Responsive image
博碩士論文 etd-0809110-183336 詳細資訊
Title page for etd-0809110-183336
論文名稱
Title
解析法國與台灣的包裝水市場:關於商品特徵價值分析
Decomposing Bottled Water in France and Taiwan: A Hedonic Price Analysis
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
53
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2010-07-29
繳交日期
Date of Submission
2010-08-09
關鍵字
Keywords
隱價、法國、台灣、瓶裝水、特徵價格函數
Implicit price, France, Taiwan, bottled water, Hedonic price function
統計
Statistics
本論文已被瀏覽 5667 次,被下載 0
The thesis/dissertation has been browsed 5667 times, has been downloaded 0 times.
中文摘要
瓶裝水是時下常見的商品,無論是在已開發國家或是開發中國家都可以隨手可得,而通常的主要目的為減低健康風險。在台灣,自來水通常被視為不可飲用的,所以多數的人會購買瓶裝飲用水或是在家中加裝濾心。在法國,瓶裝水之所以受歡迎是因為其便利性及對消費者而言容易取得。然而瓶裝水卻因其重要性及其負面觀點,例如塑膠廢料以及它的高價格,相較於有相似結構的自來水,而成為近來一個重要的議題。

本研究的目的是要使用特徵價格函數分析在法國和台灣瓶裝水的價格,以調查隱含的價格和消費者對此估計的效用最大值。於本研究使用半對數模型以獲得結果。而研究結果表示,這兩個市場對於瓶裝水的屬性有不同的喜好,但也有相似之處,而導致的結論是,文化和環境的差異在瓶裝水屬性的喜好發揮很大的作用。
Abstract
Nowadays, bottled water is a common product, which can be easily found everywhere in developed and underdeveloped countries, and that usually has the main goal of reducing health risk. In Taiwan, tap water if often recognized as non-potable water, so, most of the people buy bottled water or filter their tap water. In France bottled water is popular for its convenience that consumers derive from it. However, bottled water became an important topic of discussion due to its importance and its negative aspects such as plastic waste, and its high price while having a similar composition with tap water.
The aim of this study is to decompose the price of bottled water in France and Taiwan while using the hedonic price function in order to estimate the implicit price and the utility maximization that consumers estimate about it. A semi-log model has been used in order to obtain results. The findings show that the two markets have different preferences about bottled water attributes, but also have similarities which led to the conclusion that the that cultural and environmental differences play a large role in the preferences of bottled water attributes.
目次 Table of Contents
Abstract II
摘要 III
Acknowledgment IV
Table of contents V
List of figures VI
List of tables VII
1. Introduction 1
2. Research motivation 5
3. Literature review 6
3.1 Hedonic price analysis 6
3.2 Hedonic price studies 8
4. Description of the studied bottled water markets 17
4.1 France 17
4.2 Taiwan 22
5. Methodology 26
5.1 Assumptions 26
5.2 Hypotheses 27
5.3 Hedonic price function 27
5.4 Taiwan and France data for hedonic price analysis 27
6. Results 31
6.1 Final model evaluations 31
6.1.1 France 31
6.1.2 Taiwan 34
6.1.3 Hypotheses testing 37
7. Conclusion 38
References 40
Appendix 43



List of Figures

Figure 1: (BMC) Global bottled water sales in 2005 1
Figure 2: Bottled water total sales in France (in %) in 2002 17
Figure 3: Market shares of bottled water companies in France in 2004 18
Figure 4: (Gilibert 1996) The circuits of the bottled water distribution in France 19
Figure 5: (BMC) highest consumption of bottled water 20
Figure 6: Sales of bottled water in Taiwan (liters) 23
Figure 7: Sales of bottled water in Taiwan (USD) 24
Figure 8: (New Zealand Trade and Enterprise, 2008) Supermarkets/Hypermarkets circuit of distribution for the bottled water in Taiwan 25
Figure 9: (New Zealand Trade and Enterprise, 2008) Convenience stores circuit of distribution for the bottled water in Taiwan 25
Figure 10: Average level of bottled water consumption in France in 1989 44
Figure 11: The map of production sites for spring and mineral water in France 45




