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博碩士論文 etd-0810105-171629 詳細資訊
Title page for etd-0810105-171629
論文名稱
Title
平板類鍍面、彩色烤漆鋼鐵產業競爭優勢探討-以燁輝公司為例
Prepainted galvanized steel sheet and color steel sheet in steel industry compete advantage to study-- Case Yiehphui Company Study
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
103
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2005-05-27
繳交日期
Date of Submission
2005-08-10
關鍵字
Keywords
鍍鋅、彩色鋼片、熱浸鍍鋅烤漆鋼板、熱浸鍍鋅
Color Sheet, Galvanizing, Prepainted Galvanized Steel Sheet, Hot-dip Galvanizing
統計
Statistics
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中文摘要
隨著科技日益進步,國界與距離已不復明確,WTO世界貿易障礙的拆除,無國界的限制使得產品及服務通行無阻,在經濟自由化及國際化的浪潮影響下,使企業經營不再侷限於某一區域或國家,全球化經濟的衝擊已深入各處,鋼鐵工業也無法避免的在此浪潮中遇到相當的衝擊與改變。
2002年因為全球經濟逐漸復甦,連帶使得國際鋼品市場需求量快速成長,至2002年第四季達到高峰,價格亦呈現急漲的狀況,造成各國大廠爭相爭料,鋼料供不應求的現象。2003年底美國、歐盟、中國大陸相繼取消進口防衛措施,且2004年初在鋼鐵原料(鐵礦、煤礦、廢鋼)與運費價格大幅飆漲之下,許多國家為確保國內鋼鐵需求用料,紛紛調降鋼鐵進口關稅,使過去嚴厲的保護措施逐漸轉為寬鬆。在全球鍍面需求方面,近五年來消費量平均成長率為4.4%,同時價格也隨著熱軋鋼捲價格上揚而同步上升,鋼鐵市場變化之劇烈,與電子產業產品景氣循環快速而言,不遑多讓。
鋼鐵產業正面對產業結構的變革進而轉型經營。世界各國鋼鐵產業都朝向競爭又合作的趨勢調整經營方針,產業國際化帶來的是產銷秩序的重整,產業保護已打破,在此瞬息萬變的環境下,企業唯有全力以赴提升企業經營績效,方能在此洪流中永續經營與發展。
本研究主要是透過問卷訪談及相關文獻理論的整理回顧和研究,了解鋼鐵產業中鍍面與彩色烤漆平板類產業企業在目前全球發展之現況。並以燁輝公司為例,探索鍍面、彩色烤漆鋼板產業如何利用有限的資源並因應產業環境之變化,提升管理技術,並藉由產業國際化之經營策略,將企業經營風險分散,以創造產業競爭優勢,並作為產業發展之參考。
對業界及個案公司之建議為:
1.原料來源需穩定與多元化,避免受制於供應商而無法取得有利之議價空間。
2.國際鋼鐵區域整合的態勢已然形成,產業大者恆大之趨勢無可避免,個案公司應與國內同業合作或策略聯盟,形成區域經濟規模,降低競爭壓力。
3.推動並引進TPM管理制度與TSM工安管理制度,健全公司營運體質,並吸引優秀人才。
4.加強技術研發,同時開發高附加價值產品及新產品應用領域,以全球市場為經營出發點,加深品牌印象與產品差異化,以爭取市場區隔與市場利基。
Abstract
Along with science and technology gradually make progress, there is no distance between country. WTO world commerce cloggy eliminate, have no frontier's confine to make product and service that almost be obvious everywhere in the world. Under economic liberalization and internationalize affection, make enterprise management no longer confine to one area or single country. Economic globalization impact everywhere in the world. Iron and steel industry can’t also avoid meeting severely impact and change.
In 2002, because global economies gradually change better, lead to international steel market demand to grow up quickly. It is fourth season to reach the best. Price appears take on upspring, too. Due to every important manufacturer rob to buy materical each other in the world, appear steel materical demand to exceed supply. At the end of the year 2003, America, European union, mainland China cancel import restriction successively. At the beginning of the year 2004, price of freight, iron ore, coalmine, scrap steel (Steel ingredient) increases largely at the same time. Many countries ensure steel requirement materials at home, so steel importation tariff transfer fall successively. It makes strict confine measure gradually change to loose. Hot Rolled Galvanized Steel Sheet requires mean consumption to grows up 4.4% near five years in the world. Price also rise along with the price of Hot-Rolled Steel Coil is on raise at the same time. Steel market changes quickly like electronic product’s life.
Steel industry face structure change and reform management. In the world, all steel industry is toward competition and cooperative style. Industry internationalize brings manufacture and sales mode's changed. Industry protection policy already do not exist. With environment changed quickly, enterprise do the best increase management performance. It just be able to abidingly run and develop.
The study chiefly use questionaire as interview style to get information and organize theoretical document to review and research. Let us know Hot Rolled Galvanized Steel Sheet and Prepainted Hot-Dip Zinc Coated Steel Sheet company how to develop in the world now. It is as Yiehphui company for example, explore Hot Rolled Galvanized Steel Sheet and Prepainted Hot-Dip Zinc Coated Steel Sheet industry how to take advantage of limited source and face industry environmental change to upgrade management technique. By industry internationalization working principles, make enterprise management risk asunders and create industry competition advantage. It becomes industry developmental reference. The study shows some conclusions as follows:
1. Materials source need stability and multiplication. It avoid confining provider but have no method to acquire advantaged negotiate.
2. International steel area integrated tendency have already formed. Major company become bigger and bigger can not avoid. Individual company should cooperation or tactic federation at home with same industry company, form area economy magnitude and debases competition pressure.
3. Push and import TPM management system and TSM work safe management system to healthy company operate constitution and attract elitist.
4. Global market runs for springboard as strengthen developmental technology, develop high affixation value product and new product use domain. It aggravates brand impression and difference product to used for seize more market area and market benefit.
目次 Table of Contents
目錄
參考文獻 References
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