本篇論文以動態競爭的觀點來探究智慧型手機廠商之間的競爭互動關係，針對國內外20 個曾在台灣推出過智慧型手機的品牌，透過手機網站及雜誌來進行創新行為(技術創新、外觀創新、行銷創新)發起時間的收集。本研究以廠商特質的五個變數─廠商國別、是否深入其他產業、是否進行代工、廠商年齡、廠商規模，對於三個創新行為─技術創新、外觀創新、行銷創新，來做出十五個假設。欲探討廠商的各種特質與創新行為回應時間之間關係的強弱。利用統計軟體SPSS 中的存活分析Cox 迴歸方法來進行驗證。整體而言，無深入其他產業的廠商及規模較
大的廠商特質對於創新行為的回應是較積極且快速的。

This study discusses competitive interaction between smartphone manufacturers by the view of dynamic competitive. Focusing on 20 brands which have entered Taiwan smartphone market, this study collected the time of innovation behavior (technical innovation, appearance innovation and marking innovation) from Internet and smartphone magazine. There are five variables in this thesis which include firm country, firm diversity, firm outsourcing, firm age and firm size, and to the three innovation behaviors, (technical innovation, appearance innovation and marking innovation), this study proposes fifteen hypothesizes. In order to explore the relationship between firm characteristics and competitive responding speed. Using the Cox proportional hazard model in survival analysis, this study shows the result that the manufacturers respond faster while they have lower diversity and large scale.

論文審定書 ............................................................................. i
誌謝 ........................................................................................ ii
摘要 ....................................................................................... iii
Abstract ................................................................................ iv
目錄 ........................................................................................ v
圖次 ...................................................................................... vii
表次 ..................................................................................... viii
第一章 緒論 .......................................................................... 1
第一節 研究背景與動機 ................................................... 1
第二節 研究目的 ............................................................... 3
第三節 研究對象與範圍 ................................................... 4
第二章 文獻探討 .................................................................. 5
第一節 競爭策略 ................................................................ 5
第二節 資源基礎觀點 ........................................................ 7
第三節 動態競爭觀點 ........................................................ 9
第四節 競爭性回應預測架構：察覺─動機─能耐 ........ 14
第三章 研究設計方法 ........................................................ 17
第一節 研究架構與假設 .................................................. 17
第二節 產業的選擇 .......................................................... 23
第三節 資料的收集 .......................................................... 26
第四節 變數的定義與解釋 .............................................. 28
第五節 分析方法 .............................................................. 30
第四章 資料分析 ................................................................ 31
第一節 敘述統計分析 ...................................................... 31
第二節 創新行為回應的研究假說驗證─存活分析 ....... 34
第三節 小結 ...................................................................... 40
第五章 結論與建議 ............................................................ 42
參考文獻 ............................................................................. 45

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