Title page for etd-0807100-113732


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URN etd-0807100-113732
Author Wen-Chun Huang
Author's Email Address No Public.
Statistics This thesis had been viewed 5088 times. Download 22 times.
Department Business Management
Year 1999
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title none
Date of Defense 2000-07-28
Page Count 64
Keyword
  • online stock trading
  • online stock broker
  • Abstract Abstract
    Due to the fast improvement of information technology ,the application of internet is spreading in our society ,so is electronic commerce(EC).In hence ,many companies are starting to provide all kinds of services on the internet .In the stock market , stock brokers provide online stock trading service ,that enable the stock trading will not limited by time、regions and people any more .However ,the internet has became a new way of investment.
    In Taiwan, there are more than 70 online stock brokers and one million investors that use online stock trading, and the volume of online stock trading is 5.87% to the total stock market. According to relative documents and some professional assessment mechanism, this study generalize 15 indexes of satisfaction of online stock trading questionnaires to query online stock brokers and investors, answers that we want to know are: what are the features of online trading investors? What are their responses of online stock trading? What are the factors that influence the indexes of satisfaction of online stock trading? What are the differences of satisfaction between online stock brokers and investors?
    The research outcome shows that investors which use online stock trading service is more younger and educated、frequency of trade is fewer、the amount of money is not much and the investors prefer self-service .And security of transaction is the primary factors that make the investors does not like online stock trading.
    Furthermore ,this study has generalized five primary factors that influence the satisfaction of online stock brokers and investors ,they are :「web design」、「net speed 」、「financial specialty」、「customer services」and「fees」. And still other ,in the comparison of satisfaction between online stock brokers and investors , there is  a gap in the aspect of 「financial specialty」,and by the further analysis ,there are gaps in the following index:「richness and quality of research reports」、「supply of other financial instruments」、「query of customers information」and 「security of transaction」
    Advisory Committee
  • - chair
  • - co-chair
  • - advisor
  • Files
  • 網路下單投資者與網路券商滿意因素差異之研究.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2000-08-07

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