本研究探討台灣中型化學公司中國市場的成長策略. 中國已於2003年超過美國成為外國投資最多的國家, 達535億美元. 而同時間根據台灣陸委會估算,兩岸貿易額已達463億餘美金. 比2002年成長近24%. 各國的企業莫不針對中國市場巨大潛力進行佈局, 而一向扮演台灣國際貿易開路先鋒的中小企業, 如何克服資源相對不足的困境, 發展出中國市場的成長策略將是值得探討的議題.

　資源基礎論點指出公司獨特的資源及能力是擬定策略的基礎.本研究從此角度切入, 以不飽和聚酯的兩家公司為例, 研究其影響策略制定的資源有那些? 而內在資源和其選擇的成長策略又有何相關? 為便於討論,本研究依上述問題發展出四個命題.經向兩家個案公司深入訪談之後, 綜合分析結論如下, 做為中小企業擬定中國市場策略時之參考.

1. 以專業經理人主導的中小企業傾向積極追求公司成長.
2. 投入更多研究發展的中小企業更執著追求公司成長.
3. 公司人力資源現狀, 並非中小企業決定公司成長策略的關鍵因素.
4. 中小企業公司領導人個人經驗反映了公司對外在環境的觀點.

　關鍵字：資源基礎論點,能力,成長策略, 中小企業

This research explores the growth strategy of Taiwan chemical SMEs in China market. In 2003, China has surpassed USA as the largest FDI receiving country while the trade across the Taiwan Strait for the same year , estimated by Taiwan Mainland Affairs Council, had climbed to USD 46.3 billion , around 24% growth vs. 2002. It will be valuable to explore how Taiwan chemical SMEs, the most active participants in the international business, shape their growth strategy with the constraint of resource scarcity.

The resources-based view suggests that a firm’s unique resources and capabilities provide the basis for a strategy. The research selects two case companies in Unsaturated Polyester Resin (UPR) industry to identify the resources relative to the shaping of the growth strategy. Furthermore, it also explores the relationship between the internal resources of the case company and its choice of growth strategy. We thus develop four prepositions to facilitate the discussion. We conducted in-depth interviews with the two case companies to reach the following conclusions. They are summarized as follows:

- A SME with more manager controlled ownership structure tends to more aggressively pursue the growth.
- A SME with pursuing more R&D investment will be more committed to growth.
- Human Resources in SMEs are not a dominating role in pursuing a growth strategy.
- Top managements’ perception of the external environment reflects their personal experiences

TABLE OF CONTENTS

ACKNOWLEDGEMENTS
ABSTRACT
TABLE OF CONTENTS
LIST OF FIGURES

Chapter

1. INTRODUCTION
1.1 Background
1.2 Purpose
1.3 Research Process
1.4 Scope of the Research
2. LITERATURE REVIEW
2.1 Resource-based View
2.2 Growth Strategy
2.3 Summary
3. METHODOLOGY
3.1 Research Case
3.2 Research Framework
3.3 Research Proposition
4. CASE ANALYSIS
4.1 Industry –Unsaturated Polyester Resin (UPR)
4.1.1 Production
4.1.2 Application /Segment Growth
4.1.3 Cost Structure
4.2 SWOT Analysis-Taiwan UPR Industry in China Market
4.2.1 Strength
4.2.2 Weakness
4.2.3 Opportunity
4.2.4 Threat
4.3 Case Company A/B
4.3.1 Company A
4.3.2 Company B
4.3.3 Comparison of A/B


5. DISCUSSION
5.1 UPR Growth Model in China Market
5.2 Discussion of Proposition
5.2.1 Proposition 1
5.2.2 Proposition 2
5.2.3 Proposition 3
5.2.4 Proposition 4
6. CONCLUSION AND SUGGESTION
6.1 Conclusion
6.2 Suggestion

LIST OF REFERENCE
ATTACHMENT –CASE INTERVIEW SUMMARY



























LIST OF FIGURES

Figure 1-1 Total Foreign Direct Investment in China (1992-2003)
Figure 1-2 Taiwan Investment in China (1992-2002)
Figure 1-3 Downward Spiral of SME operation
Figure 1-4 Taiwan UPR Production Volume (export sales/domestic sales/total)
Figure 1-5 Research Process
Figure 2-1 Comparison of I/O and Resource-based View
Figure 2-2 SWOT Analysis, Resource-based View
Figure 2-3 Alternative Growth Strategies
Figure 2-4 Optimal entry Strategies
Figure 3-1 Research Framework
Figure 4-1 UPR Production Flowchart
Figure 4-2 MNC China Petrochemical JV Project Update
Figure 4-3 Case Company Export Market Dependence
Figure 4-4 Case Company Ownership Structure
Figure 4-5 Case Company Cost Structure
Figure 4-6 Case Company Human Resource
Figure 5-1 UPR Growth Model in China Market

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List of references (Chinese)

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