摘要
台灣螺絲螺帽業目前所面臨最大的衝擊是原料的價格不斷的上漲，在產業鏈中原料佔總成本的六成，澳洲鐵礦的價格不斷高漲在97年更調整高價格70％，原料的價格已到歷史高價，由中國進口原料由退稅到加稅且各品項之間的稅率各有不同，原本依靠低價線材存活的中型加工廠因為稅制的改變價差高逹20%，。在原料價格不斷高漲之下，但市場卻不斷萎縮競爭對手又持續增加為使國內廠商具競爭力，中鋼的盤價是低於國際行情但供給量卻不到國內的1/3，形成少數廠商擁有最優質的原料但卻是最低的價格，如此一來供需亂象便不斷發生。在成本大幅成長下，因此本研究試圖在舊有的競合策略下，尋找出新的獲利契機，藉以為傳統產業-螺絲業發展新的突破。
本研究係經過文獻探討與資料的蒐集整理後，再以目前之庫存管理系統及賽局理論說明製造業與經銷商之間的產業鏈結構問題，來針對傳統產業-螺絲業之研究個案公司-友信國際、友營扣件及億祥五金等三家公司的競合策略進行探討分析。進而針對出產業之經營模式提出建議，以創造目前國內傳統產業-螺絲業群聚之下的競爭優勢。
研究顯示策略的合作應放下己見將產品獨立成立行銷點，並提供自己本身優勢，強化策略對象的競爭力。然而傳統產業-螺絲業在平行整合後，對上下游一定會造成相當威脅，因此制定合理的遊戲規則是相當重要的。不過個別合作只是一個起點，因此如何擴張成整體產業合作，實是目前傳統產業-螺絲業相當重要的課題。

ABSTRACT
The greatest impact that the screw and nut industry faced currently is the continuously increasing cost of raw material. It is about 60% for the raw material in the total costs in industry chain. The cost of iron steel has increased more than 70%.
The tax changes very often in China. The tax rate is very different from one to another item and from tax drawing back to tax increasing which makes about 20% price different for those middle-size manufacturers who reply on the lower cost of wire for survival. .The domestic companies in Taiwan have become competitive due to the increasing cost of raw material, market recession and more and more competitions. The current price of rod wire of China Steel Corp. is lower than the international price, but the supply amount is less than one third which makes very few suppliers own the best quality of raw material but is the lowest price. Therefore, the supply and demand disorder will happen continuously. In the cost accelerated. Significantly grow up in the cost under, therefore this research tries in the old Jing to match strategy under, look for a new profit chance, by thinking that the industry of the traditional industry-screw develops new breakthrough.
This research after the sorting of the collection of literature review and data, is again currently of inventory management system and theories in the match bureau explanation manufacturing industry and the industry chain of the distributor's structure problem, aim at the letter of the research individual case company-friend of the industry of the traditional industry-screw nations, the friend camp button up a piece and hundred million Xiang hardware etc. three Jings of companies match strategy's carrying on to inquire into analysis. The business model that then aims at to produce an industry puts forth a suggestion to create currently domestic traditional industry-screw industries gathering under of competitive advantage.
The research shows that the cooperation of strategy should let go of one's own opinion's establishing a product independently the marketing order, and provide oneself with the advantage, the competition ability that enhances strategy object. However after parallelism integration in traditional industry of screw, it will cause equal threat towards up and down streams definitely, therefore establishing reasonable rules for the game is rather important. However the cooperation is just a point of departure separately, therefore how extend into a whole industry cooperation, in really currently the traditional industry-screw industry rather important topic.

目錄
第一章 緒論
第一節 研究背景與動機…………………………01
第二節 研究目的…………………………………02
第三節 研究流程…………………………………02
第四節 研究範圍與限制…………………………04
第二章 文獻探討
第一節 製造商與經銷商合作績效與策略………05
第二節 存貨管理理論……………………………10
第三節 競合策略分析…………………………14
第四節 賽局理論………………………………17
第五節 群聚效應………………………………20
第六節 競爭優勢………………………………27
第七節 五力分析與SWOT分析………………30
第三章 螺絲螺帽產業分析
第一節 台灣螺絲螺帽發展歷程………………33
第二節 國際扣件產業分析……..………………45
第四章 研究設計
第一節 研究架構………………………………53
第二節 分析模式………………………………56
第三節 問卷設計………………………………57
第四節 研究對象………………………………58
第五章 個案公司分析
第一節 友信國際………………………………59
第二節 友營扣件………………………………66
第三節 億祥五金………………………………69
第四節 春雨、晉禾的SWOT分析……………76
第五節 策略聯盟後之五力分析分析…………77
第六節 研究發現………………………………79
第六章 結論與建議
第一節 結論……………………………………83
第二節 管理意涵………………………………85
第三節 建議……………………………………85
參考文獻
中文部份……………...…..…………………… 87
英文部份……………….………………………87
附錄一 研究問卷………………………………89

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