Thesis: The Influence of Resource Characteristics and R&D Strategies to the Competitive Advantage
--- A Study on the Semiconductors Industries in Taiwan
To ground on Resource-Based Theory, in this thesis tried to investigate the relationships among resource characteristics, R&D strategies, and competitive advantage in Semiconductors industries, Taiwan. The resource characteristics here are “substantial of resource,” “sustainability of resource,” and “appropriability of resource”; R&D strategy could be divided into “product innovation oriented,” “product improvement oriented,” and “process improvement oriented.” This research mainly adopted questionnaire survey as investigating method, and its target group in semiconductors industry Taiwan, were focused on the firm of circuit of design, wafer foundry, assembly and test, and material & equipment manufacturing. Structured questionnaire was used to collect quantitative data so as to test hypothesizes brought by this research. Though the hypothesizes of this research are not fully supported by collected data, following consequences are still able to grasp: (1) The resource characteristics of an organization have significant effected on formulating R&D strategies; (2) R&D strategies would shape corporate competitive advantages of “performance of product development,” “performance of product quality,” and “operation cost.” However, whether to affect on corporate overall profit level, this research has not yet acquired significant differences. Hence, it will rely on further explore of follow-up research; (3) this research shows that resource characteristics are not directly affected on all aspects of corporate competitive advantage, but it might shape competitive advantage by formulating corporate strategy; (4) regarding organizational resource characteristics, in current stage, that businesses emphasize more on value than on sustainability of resources; and (5) innovation, refinement, and improvement orientation of R&D strategy, businesses pay equally attentions on. The findings of this research will be contributed to follow-up study and practical application.
Keywords：Resource characteristics,R&D Strategies,Competitive Advantage。