||These years in Taiwan, many counties and cities are having festive activities to advance tourism, to improve economic, to promote cultural environment and to encourage united. Most festivals bring large population during the period, without cultural, economic and educational impact. But the overseas festive activities that have a long history, besides have government and resident support; in addition these festivals create cultural, educational and economical value. All these happen for the industrialization of festival activities, so how to run the industrialization is a topic to discuss.|
The object of this research is the industrialization of festive activities, and used Edinburgh International Festival, Hokkaido Yosakoi Soran Festival, I-Lan International Children’s Folklore and Folkgame Festival, Kenting Windchime Feast as case studies. The SWOT analysis and VCS analysis was used to analyze the advantage and disadvantage of industrialization in these festivals. According to the result to develop a model for the industrialization of festival activities.
The conclusion was made as follows: First, the festival organization should develop it’s own souvenirs, second, integrate with hotels, transports, restaurants and tourism, then set up a festival center and last is to having education programs.