論文提要
門鎖製造以往是一種鎖匠世襲的古老行業。 在歐洲文藝復興時期，人們開始對科學及工程方法認知和重視，再經工業革命的洗禮，門鎖製造才進入工業化的階段。近年來，台灣產業結構面臨空前的全球化壓力。為求生存，企業除了積極追求經營上的創新以求突破發展瓶頸之外，更認真地思考透過企業間的策略聯盟，以整合相互間之經營利基，進而加強產業競爭力。

本研究採用探索性的研究方法，從產業分析的角度對國際門鎖產業進行橫向(同一產業價值鏈的公司)、及縱向(上下游公司)的了解，闡明問題真相，進而建立假說; 並且採用資源互賴理論、交易成本理論和麥可•波特 - 五種主導產業競爭的力量，建立以下三個假說：
1. 策略聯盟的動機與資源互賴理論相關
2. 在符合策略聯盟動機的條件下，策略聯盟夥伴的選擇與交易成本理論相關
3. 策略聯盟的績效目標與麥可•波特 - 五種主導產業競爭的力量相關
繼而透過雙方主要經理人及業界領導廠商經理人的深度訪談，驗証此假說並進而分析此策略聯盟活動對產業生態及公司競爭力的影響，深入探討全球門鎖產業中的兩大龍頭廠商 - 英格索蘭集團和台灣福興公司的合作模式，對其動機、夥伴的選擇及所可能導致的合作結果，分析利弊得失，嘗試藉此研究提出對聯盟雙方的建議，進而發展出雙贏的經營策略。


關鍵字：策略聯盟，門鎖產業

Abstract

For recent years, enterprises in Taiwan face the challenges of global competition. Most of Taiwan companies cannot compete with international companies on capital or scale. Thus cooperation with competitors or formation of strategic alliance become one of the best policy of reducing management and sales cost of entering new market and business risks. For the small-and-medium size enterprises which own unique skills but are lack of resources and new technologies, it could be the niche of entering global market to obtain transfer of technologies and management skill from superior internationalized enterprises.
Door lock manufacturing industry is an absolute conservative industry. From the ancient year, due to security concern, it was a family inherited business. Through technology breakthrough and industrial revolution, it gradually turns into a mass production industry. Like most of the other industry, in recent years, Taiwan was developed to be an important manufacturing base of the global door lock industry.
This thesis adopted the exploring methodology. It conducted its study based on the industrial analysis. It analyzes the door lock industry through horizontal analysis – competitor analysis and vertical analysis – supply chain analysis. It further create the following assumptions based on the resources interdependence theory, transaction cost theory and Porter’s five forces analysis:
1. The motivation of strategic alliance is based on the resources interdependence theory.
2. The selection of partner in the strategic alliance is based on the transaction cost theory.
3. The objectives of strategic alliance are based on Porter’s five forces analysis.
Based on the above assumptions, this study conducted analysis on the strategic alliance project in between Taiwan Fu Hsing Industrial Co. Ltd. and Ingersoll Rand Group of companies. Through in-depth interviews with management executives from both companies, this study build up a model confirming the above assumptions. Further more, this thesis also present a series of recommendations to both companies in hope of leading this strategic alliance project into a win-win situation.
Key words: Strategic alliance, Door lock industry

目錄
第一章 緒論
第一節 研究背景與動…………………………………………8第二節 研究目的與限制………………………………………11
第三節 研究方法………………………………………………12
第四節 研究流程………………………………………………13
第二章 文獻探討
第一節 資源互賴理論…………………………………………15
第二節 交易成本理論…………………………………………17
第三節 麥可•波特 - 五力分析………………………………20
第三章 產業分析
第一節 總體經濟環境分析……………………………………23
第二節 門鎖產業市場狀況分析………………………………28
第三節 門鎖產業競爭態勢分析………………………………32
第四節 策略聯盟標的公司狀況分析…………………………34
第四章 個案研究
第一節 策略聯盟架構…………………………………………40
第二節 研究假說………………………………………………44
第三節 個案訪談………………………………………………45
第五章 研究成果
第一節 訪談結果分析…………………………………………48
第二節 研究成果………………………………………………56
第六章 結論與建議
第一節 討論與結論……………………………………………63
第二節 本研究之建議…………………………………………65
參考文獻………………………………………………………………………………66
圖目錄
圖一 研究流程圖....................................................14
圖二 麥可.波特五力分析圖...........................................22
圖三 門鎖產業市場成長率與 GDP關係圖...............................24
圖四 GDP成長率分析圖..............................................25
圖五 美國貸款利率趨勢圖............................................26
圖六 美國新屋開工率趨勢圖..........................................27
圖七 全球門鎖市場佔有率分佈圖………................................28
圖八 美國 Home Improvement 市場規模和分佈圖.........................31
圖九 美國Home Improvement市場分佈圖 – 2004..........................31
圖十 英格索蘭集團事業群營業額比重分佈圖............................38
圖十一英格索蘭集團每股盈餘趨勢圖…….................................38
圖十二英格索蘭集團營業額地區別比重分析圖............................39
圖十三策略聯盟股權投資架構圖........................................41
圖十四整合團隊組織圖................................................42
圖十五策略聯盟前後五種競爭力變化圖..................................62

表目錄
表一 美國貸款平均利率表………………………………………………………..25
表二 美國新屋開工率成長狀況表………………………………………………..27
表三 台灣福興和Assa Abloy 集團財務比較表 …………………………………35
表四 英格索蘭保安系統事業群營運績效表...……………………….…………39
表五 英格索蘭集團北美地區市場佔有率分佈表…………………………………40

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