當前經濟環境變化快速，已然跨入以科技及知識為基礎的知識經濟時代，
同時也進入以資訊技術快速傳導的網路經濟新世紀。因此，企業須能運用資訊能
力，提昇企業營運績效，快速回應市場及顧客需求，以提高競爭優勢。這其中環
環相扣的關係是產業界迫切需要了解的，也是學術界持續關注的研究課題。
本研究透過文獻整合及實證分析，發展出適切之研究架構，針對營運能力和
競爭優勢及資訊能力等構面間的關係及這些構面的互動關係上做相關文獻探討，
對上述構面配合深度訪談進行個案研究。研究結果顯示，資訊能力對營運能力有
正向之影響，營運能力對競爭力有正向影響。
Garmin 成立於1989 年，如今已成為世界上具領先地位的GPS 廠商。本研究
以Garmin 台灣廠為個案案例，呈現在不同階段的資訊能力和營運能力，如何在各
階段成長策略導引下，按部就班地執行計畫，以至能擁有競爭力。

The economic milieu of today is fast paced and ever changing. We have
entered the era of a technology and knowledge-based economy that has been
further characterized by high speed dissemination of information over the
internet. Therefore, corporate entities need to harness information
capability via information management skills in order to raise the
performance of their operational competences. This would in turn facilitate
the rapidity by which market and clients' demands may be addressed so as
to increase the corporate entity's competitive edge. The understanding of
the interrelationship between each of abovementioned fields had been in
high demand by industries and has also been a topic if continued interest
in academia.
This study adopted a structured approach to explore classical and
traditional view as well as relationship between operational competences、
competitive competences and information capability by combining published
literature and practical analysis with depth interviews. There is a
positive relationship between information capability and operational
competences，operational competences and firm’s competitive competences.
Garmin Ltd. was founded in 1989 and has become GPS leader in the world.
Garmin was used as a case to demonstrate the model of long term evolution
of competitive competences.

摘 要..............................................................IV
ABSTRACT .............................................................V
誌 謝..............................................................VI
目 錄..............................................................VII
圖 次............................................................VIII
表 次..............................................................IX
第一章 緒論..........................................................1
第一節 研究背景與動機............................................................1
第二節 研究目的..................................................................3
第三節 個案介紹..................................................................3
第二章 文獻探討......................................................7
第一節 營運能力與競爭優勢........................................................7
第二節 資訊能力.................................................................13
第三章 研究方法.....................................................17
第一節 研究流程.................................................................17
第二節 研究設計.................................................................19
第三節 資料蒐集.................................................................20
第四章 個案訪談分析.................................................21
第一節 經營管理策略.............................................................21
第二節 資訊能力發展歷程.........................................................30
第五章 研究結果.....................................................36
第一節 基本方針.................................................................36
第二節 資訊能力發展策略.........................................................37
第三節 資訊能力發展戰術.........................................................39
第四節 營運和部門績效...........................................................46
第五節 資訊部門變革.............................................................56
第六章 結論與建議...................................................60
第一節 研究結論.................................................................60
第二節 管理意涵與實務建議.......................................................63
第三節 研究限制與未來研究建議...................................................65
參考文獻............................................................67
中文部份 ......................................................................67
英文部份 ......................................................................67

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