的越來越快。旗津是一個靠海的地區,位於高雄的西側,在2000年旗津建造的海岸公園為高雄市政府因應旗津特有的地理位置所開發規劃的,而以海岸公園為主體,延伸發展出各項設施,然而旗津在2012年已有沒落的趨勢,因此提高遊客重遊意願為旗津之首要課題。
本研究目的為透過文獻探討,分析海岸範圍以及找尋影響海岸觀光之因素,建構出與重遊意願相關大小因素之結構模式,並調查旗津遊客之意見,利用結構方模式探討遊客對於重遊意願之影響關係。
本研究利用AMOS軟體進行統計分析。研究結果顯示在地服務及遊憩設施會正向影響遊客對旗津之滿意度,目的地意象則會間接影響滿意度,滿意度再影響遊客之重遊意願,根據以上之結果作為旗津海岸觀光提高遊客重遊意願之參考依據。
Abstract
In today's booming tourism industry, coastal tourism develops faster and faster. As a coastal area in Western Kaohsiung, the Cijin Island has experienced fast development in the 2000s, with the establishment of a coastal park (the Cijin Scenic Area) and several tourism associated facilities. After observing a dramatic increase in tourists’ numbers, Cijin is now facing a crisis, with declining numbers since 2012. In order to understand the reasons for this decline, the issue of tourists’ willingness to re-visit the island has been raised.
The purpose of this study was to develop a Structural Equation Model (SEM) that explains tourists' willingness to re-visit Cijin. The History of the area and the factors that generally influence coastal-zone tourism were investigated by means of a literature review. Then, a questionnaire was developed to collect visitors’ opinions and parameterize the model (built with the AMOS software).
Results show that local service and recreational facilities has a positive influence on the satisfaction of tourists in Cijin, which strongly impacts on visitors re-visiting intentions. This study allows for a better understanding of tourists' expectations and may therefore be of use for the sustainable development of the area.
目次 Table of Contents
第一章 緒論 1
1.1 研究動機 1
1.2 研究目的 2
1.3 研究範圍 4
1.4 研究流程 5
第二章 文獻探討 7
2.1海岸觀光 7
2.1.1 我國海岸觀光發展 7
2.1.2海岸範圍定義 9
2.1.3海岸觀光之影響 10
2.2 遊憩型海岸觀光指標 11
2.2.1 遊憩型海岸觀光之評鑑指標 11
第三章 研究方法 21
3.1 結構方程模式 30
3.2 研究架構與假說 21
3.2.1 研究架構 21
3.2.2 研究假設 24
3.3 問卷設計 26
第四章 研究結果分析與討論 37
4.1 信度分析 37
4.2 驗證性因素分析 38
4.2.1 在地服務驗證性因素分析 39
4.2.2 目的地意象驗證性因素分析 42
4.2.3 遊憩設施驗證性因素分析 46
4.2.4 滿意度驗證性因素分析 48
4.2.5 重遊意願驗證性因素分析 51
4.3 結構模式 56
4.4結果與討論 59
第五章 結論與建議 61
5.1結論 61
5.2建議 62
參考文獻 63
附錄 68
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