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Under the age of knowledge economy, innovation has become the key step to
success in this competitive world. The importance of innovation, especially technology
innovation cannot be overemphasized. Technology innovations are the power that initiate
and drive the evolution of our society and economy. Despite the essential importance of
technology innovation, any technology innovation will be worthless without a proper
commercialization. However, technology commercialization seldom becomes fully
realized.
The Taiwan government as well realizes the value of technology innovation and
technology commercialization. Therefore, different types of funding plans or policies
have passed every year to support and incubate the innovation and technology innovation
development of Taiwan firms. Without exception, Taiwan also has SBIR programs to
encourage small businesses to explore their technological potential and provide the
incentive to profit from its commercialization. Nevertheless, more than half of the SBIR
innovation projects fail in the process of commercialization.
This study aims to provide a better understanding of factors that influence the
technology commercialization of SMEs which participated in the Small Business
Innovation Research Project (SBIR). The sample of 970 firms comprised 1169 SBIR
projects with ending years between 1 to 5 years respectively. In addition, a detailed
interview and case study on NanoWin Technology Co. Ltd was preceded.
This paper has studied and constructed a conceptual framework and its associated
case examples in its relationship with technology commercialization. The findings
suggest three board strategies and ten related concepts that contribute to the success of
technology commercialization in SMEs: R&D strategy (market demand oriented, time to
market, outer resource arrangement and core technology competence); Marketing
strategy (focus on niche markets, create customer values and apply 4P strategy); Business
strategy (clear strategy target, value chain positioning and profitable business models).

Chapter 1 Introduction .............................................................................. 4
1.1 Introduction............................................................................................................... 4
1.2 Research Background and Motive............................................................................ 4
1.3 Research Goal ........................................................................................................... 6
Chapter 2 Literature Review....................................................................... 8
2.1 Innovation, Technology and Technology Innovation............................................... 8
2.2 Technology Commercialization.............................................................................. 17
2.3 SMEs and Small Business Innovation Research (SBIR)........................................ 29
2.4 SBIR participants and Technology Commercialization ......................................... 35
Chapter 3 Design/Methodology/Approach............................................... 41
3.1 Research Method .................................................................................................... 41
3.2 Research Data ......................................................................................................... 42
3.3 Research Process..................................................................................................... 44
Chapter 4 Trace Report of SBIR effect .................................................... 46
4.1 Background information of SBIR participants ....................................................... 46
4.2 Sample for the Trace Report of SBIR effect survey ............................................... 52
4.3 Firm Technology Commercialization Status Overview ......................................... 55
4.4 Reasons as to why commercialization failed .......................................................... 58
4.5 SBIR participants’ comments and suggestions toward technology
commercialization......................................................................................................... 60
Chapter 5 Case study on NanoWin Technology Co. Ltd........................ 63
5.1 Background Information of NanoWin Technology Co. Ltd................................... 63
5.2 SBIR Projects Participated...................................................................................... 66
5.3 Company’s view towards Technology Commercialization.................................... 68
Chapter 6 Findings and Discussion........................................................... 74
6.1 Risks and Pitfalls related to Technology Commercialization................................. 74
6.2 Influential factors of technology commercialization .............................................. 77
Chapter 7 Conclusion and Suggestions .................................................... 86
7.1 Research Conclusion............................................................................................... 86
7.2 Research Limitations .............................................................................................. 88
7.3 Research Suggestions.............................................................................................. 88
Reference ..................................................................................................... 91

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