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博碩士論文 etd-0822117-055322 詳細資訊
Title page for etd-0822117-055322
論文名稱
Title
從多模態批判論述角度分析網路模因:以俄羅斯及美國政治領導人物為例
Toward a Multimodal Critical Discourse Analysis of Internet Memes Associated with Russian and American Leading Political Figures
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
84
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2017-07-26
繳交日期
Date of Submission
2017-09-22
關鍵字
Keywords
多模態批判論述分析、川普、柯林頓、歐巴馬、普丁、模因
Putin, meme, Clinton, multimodal critical discourse analysis, Trump, Obama
統計
Statistics
本論文已被瀏覽 5794 次,被下載 600
The thesis/dissertation has been browsed 5794 times, has been downloaded 600 times.
中文摘要
本研究探討以俄羅斯及美國政治領導人物為例的網路模因,如何以多模態批判論述的觀點來進行分析。本研究自9GAG社交媒體網站(www.9gag.com)採用200則關於政治人物議題的網路模因,像是希拉蕊.柯林頓、唐納.川普、巴拉克.歐巴馬和佛拉迪米爾.普丁。研究結果顯示,政治相關的網路模因大大地涉及了次文化的行為標準以及流行文化的產物,也暗示了網路模因社群的參與者須具備一定程度的知識水平。此外,本研究亦發現,即使是不明所以且非常淺陋的政治網路模因仍有其價值所在,因為它們不僅吸引讀者的注意,也激發了各種政治上的討論。最後,資訊網路世代及千禧年世代成長快速,他們成為未來主要的政治選票者以及政治發動者,本研究證實,政治相關的網路模因反映且代表了此世代之社會文化的產物。同時我們得知,如9GAG這樣的網路模因平台,能夠做為現代政治論述及言談的豐富資訊來源。
Abstract
This study discusses how Internet memes associated with the leading Russian and American political figures can be analyzed from the perspective of Multimodal Critical Discourse Analysis. The data consisting of 200 Internet memes, which address the issues in relation to such political figures as Hillary Clinton, Donald Trump, Barack Obama and Vladimir Putin, was collected from the 9gag web community (www.9gag.com) and further approached through O’Halloran, Tan, Smith and Podlasov (2011) model of multi-layered analytical framework that connects the micro level analysis of relations between various multimodal elements to the macro level analysis in the wider socio cultural context. Findings revealed that political Internet memes are highly referential to sub cultural canons and pop cultural realities, which implies that a certain level of literacy is required from the participants of Internet memes’ communities. Furthermore, it was suggested that even highly ambivalent and shallow Internet memes still have value in political discourse as they not only attract viewers’ attention but also sparkle diverse political discussions. Finally, it was demonstrated that political Internet memes may also reflect socio cultural realities of iGeneration and the generation of Millenials, who are growing fast into the leading political voters and activists. Consequently, it was suggested that Internet memes platforms, such as 9gag, may serve as fruitful source of a modern political discourse.
目次 Table of Contents
論文審定書 i

摘要 ii

ABSTRACT iii

TABLE OF CONTENTS iv

LIST OF FIGURES vi

LIST OF TABLES viii

CHAPTER 1 INTRODUCTION 1

1.1 Background of the Study 1
1.1.1 Meme as a unit of culture 1
1.1.2 Meme as an Internet artifact 2
1.1.3 Types of Internet memes 3
1.1.4 Key characteristics of Internet memes 7
1.1.5 Internet memes in political context 8
1.2 Origination of the Study 9
1.3 Structure of the Study 10

CHAPTER 2 THEORETICAL GROUNDING 11

2.1 Critical Discourse Analysis 11
2.1.1 Approaches to critical discourse analysis 14
2.1.2 Critique of critical discourse analysis 16
2.2 Multimodal Critical Discourse Analysis 17
2.3 Intertextuality in Multimodal Critical Discourse Analysis 20

CHAPTER 3 METHODOLOGICAL CONSIDERATIONS 23

3.1 Research Questions 23
3.2 Data Selection 24
3.3 Analytical Procedures 25

CHAPTER 4 RESULTS AND DISCUSSION 30

4.1 Structural Composition of the Data 30
4.2 Micro Level Analysis and Discussion 31
4.2.1 Pro memes 31
4.2.2 Anti memes 42
4.2.3 Ambivalent memes 50
4.3 Macro Level Analysis and Discussion 56

CHAPTER 5 CONCLUSION 60

5.1 Implications for Political Discourse 60
5.2 Concluding Summary and Contribution to MCDA 62

REFERENCES 65
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