近年來，虛擬實境（Virtual Reality，簡稱VR）和擴增實境（Augmented Reality，簡稱AR）在媒體和商業環境中被廣泛提及。因此，許多公司正試圖在其商業環境中實施VR和AR，以降低成本支出並提高業務績效。
回到學術方面，在過去有許多關於虛擬和擴增實境的研究，這些研究中的大多數研究試圖定義和解釋虛擬和擴增實境的功能。然而，幾乎沒有研究提到如何將VR和AR應用到真實的商業世界。因此，本研究旨在填補這塊一空白，並希望為學術研究和工業界提供更全面的VR和AR靈活性方面的使用。
本研究將探討業務應用中的虛擬和增強現實領域，並嘗試回答虛擬和擴增實境的可行性問題。為了接近真實的商業世界，我還與位於台灣高雄的高科技公司哈瑪星進行了案例訪談。並嘗試分析基於哈瑪星的案例在真實的商業環境中為虛擬和擴增實境提供槓桿。
從我們的研究中我預測虛擬和擴增實境的應用在商業的許多方面都將會有可行的應用，特別是在營銷，商業培訓和教育方面，然而，虛擬和擴增實境的許多品質仍限制其應用，也許在未來的研究，該研究可以繼續在這個領域工作，使VR和AR廣泛應用於商業世界。

In the recent years, VR and AR have been mentioned in the quite a lot in media and business environment. Thus, many companies are trying to implement VR and AR in their business environment, in order to reduce cost expenditure and increase business performance.
In the academic aspect, in the past, there are many studies conducted on virtual and augmented reality, most of these studies try to define and explain the functions of virtual and augmented reality. However, barely any research was mentioned about how to implement VR and AR in the real business world. Thus, this research is aimed to fill this gap, and wish to provide a more comprehensive aspect of VR and AR flexibility to academic research and industry world.
This study will explore the field of virtual and augmented reality in the business application and try to answer the question of the feasibility of virtual and augmented reality. In order to get close to the real business world, I also conducted an interview with Hamastar Technology a high-tech company located in Kaohsiung, Taiwan. And try to provide leverage for virtual and augmented reality in the real business environment based on Hamastar Technology’s cases.
From our study I predict that the application of virtual and augmented reality is feasible in many aspects of business especially in marketing, business training and education, however, there are still a lot of qualities of virtual and augmented reality that limit its application, Perhaps in the future studies, the research can keep working in this field, to make VR and AR wide used in the business world.

論文審定書 i
Thesis Authorization ii
Acknowledgment iii
中文摘要 iv
Abstract v
Table of Content vi
1. Introduction 1
1.1. Introduction to Virtual and Augmented Reality 1
1.2. Thesis Question 5
2. Literature Review 7
2.1. Applications of Virtual and Augmented Reality in Business 7
2.2. Virtual and Augmented Reality Marketing 9
2.3. Case Studies of Business Applications of Virtual and Augmented Reality 12
3. Methodology 13
3.1. Interview 13
3.2. Market Industry 16
3.3. Data 19
4. Discussion 25
4.1. Research Analysis 25
5. Conclusion and Recommendations 32
5.1. Conclusion 32
5.2. Future Work and Recommendations 34
5.3. Research Limitations 37
6. References 38

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