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博碩士論文 etd-0822111-121904 詳細資訊
Title page for etd-0822111-121904
論文名稱
Title
中醫良導絡經絡儀導入雲端服務之商業模式可行性研究
The feasibility study of Chinese medicine services in cloud computing for commercial use
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
50
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2011-06-10
繳交日期
Date of Submission
2011-08-22
關鍵字
Keywords
良導絡經絡儀、雲端服務、自我健康管理平台、中醫經絡原理
cloud services, Chinese meridian theory, self-health management platform, Ryodoraku meridian instrument
統計
Statistics
本論文已被瀏覽 5881 次,被下載 3111
The thesis/dissertation has been browsed 5881 times, has been downloaded 3111 times.
中文摘要
隨著社會快速的變遷與進步,生活水準的提升和生活條件愈來愈好,人們漸漸地越來越重視自我健康且預防醫學觀念有深入人心的趨勢,因此『定期做健康檢查』的觀念逐漸在一般人的心中形成,健康管理的目的是在防患於未然,讓我們瞭解自我身體的健康狀況,在疾病尚未發生臨床症狀前,就先發現疾病的早期症狀,採取避免增加危險性的的環境因素或是介入治療,以保持個人的健康狀況或是控制疾病繼續進展,然而大多數的人對自己的身體狀況還是不瞭解,對自我保健的知識仍是不足,總是要等到生病了才要去看醫生,健康管理不但要觀念更新,還要找對方法,特別是要找對科學與準確的健康資訊;明白自身的需求是什麼,有效持續地進行健康管理。
本研究旨在探討結合雲端服務與中醫經絡學理(經絡診療儀器已商品化)的創新商業模式,應用創新地圖上相互連動的四要素1.顧客價值主張2.利潤公式3.關鍵資源(資產)4.關鍵流程,分析架構出可行的執行方案,讓人們在家(端點)即可隨時簡單的操作量測經絡儀後透過網路上傳,且很快的有一份初步的身體能量報告供自己做健康管理,做為調理的參考。不用再受限於既定的機制一定得到醫療院所做健康檢查才能一窺自己的身心狀況,既所費不斐且要耽擱許多時間,收到報告也是幾天後。
此健康管理平台不僅給人們帶來方便也為中醫與科技產業帶來創新的商機,更重要的是持續下來讓人們養成好的自我健康管理習慣與預防醫護觀念,可為人類長期浪費醫藥資源與不正確的服藥觀念帶來改善的契機。數位家庭的來臨此平台可望成為應用的先驅,它可以是自我健康管理平台也是交易平台(健康保健食品.美容用品.健康器材….)如此不僅創新商機也降低社會成本。
Abstract
With the rapid changes in society, improvement of living standards, and better and better living conditions, people are gradually more and more attention to the concept of self-health and preventive medicine are deeply rooted tendency, so the concept of 『regular health checks』 in the general population gradually has formed at heart. Health management is aimed at preventive measures, and let us understand the physical health status of ourselves. Before clinical symptoms of the disease has occurred, people can find the earlier detection of diseases to avoid environmental factors or to take the intervention of treatment in order to maintain the health status of individuals or control the disease continues to progress. But most people still do not understand their own physical condition. Knowledge of self-care is still so inadequate that we always wait until the sick before going to see doctors. Health management not only updates the concept, but also finds the right approach, especially in science and accurate health information. To understand what their needs is effectively continuing carrying out health management.
This study investigated the innovative business model which combined cloud services and Theoretical meridian (meridian treatment apparatus has been commercialized). There are four elements linked with each other on a map of Application innovation.
1. The proposition of customer value.
2. Profit formula.
3. The key resources (assets).
4. Key processes, frameworks, and the practical implementation of the program. So that people can be measured at home (endpoint) at any time by simply operating through the Internet after uploading meridian instrument, and soon there will be a preliminary report for his physical energy to do health management. People will no longer be limited to wait for few days to receive health reports to learn about their physical and mental conditions after going to hospitals to have medical examinations which cost a lot of money.
The health management platform not only brings convenience to people with the technology industry for traditional Chinese medicine to bring innovative business opportunities, but more importantly continues to let people develop good habits of self-health management and preventive health care concepts for long-term waste of medical resources. It also brings opportunity to human-beings to improve the concepts of the right medication. The advent of digital home applications is expected to be a pioneer. It can be self-health management platform and also a trading platform (the health care food, beauty products, health equipment, etc...). This will not only be opportunities but also reduce the social costs of innovation.
目次 Table of Contents
摘要.......................................................................................................................... iii
ABSTRACT ............................................................................................................. iv
目錄............................................................................................................. vii
圖目錄...................................................................................................................... ix
表目錄....................................................................................................................... x
第一章 緒論..........................................................................................................11
第一節 研究背景與動機...............................................................................11
第二節 研究目的.......................................................................................... 12
第三節 新事業的合作夥伴:邑泰科技、安拓事業.................................. 12
第四節 研究範圍與限制.............................................................................. 14
第二章 文獻探討................................................................................................. 15
第一節 良導絡.............................................................................................. 15
第二節 雲端服務.......................................................................................... 21
第三章 研究方法................................................................................................. 26
第一節 研究設計.......................................................................................... 26
第二節 資料收集與整理.............................................................................. 27
第三節 研究發現.......................................................................................... 30
第四章 個案內容................................................................................................. 31
第一節 構想的誕生...................................................................................... 31
第二節 健康管理平台營運流程(內容) ....................................................... 31
第三節 合作對象及獲利模式.................................................................... 33
第五章 個案分析與討論..................................................................................... 37
第一節 從創新地圖四大要素檢視............................................................ 37
第二節 應用五力分析產業內競爭............................................................ 40
第六章 結論與建議............................................................................................. 42
第一節 研究結論........................................................................................ 42
第二節 管理意涵........................................................................................ 43
第三節 未來研究方向建議........................................................................ 43
參考文獻................................................................................................................. 44
附錄一..................................................................................................................... 45
附錄二..................................................................................................................... 46
參考文獻 References
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4、 王文憲,1995,人體生理學, 台北:希爾國際股份有限公司。
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7、 麥克•波特,2010,競爭策略,台北,天下文化。
8、 財信出版,2010,雲端運算投資攻略,台北:財信出版。
9、 經濟部,2010,雲端服務市場關鍵成功因素與台灣廠商機會分,台北,經濟部。
10、 Michaelmill,2009 ,雲端運算,台北,?眳p資訊。
11、 劉文良,2009,電子商務,二版,台北,?眳p資訊。
12、 楊文誌,2010,雲端運算cloud computing技術指南,台北,松崗文魁。
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