以義大利為尼斯等有長久歷史著名文化城市，從歷史地位的來看義大利有很強烈的風格民情，加上義大利威尼斯的觀光已經非常有名，結合各種嘉年華會，更是徹底地發揮從文化角度出發的觀光特色！
本篇論文研究以一個舊商圈的創新服務模式出發做探討，來思考老街區的觀光應該如何藉由服務模式的創新來加值觀光，更進一步能把文化的傳遞藉由科技與穿戴方式展現。
本研究的商圈位於北台灣的著名歷史老街：迪化街。從清朝時代的茶葉外銷與樟腦等，百年來一直都是經濟與貿易的重鎮，在這條街也衍生出台灣的五大家族，本論文在思考者如何將商圈的百年產業變遷與文化傳承，藉由大型街區活動與串連商家來牽動觀光人潮。

Venice is a cultural city in Italy, where is presenting the unique folkways with a historical perspective. This city is combining with different carnivals which are famous for its tourism. It has totally developed tourism from diverse cultures.
In this paper, we analyzed the innovative service model of an old business district: Dihua Street. And the researcher attempts to research into the historical streets of the tourism that how to use the service model innovation to give tourism value-added. Moreover, we will be able to use the wearing tech to convey the culture history and travel information.
In conclusion, the field in this study where is locating in a famous historical street of northern Taiwan, Dihua Street. The northern Taiwan has been an important trade city of tea and camphor since the Qing dynasty. Therefore, it is resulted in five clans on Dihua Street. This paper based on how to change the business district and culture by organizing the big events that affects the tourist crowd.

論文審定書 i
誌 謝 ii
摘 要 iii
Abtracts iv
目錄 v
第一章 緒論 1
第一節 研究背景 1
第二節 研究目的 14
第二章 相關產業發展現況 17
第一節 創意生活產業發展趨勢 17
第二節 穿戴裝置與旅遊體驗 19
第三節 文化觀光的定義與介紹 23
第四節 目前觀光產業之現況 28
第三章 研究方法 32
第一節 研究流程 32
第二節 研究工具 33
第三節 訪談設計 38
第四章 研究結果 39
第一節 質性訪談結果 39
第二節 競爭力分析 43
第五章 結論與建議 50
第一節 創新服務之實績 50
參考文獻 65
附錄 67

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