List of Tables

Table 1: (BMC) Per Capita Consumption by Leading Countries 2003 – 2008 2
Table 2: Reasons for drinking bottled water 21
Table 3: Descriptive Statistics France data set 29
Table 4: Descriptive Statistics Taiwan data set 30
Table 5: Hedonic price function for French bottled water market 31
Table 6: Hedonic price function for Taiwanese bottled water market 34
Table 7: Bottled Water: Consumer Market Sizes by Income Group by Country (2004) 43
參考文獻 References
Andersson, ÅE, Andersson, DE. (2006). The Economics of Experiences, the Arts and Entertainment. Cheltenham: Edward Elgar, pp. 113-114.
Andersson, DE. (2008). Property Rights, Consumption, and the Market Process. Cheltenham: Edward Elgar, pp. 9-13.
Goodman, A. C. (1989). Topics in empirical urban housing research. In ‘The Economics of Housing Markets. R. F. Muth and A. C. Goodman, Eds.., Harwood Academic, Chur, Switzerland, pp. 49-143.
Angulo, A.M., Gil, J.M., Gracia, A., Sanchez, M. (2000). Hedonic prices for Spanish red quality wine. British Food Journal, Vol. 102 No. 7, 2000, pp. 481-493.
Belot, L. (2000). L'eau En Bouteille, Bataille Des Géants De L'agroalimentaire. in Le
Monde, 23 May 2000.
BMC. BMC’s 2006 report (2006). Bottled Water The Brightest Star In The Beverage Universe. http://www.fiberwater.com/industry_bwi.php#2. Retrieved may 2010.
Cadima Ribeiro J., Freitas Santos J. (2004). Region’s Reputation And The Price Of Regional Products: A Hedonic Analysis Of Portuguese Quality Cheese. Universidade do Porto. Faculdade de Economia. Congress of the European Regional Science Association.
Canadian agri-food trade service (2003). The Bottled Water Market In Taiwan. Market Research Centre and the Canadian Trade Commissioner Service.
Chancel website (AC Nielsen). Eau minérale. http://www.eau-chancel.com/eauFR.htm.
Retrieved may 2010.
Combris, P., Lecocq, S., Visser, M. (1997). Estimation of a Hedonic Price Equation for Bordeaux Wine: Does Quality Matter?. The economic journal, vol. 107, No.441, pp. 390-402.
Euromonitor International. (2004). Who Buys What. http://www.euromonitorintl.com/pdf/Who_Buys_What.pdf, Retrieved may 2010.
Ferrier, C. (2001). Bottled Water: Understanding a Social Phenomenon. Report commissioned by the World Wide Fund for Nature (WWF).
Schamel, G., Anderson, K. (2003). Wine Quality and Varietal, Regional and Winery Reputations: Hedonic Prices for Australia and New Zealand. Center of international economic studies.
He, S., Jordan, J., and Paudel, K. (2008). Economic Evaluation of Bottled Water Consumption as an Averting Means: Evidence from a Hedonic Price Analysis. Applied Economics Letters, 15: 5, pp. 337-342.
IFEN. (2000). La préoccupation des Français pour la qualité de l’eau. in Les données
de l’environnement n°57, August.
Lenz, JE., Mittelhammer, RC., Hillers, JK. (1990). Pricing Milk Components at Retail via Hedonic Analysis. Journal of Dairy Science Vol. 74, No. 6, 1991.
Maietta, O.W. (2004). The Hedonic Price Of Fair Trade Coffee For The Italian Consumer. Collana.Working Paper n. 2/2004.
Nerlove, M. (1995). Hedonic Price Functions and the Measurement of Preferences: The Case of Swedish Wine Consumers. European Economic Review, vol. 39, pp. 1697-716.
New Zealand Trade Development Centre – Taipei (2008). Market Profile for Food and Beverage Retail in Taiwan. New Zealand Trade Development Centre.
Oczkowski, E. (1994). A Hedonic Price Function for Australian Premium Table Wine. Australian journal of agricultural economics, vol.38, No. 1 (1994) pp. 93-110.
Gilibert, P. (1996). Le Secteur De L'eau Minérale En France. http://www.aquamania.net/other/finformationsetude1.htm. Retrieved may 2010.
Polaris institute. (2007). French Bottled Water Sales Slipping as Consumers Turn to Tap Water. http://www.polarisinstitute.org/french_bottled_water_sales_slipping_as_consumers_turn_to_tapwater. Retrieved may 2010.
Rosen, S. (1974). Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition. Journal of Political Economy 82, pp. 34-55.
Steiner, BE. (2004). Australian Wines in the British Wine Market: A Hedonic Price Analysis. Agribusiness 20, pp. 287-308.
Waugh, F. V. (1928). Quality Factors Influencing Vegetable Prices. Journal of Farm Economics. Vol. 10, pp. 185-96.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:校內校外均不公開 not available
開放時間 Available:
校內 Campus:永不公開 not available
校外 Off-campus:永不公開 not available

您的 IP(校外) 位址是 44.200.179.138
論文開放下載的時間是 校外不公開

Your IP address is 44.200.179.138
This thesis will be available to you on Indicate off-campus access is not available.

紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code