Title page for etd-0906104-172532


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URN etd-0906104-172532
Author Pui-yan Lam
Author's Email Address No Public.
Statistics This thesis had been viewed 5606 times. Download 104 times.
Department Arts Management
Year 2003
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study of the Industrialization of Festive Activities
Date of Defense 2004-07-29
Page Count 86
Keyword
  • industrialization
  • festival
  • creative industry
  • Abstract These years in Taiwan, many counties and cities are having festive activities to advance tourism, to improve economic, to promote cultural environment and to encourage united. Most festivals bring large population during the period, without cultural, economic and educational impact. But the overseas festive activities that have a long history, besides have government and resident support; in addition these festivals create cultural, educational and economical value. All these happen for the industrialization of festival activities, so how to run the industrialization is a topic to discuss.
      The object of this research is the industrialization of festive activities, and used Edinburgh International Festival, Hokkaido Yosakoi Soran Festival, I-Lan International Children’s Folklore and Folkgame Festival, Kenting Windchime Feast as case studies. The SWOT analysis and VCS analysis was used to analyze the advantage and disadvantage of industrialization in these festivals. According to the result to develop a model for the industrialization of festival activities.
    The conclusion was made as follows: First, the festival organization should develop it’s own souvenirs, second, integrate with hotels, transports, restaurants and tourism, then set up a festival center and last is to having education programs.
    Advisory Committee
  • Ray-lin Tsai - chair
  • Jui-kun Kuo - co-chair
  • Wan-long Hong - advisor
  • Files
  • etd-0906104-172532.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2004-09-06

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