人們對生活空間的個人風格和美感品味，從客廳陳設的偏好，可以取得觀察與瞭解。本研究探討台灣大學生對客廳陳設的需求與想法找出客廳擺設各項需求因素，再作集群分析。同時分析客廳需求與擺設類型的關係以及不同集群對客廳擺設的認知情況。
以中山大學校內學生為受測樣本，45 個受測者進行客廳設計相似性的準實驗，並且收集150 份關於一般性的客廳需求與偏好資料。資料分析的統計方法包括因素分析、集群分析、多元尺度分析、聯想與偏好分析等。
本研究的重要發現，簡列如下：
1. 個人對客廳的功能需求，可區分出三項因素：家聚、品味以及社交。
2.教育程度越高者越講求客廳居家與品味功能；生活費較高者，傾向於社交功能。
3. 對客廳需求有差異的不同集群對客廳擺設有不同的認知構面，以及不同的偏好
型式。

People’s individual personality and aesthetics tastes regarding living milieu can be examined and understood through their preferences on designs of living-room furnishing.
The current research investigated college students’ needs and cognition about living-room furnishing, sifted out various factors for living-room functionality demands, and understood cluster analysis among the groups derived from the factors. Additionally, the current study analyzed the relationships between functionality demands and furnishings of living-room, as well as the cognition situation of the students in the different groups regarding designs of living room.
Forty-five (45) students of the National Sun Yat-San University were recruited as participants in the quasi-experiment for similarity of living room designs. In addition, one hundred and fifty (150) were collected for the questionnaire of living room needs and preferences. The methods for the data analysis in the current research included factor analysis, cluster analysis, MDS, and association and preference analysis. The major findings are listed as the followings.
1. The people’s needs of living room functionality have three factors: family gathering, aesthetic taste, and sociableness.
2. The higher education level, the more demanding on the functions of “family gathering and aesthetic taste”. The higher monthly living budget, the more inclining for the function of “sociableness”.
3. Each group has different cognition dimensions and preference patterns about living designs.

目錄
第一章 緒論 .................................................... 1
第二章 客廳的生活認知.......................................................................3
第一節 客廳的功能與佈置 ......................................................................3
第二節 客廳的視覺與認知 ......................................................................7
第三節 客廳的審美 .....................................................................10
第三章 客廳的設計與呈現 .....................................................................12
第一節 客廳設計風格 .....................................................................12
第二節 客廳的傢俱 .....................................................................17
第三節 客廳的色調 ......................................................................18
第四章 研究方法 ......................................................................23
第一節 研究問題與變數 ......................................................................24
第二節 消費者深度訪談 ......................................................................25
第三節 知覺實驗與問卷調查 ......................................................................27
第五章 資料分析 ......................................................................31
第一節 樣本結構分析 .......................................................................31
第二節 客廳個人需要量表分析 .......................................................................32

表目錄
表4-1 客廳需求量表 .......................................................................29
表5-1 個人基本資料，年齡 ........................................................................31
表5-2 客廳需求因素分析表 ........................................................................32
表5-3 集群凝聚係數 ........................................................................35
表5-4 集群中心點距離 .........................................................................35
表5-5 集群間的客廳需求差異(變異數分析) ........................................................................36
表5-6 集群間的生活背景差異 ..........................................................................37
表5-7 壓力係數/判定係數，集群一 ..........................................................................40
表5-8 壓力係數/判定係數，集群二 ..........................................................................40
表5-9 壓力係數/判定係數，集群三 ..........................................................................40
表5-10 壓力係數/判定係數，集群四 ...........................................................................41
表5-11 構面座標值，居家群 ............................................................................41
表5-12 構面座標值，品味群 ............................................................................44
表5-13 構面座標值，聚會群 ............................................................................47
表5-14 客廳設計偏好分析表 ............................................................................50
表5-15 客廳擺設聯想，居家群 ............................................................................51
表5-16 客廳擺設聯想，品味群 ............................................................................52
表5-17 客廳擺設聯想，聚會群 ............................................................................53
表5-18 客廳擺設聯想，社交群 ............................................................................53
圖目錄
圖3-1 中式_官邸 .............................................................................13
圖3-2 中式_台灣 .............................................................................13
圖3-3 日式_維新 .............................................................................13
圖3-4 日式_傳統 .............................................................................14
圖3-5 美式_中西部 .............................................................................14
圖3-6 美式_英格蘭 .............................................................................14
圖3-7 歐式_雪景 .............................................................................15
圖3-8 歐式_渡假 .............................................................................15
圖3-9 混搭_接待 .............................................................................16
圖3-10 混搭_沙龍 .............................................................................16
圖3-11 本研究理論架構 ..............................................................................22
圖4-1 實證研究架構圖 ...............................................................................23
圖5-1 客廳認知結構一，居家群 ...............................................................................43
圖5-2 客廳認知結構二，居家群 ................................................................................44
圖5-3 客廳認知結構一，品味群 .................................................................................46
圖5-4 客廳認知結構二，品味群 .................................................................................47
圖5-5 客廳認知結構一，聚會群 .................................................................................48
圖5-6 客廳認知結構二，聚會群 .................................................................................49

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