Title page for etd-0903104-133532


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URN etd-0903104-133532
Author Siu-Kei Kwok
Author's Email Address skkwoktwn@yahoo.com
Statistics This thesis had been viewed 4757 times. Download 23 times.
Department Business Management
Year 2002
Semester 2
Degree Master
Type of Document
Language English
Title The study of competitive advantage in Haier enterprise
Date of Defense 2004-07-26
Page Count 100
Keyword
  • Competitive advantage
  • Market chain
  • Enterprise culture
  • Abstract Abstract
    Haier is considered one of the miracles in electronic appliances in the twentieth century. A company was with deficit of 1.47 million RMB in 1984 and became an international and global company with 72 billion RMB in 2002 and had the average growth rate of 80% in the last twenty years.
    Haier has such unique and distinctive resources which have made her outstanding among the competition and she presently becomes the biggest electronic appliance manufacturer in China. Also, Haier, already a multi-national enterprise, had rapidly moved up to the top 5 ranking of the major US appliances makers in 2003. Haier’s management way is well accepted internationally and her achievement is adopted as a successful business model as well as a case study in Harvard University, IMD (Lausanne, Switzerland), Kobe University (Japan) as well as many other universities in the world. With the Chinese philosophy as a base plus the total quality management concepts continuously, Haier attracts the interest of University to study and also benchmark by the other corporations.
    This paper uses Haier as a typical example to describe her three phase developments: building brand name, diversifying products and going multinational approach. It also analyses how the philosophical thinking of Haier’s president, Zhang Ruimin, affects on the enterprise culture establishment. Besides, this study identifies Haier’s distinctive resources, which constitute and create her own competitive advantage to sustain the competitiveness in the market. In addition, the research adopts Rindova and Fombrun’s competitive advantage model as a guide to generate a common systemic competitive advantage model with the consideration of human interactions. The overall objective of this paper is to construct a general competitive model that can provide the same or different enterprise as reference.
    Advisory Committee
  • Iuan-Yuan Lu - chair
  • Chin-Tarn Lee - co-chair
  • Feng-Lee Lin - advisor
  • Files
  • etd-0903104-133532.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2004-09-03

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