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博碩士論文 etd-0825105-123345 詳細資訊
Title page for etd-0825105-123345
論文名稱
Title
從樹脂業進入LCD用化學品的後進者競爭策略-以A公司為例
Follower’s Strategy For High Entry-Barrier Industry - Case Study of Company A’s Strategy for LCD Chemicals
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
121
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2005-05-27
繳交日期
Date of Submission
2005-08-25
關鍵字
Keywords
資源基礎論、產業群聚、先行者優勢、後進者策略
resource based view., aggromeration economy, follower’s strategy, first-mover advantage, TFT LCD
統計
Statistics
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中文摘要
中文摘要
本研究探討本土化工業發展LCD化學品產業的策略。以外在環境分析台灣產業群聚與競爭,並比較台日韓在產業環境的優勢。再以資源本位觀點模型做為架構,分析行業領先的日本電子化學材料商的關鍵成功因素,接著以韓國後進的同業做印證,分析韓商做為後進者的競爭策略。尋找出日韓LCD化學品廠商的關鍵成功因素,以此推衍出台灣後進的本土化學品廠商應採行的產業進入策略。

本研究歸納出下列幾項結論:
一、台灣LCD產業欠缺上游材料業,使產業的深度不足,限制將來的發展。
二、歐、日先進廠商的先進者優勢在於(關鍵成功因素)
有成功而歷史優久的化學相關事業體、積極的研發活動、參與下游LCD先期產品及製程開發、和上下游廠商間鬆散的聯盟關係、產品組合符合核心技術能力、核心專長是高分子,色料或微影製程化學品相關。以滿足客戶或科技領先做為追求的願景,人力資源則大多以日式的精英制加長期僱用來博取員工的全力投入,堅持經營此一產業,及對風險的判斷和長期對產業的承諾,各自不同的市場定位和區隔。

韓國後進者,關鍵成功因素整理一如日本先進公司,但他們更具以下幾點特質:
Abstract
Abstract
This dissertation explores the strategy of entering a high –barrier industry for a conventional resin company. By analyzing the competitive advantage of nations in LCD industry, followed by comparisons made based on Resources Based View among the leading LCD chemical companies and the emerging Korea chemical firms in this industry ,the author analyzed the key successful factors of these firms and assemblied a set of strategies for the local players.
The results leads to conclusions as follows:
1. The Taiwan LCD industry will have limited future ,without local LCD chemical companies.
2. The key successful factors of first movers are intensive R&D
activities, aggressive participation in customers’new projects,
strategically alliance with important customers, and products portfolio being based on core technology of polymers, colorants or microlithography
and also with organizational capabilities and long histories in chemical industry.
3.The Korean late-commers have similar KSFs with their Japanese competitors ,except that they focus their resources on fewer products portofolio and are more aggressive for faster response to customers’ needs by adopting the culture of electronic industry’s fast tempo.

This dissertation is a case study on the competitive advantages of sampled chemical firms. By collection of related papers and reports and talks with experts in the field ,the key successful factors of the foreign competitors are summarized and the counter strategies for the local player are thus formulated.

A business plan was proposed to prove the feasibility of the strategies.

Key words: TFT LCD,follower’s strategy,first-mover advantage, aggromeration economy,resource based view.
目次 Table of Contents
目 錄
中文摘要 IV
Abstract V
誌 謝……………………………………………………………………………… VI
目 錄 VII
表目錄 IX
圖目錄 X
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 1
第三節 研究方法 2
第四節 研究流程 2
第五節 研究對象 4
第二章 文獻探討 5
第一節 產業群聚 5
第二節 五力分析 8
第三節 資源本位觀點(Resources-Based View) 的競爭理論 9
第四節 超競爭環境的優勢-動態資源觀點 12
第五節 先行者和後進者的競爭優勢 13
第三章 LCD產品與產業介紹 19
第一節 LCD產業介紹 19
第二節 台灣LCD產業鑽石體系和SWOT分析 24
第三節 LCD產業未來發展 30
第四章 LCD用化學品產業介紹 33
第一節 LCD用光刻膠介紹 33
第二節 全球和台灣LCD光刻膠市場介紹 34
第三節 LCD用化學品的鑽石體系 37
第四節 台灣LCD化學品產業五力分析與SWOT 40
第五節 LCD化學品產業前景預估 44
第五章 光刻膠廠商介紹 47
第一節 A公司介紹 48
第二節 歐日先進競爭者公司介紹 58
第三節 先進競爭者的關鍵成功因素分析 63
第四節 後進者韓國電子化學公司分析 78
第六章 A公司LCD化學品產業策略規劃 84
第一節 A公司的SWOT 84
第二節 A公司作為光刻膠的Follower 策略 86
第三節 A公司光刻膠產品五階段十一年發展計劃 88
第七章 研究發現,結論與建議 96
第一節 研究發現 96
第二節 研究結論 101
第三節 研究建議 104
第四節 對後續研究的建議 105
參考文獻 106
參考文獻 References
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