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博碩士論文 etd-0802102-180429 詳細資訊
Title page for etd-0802102-180429
論文名稱
Title
創業精神、科技策略、外部網絡與經營績效關係之研究
A Study of the Relationship Among Entrepreneurship, Technology Strategy, External Network, and Performance
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
90
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2002-07-04
繳交日期
Date of Submission
2002-08-02
關鍵字
Keywords
創業精神、經營績效、外部網絡、科技策略、高科技公司
Technology Strategy, Performance, Enterpreneurship, High-tech Firm, External Network
統計
Statistics
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The thesis/dissertation has been browsed 5757 times, has been downloaded 66 times.
中文摘要
中小企業曾經是創造台灣經濟奇蹟的源頭,而資訊產業則是持續經濟奇蹟的主要支柱。在21世紀的開始,適逢網路泡沫化以及世界性經濟不景氣,台灣的產官學界也紛紛努力提出各種建議、政策與作法,希望台灣在世界經濟市場中得以維持競爭力。經建會評估我國21世紀的主流產業以高科技工業為主;工業局則於日前提出十項新興產業,主要仍是以知識導向、技術密集作為台灣未來的產業特色。因此,持續研發科技的創新精神除了讓企業快速反應環境的變化,且為推動整體經濟發展的動力。
本研究提出三個影響營運績效的主要因素,包括創業精神、科技策略與外部網絡。在研究理論架構中,「創業精神」包括創新性、風險承擔、以及預應能力;「科技策略」則涵蓋先導性、內部研發、外部科技獲得、專利取得與產業預測;「外部網絡」則以專業顧問、策略聯盟、同業公會或商業組織、財務機構支援、研究機構、與政府機構的支援等作為評估指標。「經營績效」則以主觀績效作為評估標準,包括銷售成長率、市場佔有率、投資報酬率與稅後淨利。
本研究在研究設計上採用問卷調查法進行量化的研究,研究對象為半導體類與電腦及周邊設備類,以經營者為郵寄對象。共寄出844份問卷,有效回收樣本數為82份。本研究經由因素分析將創業精神分為四個構面、科技策略五個構面以及外部網絡四個構面。研究發現,若分別以公司的成立時間、規模觀察平均績效表現,以創立時間超過十年的公司或員工數在兩百人以上的公司表現較佳。創業精神的產品創新性、風險承擔;科技策略的先導性、外部科技獲得;外部網絡的官學組織、策略聯盟、與商會組織與績效呈顯著正相關。此外,創業精神、科技策略、外部網絡整體上也呈現兩兩顯著正相關。最後根據研究結果提出結論與建議,以提供目前事業經營者或未來有意於創業者對於策略擬定與經營績效之參考方向。
關鍵字:創業精神、科技策略、外部網絡、經營績效、高科技公司

Abstract
The small and medium enterprises have been recognized as the main factor for the economic miracle in Taiwan. With fading “dot com” companies and global economic depression, Taiwan academia, industry and government authorities have worked hard to propose numerous suggestions as well as policies, hopefully to build the competitive strength on the international trade market. High-tech industry is expected as the most significant part in the twenty-first century where knowledge and technology play the essential roles. Such industry also pertains high risks because of the fast changing technology. Hence, the innovation spirits of enterprises that continuously dedicate to technological R&D enable them to react the dynamic market efficiently.
This study proposed several influent factors for enterprise performance. Three independent variables are enterpreneurship, technology strategy, and external network: the enterpreneurship includes innovativeness, risk taking, and proactiveness; the technology strategy refers to pioneering, internal R&D, external sources, patenting, and forecasting; in addition, the external network means the external linkages of the enterprise, such as consultants, alliances, association, financial institution, research institution, and government. Performance was measured by subjective perception containin sale growth, market share, ROI, and profitability.
This study adopts questionnaires to collect data. Eight hundred and forty-four questionnaires were mailed to CEOs of Computer manufacture companies and IC manufacture companies in Taiwan. After one month, eighty-two responses were received. After statistic analysis, the results are: (1) those firms that stood for more than ten years or have more than 200 employees showed better performance; (2) several factors showed significant positive correlation with performance, including product innovativeness & risk taking in the entrepreneurship, pioneering & external sources in technology strategy, and research institution & government, alliances, and association in external network; (3) entrepreneurship, technology strategy, and external network were mutually positive correlated. Finally, based on the research findings, this study proposes conclusions and suggestions for managers or entrepreneurs in the directions of strategy planning and decision-making.
Keywords:Enterpreneurship, Technology Strategy, External Network, Performance, High-tech Firms

目次 Table of Contents
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第四節 預期貢獻 4
第貳章 文獻探討 5
第一節 創業家與創業精神 5
第二節 科技策略 13
第三節 外部網絡 20
第四節 經營績效 28
第參章 研究方法 37
第一節 研究架構與研究假設 37
第二節 研究變數定義與衡量 39
第三節 問卷設計 42
第四節 抽樣與分析方法 45
第肆章 資料分析 47
第一節 敘述統計 47
第二節 因素分析 54
第三節 假設檢定 60
第伍章 結論與建議 70
第一節 研究結論與建議 70
第二節 研究限制 75
第三節 未來研究方向 76
參考文獻 77
附錄 87
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