Title page for etd-0731115-170427


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URN etd-0731115-170427
Author Thomas Jesse Harrison Allen
Author's Email Address No Public.
Statistics This thesis had been viewed 5174 times. Download 106 times.
Department Master of Business Administration Program in International Business
Year 2014
Semester 2
Degree Master
Type of Document
Language English
Title Competition in E-Commerce: A Competitive Dynamics Perspective
Date of Defense 2015-06-23
Page Count 77
Keyword
  • Amazon
  • Alibaba
  • e-commerce
  • competitor mapping
  • awareness-motivation-capability
  • competitive dynamics
  • competition
  • Abstract This paper is an investigation into the dynamic nature of the e-commerce industry and the competitive relationships derived from the determination of a focal firm’s market commonality and resource similarity with a given rival firm. This theoretical investigation is prefaced through a critical analysis of the factors that impacted the birth of the digital revolution and its subsequent effect(s) on commerce as a whole. This is then followed by a breakdown of the competitive forces at work in the industry presented in an attempt to provide a preliminary understanding of the nature of e-commerce and its determining factors. The methodological process used is called competitor mapping, and is an extension of the awareness-motivation-capability framework. This approach provides a visualization of a given competitive relationship, plot-able on a grid. Based on this plot-able position certain behaviours and assumptions about competitive relationships can be made. This study found that companies that are characterized by having low market commonality and low resource similarity tend to engage in competition at a moderate level. Strategic decisions or actions taken are typically in the form of trying to enter into new markets or increasing current market shares. In this study, each firm’s respective counterpart dominates a valued market, which elicits opportunity for simultaneous cooperation and competition (coopetition).
    Advisory Committee
  • Chao-Hsien Sung - chair
  • Shao - Jung Wang - co-chair
  • Te-Min Chang - advisor
  • Wei-Lun Chang - advisor
  • Files
  • etd-0731115-170427.pdf
  • Indicate in-campus at 1 year and off-campus access at 1 year.
    Date of Submission 2015-09-02

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