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博碩士論文 etd-0901110-123315 詳細資訊
Title page for etd-0901110-123315
論文名稱
Title
企業文化多元性-新興市場進入模式的新決定因素:台灣跨國企業之實證研究
CORPORATE CULTURE DIVERSITY – A NEW DETERMINANT OF ENTRY MODES: AN EMPIRICAL STUDY OF TAIWANESE MNCS
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
105
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2010-08-30
繳交日期
Date of Submission
2010-09-01
關鍵字
Keywords
none
organizational learning, corporate culture diversity, foreign expansion, cultural differences, entry modes
統計
Statistics
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The thesis/dissertation has been browsed 5722 times, has been downloaded 0 times.
中文摘要
none
Abstract
This study seeks to contribute to entry mode literature by introducing the concept of “corporate culture diversity”. Compared to multinational corporations (MNCs) from developed countries, Taiwan’s MNCs have shorter history of internationalization. Therefore, international learning is critical to their entry modes. We examined an original determinant of entry mode choice, proposed and tested the operationalization for a new theoretical construct, namely “corporate culture diversity”.
In the theory of knowledge development process, it suggests that MNCs enter a foreign country initially with relatively small commitments, for instance through export, because of the high uncertainty caused by a low level of knowledge regarding the operational environment of the host country. At the later stage, as knowledge development takes place over time and the uncertainty is reduced. MNCs then gradually increase their levels of commitment to the country. MNCs are viewed to go through this sequential and incremental process of internationalization within not only a foreign country but also when they stretch out from one foreign country to another.
To establish a new theoretical construct, hypotheses were developed on the entry modes in relation to cultural diversity of a firm’s international experience, a step beyond the conventional theory of how national cultural differences influence entry mode choice. The hypotheses were tested within the framework of organizational learning, using data on 1,156 entries that 376 Taiwanese MNCs carried out in 41 countries and territories during 1986-2006. Additionally, a moderating effect of corporate culture diversity regarding entry modes in countries with high level of cultural distance was also specified.
The result shows that not only culture distance at national level and prior experience by the MNC in a host country, but also the culture diversity of the MNC itself has a strong effect on the decision making process of entry mode choice. In addition, the research confirmed the traditional view that the amount of cultural learning needed in a particular host country is an important determinant of mode choice in foreign direct investments. However, less traditionally, the finding that corporate culture diversity that reflects the capacity of an MNC in understanding foreign cultures had a significant increasing effect on the selection of WOSs mode over JVs mode seems to provide an important contribution to this field of research. Most importantly, the novelty of the research is that we have successfully formulated an operationalization of a new construct – the culture diversity at corporate level, a step beyond the national level. The culture diversity reflects the level that an MNC exposes to foreign cultures. Our result contributes to support the importance of the concept of corporate culture diversity. The operationalization of this construct has also been tested and found significant in our empirical test.
目次 Table of Contents
Abstract
Chapter I – Introduction Page 1
1.1. Motivation Page 1
1.2. Purpose Page 9
1.3. Structure of the Dissertation Page 13
Chapter II – Literature review and theoretical framework Page 15
2.1. Foreign Direct Investment Modes Page 15
2.2. Cultural Distance between Home Country and Host Countries Page 20
2.3. Prior Experience in Host Country Culture Page 28
2.4. Corporate culture diversity Page 33
2.5. Cultural risk and uncertainty as moderating effects Page 46
Chapter III – Methodology Page 55
3.1. Data compilation Page 55
3.2. Measurement of variables Page 57
Chapter IV – Research Findings Page 67
Chapter V – Conclusion and future research Page 72
5.1. Summary and contribution to literature Page 72
5.2. Applied implication Page 74
5.3. Limitation and future research directions Page 74
Reference Page 76
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