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博碩士論文 etd-0731105-114237 詳細資訊
Title page for etd-0731105-114237
論文名稱
Title
台商小家電產業垂直整合模式之研究—燦坤公司
The Case Study of Vertical Integration Business Model On Taiwanese Small Appliance Manufacturer
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
64
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2005-06-04
繳交日期
Date of Submission
2005-07-31
關鍵字
Keywords
價值鏈、小家電產業垂直整合、微笑曲
Small Appliance Industry Vertical Integration, Smile Curve, Value Chain
統計
Statistics
本論文已被瀏覽 5686 次,被下載 6264
The thesis/dissertation has been browsed 5686 times, has been downloaded 6264 times.
中文摘要
企業為提升競爭力,無時無刻不想盡各種方法,例如從產品創新、策略創新上著手以尋求差異化,台商也不例外。由於台商多數規模不大,且以代工製造為基礎,故初期很難從市場行銷及產品研發創新去追求差異化。因此在資源有限之情況下,如何針對利基去選擇差異化之策略,是台商亟需思考之處。
本文以小家電產業為對象,從經營模式應用出發,發現多數台商以局部垂直整合為主要經營模式來創造差異並持續其競爭力,尤其到大陸投資後,由於土地的取得容易及廉價勞動力等,對於此垂直整合模式的應用則更能進一步發揮。
本研究以價值鏈理論及微笑曲線為基礎,得到目前最有效的垂直整合是集中在”生產之垂直整合”上,此模式確實讓各廠商,在不同程度上得到了成本上之優勢,並以燦坤公司為個案研究對象,探討及歸納其如何藉由此垂直整合模式,成長茁壯成為台商第一家在大陸上市小家電廠,並且佔上世界小家電供應商前三名之行列。最後,針對研究結果,提出台商小家電產業未來能夠發展的方向及建議。

關鍵字: 垂直整合、微笑曲線、價值鏈理論。
Abstract
For a company to strengthen competitive advantage, they had to put in whatever method they can from time to time, for example, from product innovation, strategic innovation to seek for differentiation. There is also no exceptional for Taiwanese manufacturer. Due to the fact that most Taiwanese manufacturers are small and medium scales company, in addition they are OEM supplier, therefore at initial stage, it is very difficult to pursue differentiation from marketing and product research and development innovation. Under limited resources situation, how to aims at their own strength to select the strategy for differentiation is an issue for Taiwanese manufacturer to consider very thoroughly.
This article took small electrical appliances industry as an example and from the business model application standpoint, we discovered that most Taiwanese manufacturers has taken Tapered vertical integration as the main business model to sustain its competitive advantage. Especially when they started on mainland investment, due to the land obtains easily and the cheaper labor force...etc, this vertical integration model application can further be implemented.
Taking Value Chain theory and the Smile Curve as a basis for this study, and obtains the most effective vertical integration model is focus on "The Production Vertical Integration". This business model has led a few manufacturers obtain cost advantage in different level. As a case study we take Tsann Kuen Enterprise Co., Ltd as an example, to learn how this company has taken this vertical integration as an approach and developed to become the first Taiwanese manufacturer listed in China stock market. In addition, to learn how it became the top three of the largest small electrical appliances supplier. Finally, from the case study, we will propose a future development approach and suggestion for the Taiwanese small electrical appliances industry.

Key Word: Vertical Integration, Smile Curve, Value Chain
目次 Table of Contents
論文提要………………………………………………………………………..iii
中文摘要………………………………………………………………………..iv
Abstract………………………………………………………………………..v
誌謝詞…………………………………………………………………………..vi
目 錄…………………………………………………………………………..vii
表目錄…………………………………………………………………………..ix
圖目錄…………………………………………………………………………..x
第一章:緒論…………………………………………………………………..1
第一節 研究動機及目的……………………………………………….. 1
第二節 研究方法…………………………………………………………3
第三節 研究構思及流程…………………………………………………4
第二章:文獻探討……………………………………………………………..6
第一節 微笑曲線…………………………………………………………6
第二節 價值鏈……………………………………………………………7
第三節 垂直整合…………………………………………………………11
第三章:小家電產業簡介……………………………………………………..15
第一節 小家電產業之特徵………………………………………………15
第二節 小家電產業發展歷程……………………………………………16
第三節 小家電產業垂直整合模式………………………………………22
第四章:個案研究—以燦坤公司為例………………………………………..32
第一節 燦坤公司介紹……………………………………………………32
第二節 燦坤公司垂直整合之歷程與經營實績…………………………34
第五章:結論與建議……………………………………………………………48
第一節 結論………………………………………………………………48
第二節 建議………………………………………………………………51
參考文獻………………………………………………………………………..53
參考文獻 References
一、中文部份
1. Andrew S. Grove,10 倍速時代 ,大塊文化 ,1996 年
2. 江炳坤,台灣經濟發展的省思與願景 , 聯經 , 2004年
3. 施振榮,宏基世紀變革 ,天下文化 , 2004年
4. 張丕繼等,行職業展望:家用電器業,行政院勞工委員會職業訓練局,民國77年5月
5. 張殿文,虎與狐:郭台銘的全球競爭策略 , 天下遠見, 2005年
6. 黃欽勇,西進與長征—
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