近年來隨著產業環境的改變及國際市場競爭的激烈化，許多企業為了提升競爭能力、降低成本及風險，紛紛採用不同的生產策略及進行改善活動，外包就是常被運用的策略之一。然而外包有其風險及缺點，而外包關係管理主要在將這些缺失降到最低，外包利益發揮提升到最大。而良好關係管理，可以確保契約中所要求製品品質，如有發現問題可以迅速反應並作改善。
外包作業機制進行與組織成員之組織溝通好壞會有關聯，用什麼方式把組織溝通作到溝通情形良好？本文將藉由實際案件去探討組織溝通與外包策略對於組織目標影響。本研究以一家偏光版製造廠商為例，對於客戶反應品質問題，藉由分析問題發生原由，找出外包管理機制與組織內部協商機制所產生問題，找出其組織溝通問題。
由於職能式結構強調縱向的信息溝通，而事業部式結構強調橫向的信息流動，因此建議將品保組織改為矩陣式架構作為疆界中介者之聯絡人角色，就可以將這兩種信息流動在企業內部同時實現。因為企業面臨的溝通障礙為訊息傳遞時效性不易掌握和溝通感受的侷限，因此建議建議導入資訊公告、資源分享和文件管理其對組織溝通之影響為增加溝通機會、資訊分權且平等、培養主動的溝通態度、增進工作的協調和合作、有助環保、增加溝通內容的廣度、減少溝通流程和減少重覆溝通頻率以及提供組織成員強大的後勤支援。

In recent years, with industry changes and fierce competition in the international market, and many enterprises in order to enhance their competitiveness, reduce costs and risk, have adopted various strategies and improvement of production activities, outsourcing is often one of the strategies used. However, outsourcing has its risks and shortcomings, and mainly in the outsourcing relationship management to minimize these deficiencies, outsourcing benefits to the greatest play. And good relationship management, to ensure that the contract called for quality products, if problems can be found and for the improvement of rapid response.
Outsourcing operation mechanism of the organization members and organizational communication link will be good or bad, what means of communication where organizations do a good communication? In this paper, to investigate the case by the actual communication with the outsourcing strategy of the Organization for the impact of organizational goals. In this study, a polarized version of the manufacturer as an example, the customer response to quality problems, problems by analyzing causes and find out the internal management mechanism and organization of the problem arising from the consultation mechanism to identify its organizational communication problems.
Stressed as a result of the longitudinal structure function of information communication, and business structure to emphasize the horizontal flow of information, quality assurance is therefore proposed to replace the matrix organization structure as a boundary intermediary role of the contact person, you can put these two information flows At the same time, the realization of the enterprise. Because of the obstacles facing enterprises as a message to communicate time-sensitive and difficult to grasp the feelings of the limitations of communication, it is proposed to import information bulletin recommendations, resource sharing and document management to communicate its impact on organizations to increase opportunities for communication, information and equal power to foster active communication attitude, work to enhance coordination and cooperation, environmental protection will help to increase the breadth of content of communication to reduce communication processes and reduce the frequency of communication and the provision of repeat members strong logistical support.

目錄
摘要…………………………………………………………………………………II
第一章 緒論……………………………………………………………………1
第一節 研究背景與動機…………………………………………………1
第二節 研究目的…………………………………………………………2
第三節 研究流程…………………………………………………………2
第二章 文獻探討………………………………………………………………4
第一節 外包………………………………………………………………4
第二節 溝通………………………………………………………………11
第三章 研究方法………………………………………………………………18
第一節 研究方法…………………………………………………………18
第二節 研究架構…………………………………………………………20
第四章 個案介紹………………………………………………………………22
第一節 個案公司簡介……………………………………………………22
第二節 偏光板產業介紹…………………………………………………24
第三節 偏光板光學原理…………………………………………………28
第四節 偏光板基本結構及種類…………………………………………37
第五節 偏光板製造方法…………………………………………………40
第六節 案件說明…………………………………………………………43
第五章 結論與建議……………………………………………………………55
第一節 研究結論…………………………………………………………55
第二節 後續研究建議……………………………………………………56
參考文獻…………………………………………………………………………58
中文文獻…………………………………………………………………………58
英文文獻…………………………………………………………………………59
< 表 目 錄 >
表2-1 外包定義一覽表…………………………………………………………6
表2-2 外包的效益………………………………………………………………10
表2-3 外包的風險………………………………………………………………11
表4-1 公司歷史沿革……………………………………………………………23
表4-2 全球TFT-LCD偏光板市場需求面積……………………………………25
表4-3 全球TFT-LCD偏光板市場規模…………………………………………25
表4-4 偏光膜組成材料及其功用………………………………………………38













< 圖 目 錄 >
圖1-1 研究流程…………………………………………………………………3
圖2-1 溝通的歷程與路徑………………………………………………………12
圖2-2 單向&#63898;鎖圖………………………………………………………………15
圖2-3 閒談&#63898;鎖圖………………………………………………………………16
圖2-4 機&#63841;&#63898;鎖圖………………………………………………………………16
圖2-5 群集&#63898;鎖圖………………………………………………………………17
圖4-1 偏光板之組成……………………………………………………………24
圖4-2 液晶及偏光板產生明暗效果示意圖……………………………………30
圖4-3 液晶顯示器之構造………………………………………………………31
圖4-4 電場、磁場與電磁波關係………………………………………………32
圖4-5 非偏極光…………………………………………………………………32
圖4-6 部份偏極光………………………………………………………………33
圖4-7 線性偏極光………………………………………………………………33
圖4-8 相互垂直的線性偏極光…………………………………………………33
圖4-9 光被完全吸收……………………………………………………………35
圖4-10 光可完全透過…………………………………………………………35
圖4-11 偏光板…………………………………………………………………36
圖4-12 偏光板之結構示意圖…………………………………………………38
圖4-13 偏光板生產流程………………………………………………………43
圖4-14 S公司之品保組織設計………………………………………………44
圖4-15 LCD製造流程圖………………………………………………………46
圖4-16 客訴現象波浪翹曲……………………………………………………46
圖4-17 客訴處&#63972;&#63946;程圖………………………………………………………47
圖4-18 外包支援生產流程……………………………………………………53
圖4-19 跨國客訴處理流程……………………………………………………54
圖5-1 建議跨功能之品保組織…………………………………………………56

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