Title page for etd-0906110-193751


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URN etd-0906110-193751
Author Tzu-yuan Liao
Author's Email Address No Public.
Statistics This thesis had been viewed 5094 times. Download 2 times.
Department Business Management
Year 2009
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The comparison between specialty illness and common illness-by marketing mix 7Ps
Date of Defense 2010-07-16
Page Count 148
Keyword
  • considering factors in medical treatment
  • service marketing
  • marketing mix 7Ps
  • common illnesses
  • specialty illness
  • Abstract Today we live in a highly developed science, high technology and fast transmit-ted information time, the competition is more and more intense in all industries of course the medical. People in medical industry not only have to response the impact from the change of the national policy but accept the concept to service by patient’s demand and needs. In the past, the staff of hospital needn’t to care about the source of patient, the fair of payment policy and the sustainable management in their hospital. But these competitive advantages had disappeared after the National Health Insurance policy was executed from 1995 AD., the pressure of management are more and more heavy especially the practitioners. In order to manage sustainably, the staff of hospital not only have to control the cost of management but also create the advantages and good chances by understood the demand and needs of the patient.
      The research of the considering factors in medical treatment is one of the analysis in the patient’s demand and needs. Generally, patient has to know what the illness he or she gets, then patient will choice the suitable hospital for their medical treatment. In this research we separate the illness into two parts:One is the specialty illness (ophthalmology, dental, orthopedic, neurology, psychiatry, obstetrics & gynecology, radiology neoplasm…, these illness can be confirmed the part of body.), the other is common illness (catch a cold, a cough, stomachache, headache), we analysis the dif-ferences of the considering factors in medical treatment between specialty and com-mon illnesses.
      In this research, we analysis the medical industrial by Marketing domain, the marketing mix 7Ps is the skill we adapt because the medical industry is part of service industry. There are 34 sheets of paper related to medical research we study and 502 pieces of considering factors in medical treatment we sort by 7Ps, finally 33 pieces factors were extracted as the items of the questionnaire. There are 528 pieces of valid respondent questionnaire we get and we use them as the data in this research. We think we can provide the result of the research and the marketing suggestions for medical industry and the initial marketing 7Ps research of medical industry.
    Advisory Committee
  • none - chair
  • none - co-chair
  • none - advisor
  • none - advisor
  • Files
  • etd-0906110-193751.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2010-09-06

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